本文原作者Jon Radoff，Disruptor Beam CEO 译者ciel chen

每个人都害怕那个“F开头的单词”。不不不，不是你想的那个。我们这里说的是“failure”这个单词，它关系着一家公司的运营。

作为人类，我们努力在不受伤害的状态下追求成功，但是大部分人都没有意识到，恰恰是那些从战场征程中留下的伤疤让你个人以及你的公司呈指数型成长起来的。

因此要乐于去吸取失败的教训而不是回避这些失败。

失败是用来被接受而不是让你害怕的。

手机游戏公司不可避免地会面对大大小小的失败。然而，失败必须以一种无路可退的对立面选项呈现出来。

为了创造具有创新驱动力的组织，然后开发出创新型游戏，你就不得不冒险；要知道人们在努力后而未得到期望的效果时所吸取的教训会比从成功中所吸取的教训来的深刻有效。

star trek timelines（from pocketgamer.biz）

作为一个经营着五家不同的游戏和科技公司的企业家，我想分享四条建议，让大家知道手游公司领导者要如何将失败文化植入公司，使带领的团队在这个竞争激烈的行业里取得成功。

把接受失败的态度植入到公司的DNA中

没有什么比将游戏公司构建在错误的奠基上更差的情况的了——试问谁会想建一座风吹就倒的房子或者一艘浪翻就沉的船呢？所以公司如果把地基建错地方，一旦有挑战找上门来时，弊病就暴露无遗了。

考虑到公司总会遇到这样那样的阻碍，因此要赋予公司一种失败不仅应该被接受而且应该被鼓励的概念，这对公司寿命和成长都有着正向关键作用。

移动游戏是一个巨大的产业，因此通过接受失败为常态的事实，你会得到随之而来的潜在式成长。公司的成长意味着你有能力通过失败反省——从而你知道你所做的事是对的！

失败无论大小，我们都应该以一颗敞开的心胸和新视觉看法去鼓励竞争方面的变动。

一旦你形成了习惯为从失败中吸取的经验而欢喜庆幸，你就能带着一颗成长的心态前行，这种心态反过来将对你在发展初创型事业和开发的游戏中发挥作用。

将你从失败中吸取的经验教训利用起来

某些时候，在移动游戏领域做出冒险和试验性的尝试有可能会导致失败——这种失败是预料之中，根本没什么大不了的。

Disruptor Beam公司从《权力的游戏：崛起（Game of Thrones Ascent）》中学习经验，将《星际迷航:时间线（Star Trek Timelines）》打造成为更好的游戏。

想尝试新事物，直通通地跳入到一个不熟悉的领域里——这种时候我们不总能在我们的预想的位置着落。不过这其实是个好消息！因为在最后你会通过回想起你所遇到的每个裂缝和坑穴，从而避免重蹈覆辙。

举个例子，在Disruptor Beam中，我们从第一款游戏《权力的游戏：崛起（Game of Thrones Ascent）》吸取经验，了解到游戏从人物和图像上做到平行匹配了同名电视连续剧，这种良好的效果让游戏产生对玩家的很大吸引力。

根据上述经验，我们的团队在开发第二款游戏《星际迷航:时间线（Star Trek Timelines）》的时候肯定就会把这些特点继承下去。

所以传授如何从错误中吸取教训和经验对公司而言有百利而无一害，也因此公司要建立起一种从失败中吸取教训的最佳实践流程。这将从更本上改变公司文化，这种改变对公司的每一员来说都有着积极的作用和意义。

跟你的团队保证，让他们相信合理利用失败真的是件好事

合理利用失败真的是件好事。因为这个“F开头的单词”让人们各种害怕，它对大部分人来说，这是个难以把握的概念。

所以你要如何跟你的团队保证用正确的方式对待失败？

首先，如果一名员工遭遇了失败，只要公司因此有所成长，就不要惩罚他（她）；公司反而应该为这种经验学习的过程庆祝，并不时地对他们发放些小奖励，这将让你的公司员工放下心明白——只要对公司有积极作用，遭遇失败是没关系的。

如果一名公司员工对公司价值有所把握，对公司成长有所激情和好奇，公司对这样的员工就应该要有耐心，要尽可能地提供他所需要的位置好让他尽情展现自己。

作为公司的当权者，让公司员工知道公司容忍度很高——高到可以鼓励他们去进行有可能造成过失的冒险性尝试——这点非常重要。

要知道，作为初创公司，进步的空间是非常大的，那么为了能找到适用于自己公司发展的秘诀，反复性的尝试是应该受到欢迎的。

给失败一个“界限”防止员工错误对待失败

尽管失败是件好事，不过对待失败也有很多种错误的方式。这里有必要向你的员工强调以下几个情形的失败是不被接受的，以免造成一些困惑和误解。

所以游戏公司有哪些失败是不被接受的？要知道，连续犯同个错误对任何人都没有好处。

如果一个人一次又一次地犯同一个错误，很显然他这样的人并非在做出合适的改变，也没有从错误中吸取教训。他们没能从失败中吸取教训，这种失败绝非建设性的奠基，而是毁灭性的威胁。

这种威胁包括员工的“安全不冒险政策”（并不是分散风险）——我们不要害怕接触不熟悉的领域或者在不同的领域遭遇失败——因为我们正是如此吸取经验成长的，所以还是要保证公司能鼓励员工“多试水”多冒险。

综合以上而言

吸取经验和进步总是需要一些失败的经历。考虑到成长的空间总是有的（尤其是初创公司），如果能正确地对待这些失败经历就能为未来发展铺平道路。

所以啊，别怕失败！既然要冒险就固然存在失败的可能，而这样的失败却将不可避免地带来进步。

跟你的团队好好谈谈把，把对接受失败的心态植入他们心底，并清楚地把正确对待失败的方式同错误的区分开。

通过开创这些指导方针，辨别出对待失败的正确态度，这让公司得以毫无犹疑地向前发展。

通过认真对待反馈从而对之前完成的工作进行实行相应的处理，你的游戏公司就可以为下个项目养精蓄锐，并创造出一些比以前更有价值的东西。

自从我们学习了两款游戏——《权力的游戏：崛起（Game of Thrones Ascent）》和《星际迷航:时间线（Star Trek Timelines）》中的经验之后，我们在Disruptor Beam的团队了解到社交故事的吸引力之大以及明白要通过哪些关键内容才能驱动这种吸引力加以应用。

例如我们发现了玩家个人和游戏角色的关联性很大程度上推动了玩家对游戏的投入，我们将在准备在2017年推出的第三款游戏——《行尸走肉：出征（The Walking Dead: March to War）》中将关联性加以应用。

本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao

Everyone fears the “F word”. No, not that F word. Here we’re talking about “failure” as it relates to running a company.

As human beings, we strive to reach success without bumps or bruises, but what most don’t realise is that the battle wounds acquired throughout the course of the journey are the very things that help you as an individual and your company grow exponentially.

It is important to embrace the learning process associated with failing instead of avoid it.

Failure is to be accepted, not feared.

Mobile gaming companies are inevitably going to come face-to-face with both minor and major failures. However, failure has to be expressed as an option as oppose to a point of no return.

In order to create innovation driven organisations, and as a result, innovative games, you have to take risks; you don’t learn as much from a successful experience as you do from an attempt that falls short of expectations.

As an entrepreneur who has run five different gaming and technology companies, I’d like to share four tips on how a mobile gaming leader can incorporate a culture of failure into their company, leading to success in such a competitive industry.

1. Instill the acceptance of failure into your company’s DNA

Nothing is worse than building a mobile gaming company with the wrong foundation – who wants to build a house that could blow over in the wind, or a boat that will sink-under when pulled by the tide? Laying the wrong groundwork will only prove to be detrimental to the company once it’s faced with challenges.

Considering that obstacles are unavoidable, forming your company with the notion that failure is not only tolerated but also encouraged is crucial to both its sustainability and growth.

Mobile gaming is a vast industry, so by embracing the fact that failure happens, you allow for the potential growth that follows suit. Growth means that you’re able to reflect on failure – that’s how you know you’re doing it right!

Whether it is a large or small failure, be sure to encourage contesting changes with an open mind and a new perspective.

Once it becomes habitual to celebrate the learning that derives from failure, you can carry forward with a growth-mindset, and in turn work to improve your start-up, and your games.

2. Capitalise on what you learn from failure

Taking risks and experimenting in the mobile game marketplace will at some point result in failure – this notion is expected, and that’s perfectly okay.

Disruptor Beam took its learnings from Game of Thrones Ascent to help make Star Trek Timelines a better game.
Trying new things, taking leaps, nose-diving into unfamiliar waters – sometimes we don’t always land on the solid surface we were aiming for. But here’s the good news! When you end up there – and you will – learn from every crack and pothole in your rearview.

For example, at Disruptor Beam, we learned through our first game, Game of Thrones Ascent, that the incorporation of characters, great graphics and a parallel to the TV series encouraged users to play and stay engaged.

We learned from the experience, and our development team was sure to create our second game, Star Trek Timelines, with these features in mind.

Teaching how to learn from mistakes will only result in a net positive. Institute a company-wide process for best practices for learning from failure. This fundamentally changes the company culture and makes it a positive experience for every part of the company.

3. Reassure your team that the right kind of failure is actually good

The right kind of failure is actually a good thing. Because the “F word” is feared in so many ways, for most, this is a tough concept to grasp.

So how can you reassure your team the right way to approach failure?

For starters, don’t punish an employee for failing as long as growth results from it. Celebration of the learning process, and sometimes even a small reward, will show and reassure your company that failing is okay as long as a positive change comes from it.

If an employee has a grip on company values, and passion and curiosity for the company’s growth, have patience and work with them to get them to place they need to be performance wise.

As a figure of authority, it’s important to keep a high tolerance level for performance to show employees that there is breathing room for taking chances and potentially making mistakes.

There is so much room for start-ups to grow, so finding the secret sauce for your company through the right kind if trial and error should be welcomed.

4. Create guardrails to avoid failing the wrong way

As good as failing can be, there are ways to fail incorrectly, too. It’s essential to highlight to your employees’ situations by which failing is not acceptable, to avoid confusion or misinterpretation.

So how can mobile gaming companies fail the wrong way? Well, consistently failing for the same reason doesn’t benefit anyone.

If an individual is making the same mistake over and over again, they clearly are not making the right changes and aren’t learning from their errors. Failing to learn from failures poses a destructive threat rather than a constructive steppingstone.

That also includes “playing it safe” and not diversifying risk taking – don’t fear unfamiliar territories or be afraid to fail in different areas – that’s how we learn, so be sure to encourage them to test the waters!

Bringing It All Together

Learning and improvement always requires some sort of failure. Given that there is always room for growth, especially for a start-up, correctly approaching these failures will pave the way for future development.

So don’t be afraid to fail! Failure is inherent in taking risks and inevitably making progress.

Talk to your team, instill a mindset by which failing is acceptable, and clearly distinguish the best ways to do so.

By creating these guidelines, and making the distinction between good and bad forms of failure, it allows for action without hesitation moving forward.

By taking all feedback into account and working off of what you’ve previously done, your mobile gaming company will be able to cultivate for the next project and build something of even greater value than before.

After learning from our experiences with both Game of Thrones Ascent and Star Trek Timelines, our team at Disruptor Beam learned how compelling social storytelling is and what key elements drive usage.

For instance, we discovered how powerful personal connections to the characters drive engagement, and we will use this in our third game, debuting in 2017, The Walking Dead: March to War.（source：pocketgamer.biz  ）