原文作者： Abhinav Gupta  译者：Megan Shieh

（一）优质产品

开发商应该致力于为终端用户创造高质量产品。记住，市面上的游戏数不胜数，而唯一能够捕捉到用户注意力的就是华丽、简洁的高质量图像。一个干净整洁的图标、高质量的屏幕截图，甚至令人不可思议的视频简介，都可以驱使用户按下“下载”按钮。在如今的应用世界里，光是免费（F2P）已经不够了；你需要脱颖而出，其次，好的ASO（应用商店优化）也是非常重要的。

（二）习惯回路

大多数的终端用户都想免费获得高质量的东西，而开发者则希望他们的辛勤工作能够得到回报。这是一个两难的情况，唯一的解决方案就是给用户提供一些免费的东西，足够让他们体验到游戏中的乐趣，但是不要把全部的东西都免费送出。

在《The Power Of Habit（习惯的力量）》一书中，作者Charles Duhigg谈及的“习惯回路”表明：我们人类会寻找‘触机/信号’，这个‘触机’有点类似一个外界或内在的刺激，一旦触发，习惯性行为就会出现，而我们则可以从中获得奖赏（快乐）。然后在等待和渴望快乐的同时，我们会开始寻找另一个触机/信号。”

游戏邦注：触机（闹钟响了）——惯性行为（按掉闹钟继续睡）——奖赏（可以多睡一会儿的愉悦感）——重复。

如果你能把这种思维方式带入到自己的游戏中，留存肯定就有保障啦！我建议你去读读这本书，尝试将这些强大的知识整合到你的游戏中，争取让用户对你的手游感到欲罢不能。同时，尝试去下载一些同类手游，看看它们是如何运用“习惯回路”知识的。

dark age of camelot(from sports.eastday)

（三）推式广告 VS 拉式广告

多年来，开发者一有机会就会在游戏中弹出广告。大多数的用户会怎么反应？按下大大的 “X” 按钮！这么做不仅无法提高你的收入，而且还会形成一种糟糕的用户体验。是的，在某些特殊情况下，这种做法可能会产生作用（但我个人认为，在2017年就完全没有理由这么做了）；在我看来，植入广告的未来不再是推式广告，而是拉式广告。

拉式广告的意思是：用户自愿请求观看一个视频广告，作为回报他们可以解锁一个本来需要付费购买的物品或特性。这个物品或特性可以是一个新的盾牌，或某个高级功能的试用权，等等。大多数用户都原意通过观看广告来获取高质量的东西。这么做不仅能够提高你的eCPM和实际收入，而且还能提高用户的整体体验，他们再也不会被无处不在的弹出广告压得喘不过气来了。（游戏邦注：eCPM指的是每一千次展示可以获得的广告收入。）

话虽如此，推、拉式广告之间有着一种微妙的平衡。我仍旧会在某些特殊的部分使用推送式广告，比如暂停菜单，但是我会通过各种分析来做出相关的最终决策。

（四）使用分析工具

如今，绝大多数的开发人员都没有最大程度地利用这款强大的工具。分析工具可以帮助你更好地了解你的游戏和用户，因此，确保你已经集成了一个分析工具，比如谷歌分析或Unity分析。从各种分析中获取的信息可以说是价值连城，因为它可以帮助你构建一款更为出色的游戏。根据实际用户数据来更改游戏中的某些内容，这种做法可以帮助你大大提高留存率，使越来越多的用户更加喜爱你的游戏，从而驱动他们向自己的朋友介绍这款游戏。

随着近几年设备类型、操作系统以及终端用户的指数增长，分析工具的作用变得越发重要。此外，了解用户所面临的问题可以帮助你赶在用户卸载游戏之前，解决掉游戏中所存在的问题。

以上就是我在2017年给大家提的意见和建议。

本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao

1. Quality product

Focus on creating high quality and impact for end users.  Remember that users are swiping through the various marketplaces and the only thing that can catch them is flashy, clean and high quality graphics! A clean neat icon, high quality screenshots and even incredible video of your app can all get the user to click the coveted download button!  Being free is no longer enough in today’s App world! You need to stand out and good ASO is important!

2. Habit Loops

Lets face it, most end users want things for free with the highest quality and developers want to make a return on their hard work! It’s a tough balancing act and it only works well when you give users enough of a taste to allow them to experience things but not so much that you’re giving everything away for free.  In his book, “The Power Of Habit”, Charles Duhigg goes over the habit loop that basically shows that we as humans look for a cue/trigger, then we follow a routine, obtain a reward (pleasure) and then while waiting and craving that pleasure again, we are looking for another cue/trigger. If you can make use of these methods within your app/game you will keep users coming back for more!  I recommend you pick up a copy of the book and see how you can integrate this powerful knowledge into your app/game to keep users coming back for more!  Try downloading some other games and apps that are similar to the one you are making and see how this same method is being used in those games and apps.

3. Pull Ads vs Push Ads

Over the years developers have been pushing ads on users at every corner.  What do most users do? BIG “X” button! Not only is this not helpful in revenue generation, but it makes for a horrible user experience!  Yes there are places where pushing ads on users at every corner may make sense (I personally in 2017 no longer believe there should ever be a reason to do this anymore), however the future of ads in my opinion is all in pull ads.  Pull ads occur when a user specifically requests an ad in exchange for a feature or unlock of a consumable item in your app/game.  Be it a new shield or a single use of an advanced feature of your app, users are willing to sit through an ad to obtain usage from a quality app/game.  Not only is this better for your eCPM and revenue, it also makes for a better experience for your users overall who are no longer bombarded at every corner with ads being pushed at them.  That being said there is a fine balance between push ads and pull ads.  I still use push ads in things like pause menus but I also use analytics to help me…which brings me to my final tip!

4. USE ANALYTICS!!!!!

Far too many app developers today do not use this powerful tool to their advantage! This one method can help you understand your app/game better and your users.  Make sure you have integrated an analytics tool be it Google Analytics or Unity Analytics.  The information is invaluable as it will help guide you on building a better app/game for your end users.  Being able to change parts of your app/game based on actual user data can help you increase your retention and thus make more users happy and more inclined to spread the word about your app/game.  Over the years analytics has become even more important, especially with the exponential increase in devices, operating systems and most importantly, end users!  As the app marketplace continues to grow, knowing what your users are having trouble with can help you to fix issues in your app/game before they become the reason for users to uninstall your app!

Okay so there you have it, my tips and advice for all of you in 2017.（Source: gamasutra.com ）