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从产品体验的角度谈《无敌查克·诺里斯》是如何盈利的

发布时间:2017-11-06 08:54:24 Tags:,,

原作者:Matt Suckley 译者:Willow Wu

欢迎回到In-App Purchase Inspector,在这里我们会以消费者的视角定期测评一些F2P游戏。

每期文章,我们都会考虑游戏中IAP的诱因、压力、它们的感知价值、IAP带来的扩展内容还有整个游戏体验的评估。

最终目的就是看看这游戏究竟值不值得我们砸钱,不花钱的游戏体验是否也能让玩家感到满足。

Nonstop Chuck Norris(from pocketgamer.biz)

Nonstop Chuck Norris(from pocketgamer.biz)

这次我们测评的是《无敌查克·诺里斯》,这一款meme风格的回旋踢格斗游戏是Flaregames和Kopla Games的独立RPG游戏《不休骑士》的后续作品。

不需修,别多手

2016年《不休骑士》的发行对Flaregames来说是个历史性的时刻。

它一举成为德国游戏发行历史中最成功的独立RPG游戏,Flaregames立刻就收购了该游戏的开发团队Kopla Games。

有趣的是,现在又有另一家公司Tag Games加入到这个项目中来,他们负责的是游戏的在线运营工作。

有了这么强大的基础条件,Flaregames于近期发行了它的后续版本,主角变成了武打明星、表情包大佬查克·诺里斯。

对于那些玩过《不休骑士》的玩家来说,游戏本质并没有什么变化:游戏主人公来到不同的场景,单挑恶棍们,获得金币。金币可以用来升级武器、帽子还有服饰。

当然,查克·诺里斯不需要任何护甲。

一个富人的世界

看看开发者们如何让独立游戏盈利是一件很有趣的事情,尤其是很多独立游戏的盈利机制都是围绕获取大量游戏货币而建立的。

和前作《不休骑士》,以及Seriously公司的Best Fiends Forever一样,《无敌查克·诺里斯》应用的是同一种基础动态设计。既然限制金钱不是个好选择,那么如何才能鼓励玩家消费呢?

其实就算是经常玩这个游戏的玩家也真的不怎么花钱。对消费者来说这当然是再好不过的,不用花一分钱就可以体验到无限制的游戏内容,但是对于开发者来说,这是一个不可回避的挑战。

就《无敌查克·诺里斯》而言,Flaregames想出的解决办法就是合理地利用视频广告。

他们的广告是从屏幕左边出现的,次数也不多,不会像其他很多游戏里一样反复播放广告,引起玩家的反感。观看广告之后还可以获得的各种丰富奖励:比如说医疗箱、服装还有其他能够增加金币的东西。

向前冲

《无敌查克·诺里斯》中有三种游戏货币:金币、宝石和代币。

金币就是游戏中的主要软货币,当你把那群呆瓜暴徒打趴下的时候,金币就会跳出来。宝石属于硬货币,有各种各样的礼包,从1.99美元买100个到99.99美元买6900个。达到游戏中的成就也可以免费得到宝石,但是数量不多。

用20宝石(价值大约是0.40美元)可以买到一张魔王票券(Boss Ticket),直接跳过下次大战。但是宝石的主要作用是解锁宝箱里的宠物助手,一只宠物需要200宝石解锁, 但是玩家也可以直接买礼包,能得到一定的折扣:1600宝石可以解锁10只,3400宝石可以解锁20只。

至于代币,它是买不了的,而且只有当你到达新场景之后才能解锁。

所以说除了宝石和宝箱,唯一还能花钱的地方就是特别折扣,它是用真钱明码标价。

首先要说的就是新手包,它用的是另一个网络梗,喜欢用查克·诺里斯表情包的粉丝们一定也不会对honey badger感到陌生。

这个礼包包含275宝石,10只Honey Badger宠物助手,还有10份 CForce Water,这个道具可以让查克·诺里斯在短时间变成无敌状态,更加快速、高效地通关。

一切免费

总而言之,《无敌查克·诺里斯》在整体上还是套用了它的前作。除了游戏自身的循环机制,《无敌查克·诺里斯》仍需继续努力提升亮点,说服玩家为游戏花钱。

但是从玩家的角度来看,这就是一个可以玩很久的游戏,甚至是“无休的( nonstop)”,就如游戏名字所示。开发者们也没有给玩家任何不愉快的消费压力。

而且,游戏中还提供了有奖广告,这样做对开发者们和玩家都有好处,能让玩家感受到他们是受欢迎的,而不是来花钱的。

简单来说,玩家上手容易,还可以看查克·诺里斯用各种各样搞笑的武器轻松击退敌人,对于这种游戏来说无疑是一个加分项。

本文由游戏邦编译,转载请注明来源,或咨询微信zhengjintiao

Welcome back to the In-App Purchase Inspector – our regular look at free-to-play games from the consumer’s perspective.

In each instalment, we consider the incentives or pressure applied to make in-app purchases, their perceived value, the expansion offered by IAPs and the overall value of the experience.

The end goal is to see whether the game makes a good enough case for us to part with our cash, or whether players are content – or engaged enough – to ‘freeload’.

This time, we’re taking a look at Nonstop Chuck Norris, a meme-flavoured, roundhouse-kicking follow-up to Flaregames and Kopla Games’ original idle RPG Nonstop Knight.

If it ain’t broke…

The launch of Nonstop Knight was a big moment for Flaregames back in 2016.

With the idle RPG enjoying the best launch in the German publisher’s history, the firm quickly snapped up its developer Kopla Games.

Interestingly, a third company is now involved on the project, with Tag Games handling live operations on the title.

And so, having established it’s a strong formula, Flaregames has now released a follow-up starring action hero and star of a million memes, Chuck Norris.

For anyone who played Nonstop Knight, the essence of the experience remains unchanged: your character runs through stages and attacks baddies independently, racking up coins that can be used to upgrade weapons, hats and outfits.

But of course, Chuck Norris has no need for armour.

A rich man’s world

It’s always interesting to see how developers seek to monetise idle games, especially when so many of them revolve around generating ludicrous amounts of currency.

Like Nonstop Knight before it, and Best Fiends Forever from Seriously, Nonstop Chuck Norris is built around this same fundamental dynamic. So with limiting currency not an option, where’s the incentive to spend?

The truth is, for a regular player, there isn’t much of one. This is of course great for consumers, who can enjoy the experience uninhibited without spending a penny, but a challenge that developers in the genre will continue to face.

With Nonstop Chuck Norris, Flaregames’ approach to this is a smart implementation of incentivised video ads.

With offers of ads popping up on the left-hand side of the screen every so often, they avoid being a nuisance as in many other titles by offering valuable, varied rewards – from medkits and outfits to hefty supplies of Gold.

Getting ahead

Breaking it down, there are three currencies in Nonstop Chuck Norris: Gold, Gems and Tokens.

Gold is the main soft currency, readily exploding out of goons’ faces as you whack them silly. Gems is the hard currency, meanwhile, ranging from $1.99 for 100 to $99.99 for 6,900. Modest amounts can also be earned for free by fulfilling in-game Achievements.

20 Gems (approximately $0.40) gets you a Boss Ticket to skip to the next major brawl, but the main purpose of the currency is to unlock new pet companions in Megaboxes. One costs 200, with bundles of 10 and 20 available at discounted rates of 1,600 and 3,400 Gems respectively.

As for Tokens, this currency cannot be purchased and is only unlocked when you open the rift and ascend to a new stage.

So outside of Gems and Megaboxes, the only way to spend money is through special offers, priced in real money.

The first of these, effectively a starter pack, plays on another internet phenomenon that fans of the Chuck Norris meme will no doubt also be faimilar with: the honey badger.

The bundle gets you 275 Gems, 10 Honey Badger pet companions and 10 units of CForce Water, which enable Chuck Norris to power through stages more quickly, effectively and profitably for a short period.

Free for all

All in all, then, Nonstop Chuck Norris doesn’t break the mould for it the idle game genre. Despite a compelling loop, it still struggles to provide a convincing argument for the user to spend money.

But from a player’s perspective, this simply means that it’s a game you can play for an incredibly long time – nonstop, even – without any unwanted pressure from the developers to shell out.

Furthermore, it also establishes incentivised ads as a mutually beneficial alternative, with an implementation that feels welcome rather than forced upon the player.

Put simply, there are no barriers put betwen the player and seeing Chuck Norris make light work of ever-stronger foes with a variety of ridiculous weapons. And for a game of this kind, that’s a very good thing.(source:pocketgamer.biz


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