本文原作者：Joseph Kim 译者ciel chen

世嘉网络（世嘉的手游运营部门）与Sensor Tower合作出炉了2016年手游趋势报告。该报告涵盖了手游产业的总体以及手游类型的趋势。

主要看点1：三大热门游戏类型

Top 3 Categories（from gamasutra.com）

策略类（34%）、博彩类（18%）和解谜类（17%）为净收入占市场份额最多的前三类手游，它们分别对应下面柱状图的蓝色、黄色和绿色部分。

主要看点2：《精灵宝可梦》的影响力

Impact of Pokemon GO（from gamasutra.com）

《精灵宝可梦》（属于其他类型手游）自2016年7月发行起，我们可以看到它从策略类手游（从39%跌至28%）那里偷走了相当大一部分的市场份额。不过，策略类手游的市场份额在年底又重新反弹（回到36%），而《精灵宝可梦》则从2016年七月至十二月经历了收益上相当大幅度的滑跌。

主要看点3：IOS vs. Google Play

iOS vs. Google Play（from gamasutra.com）

尽管IOS的市场占有率较低，但其所产生的IAP却占了大部分。根据数据统计公司Statista统计，IOS系统仅占全世界所安装操作系统的19%，而安卓系统则占了79%。不幸的是，我没能找到可以用的美国市场份额数值。IOS在净收入方面达到了35亿美元（56%），相比之下，Google Play净收入只有27亿美元（44%）。（这里要再次强调的是，这些数据挺适合我们研究手游的）

主要看点4: 2016年发行的十大热门游戏

Top 10 Releases for 2016（from gamasutra.com）

根据受益情况来看，《部落战争》、《精灵宝可梦》以及《王国纪元》是已发行手游中的前三名。《精灵宝可梦》的2016年下载量在这十大热门游戏中下载量总计中占37%。最后，十大热门游戏中有七款游戏是属于已批准IP或者已有IP的扩展游戏，这表明2016年品牌/IP对游戏的成功有重大意义。

主要看点5：MZ成为美国收入第一的发行商

MZ Became #1 US Publisher（from gamasutra.com）

MZ荣升2016年收入排名第一的发行商，其成功主要依仗了《战争游戏》和《雷霆天下》（2015年年底发行的）的良好表现；而《战争游戏》也成为了美国市场热门游戏里收入最高的手游作品（2016年收入在美国市场达5.185亿美元）。

主要看点6：授权IP手游 vs. 原创IP手游

License vs. Original IP（from gamasutra.com）

相比已授权的品牌IP手游（截止至12月16日为止占美国市场总收入的37%），原创IP手游（截止至12月16日为止占美国市场总收入的63%）在手游市场继续占据着主导地位。然而，品牌授权IP游戏的收入增长（增长了139%）要远超过原创IP游戏（增长了30%）。

主要看点7：AppStore收益集中程度

AppStore Concentration（from gamasutra.com）

美国2016年度200款热门手游创造了大概66亿的年收入。200款热门手游中，排名前五的5款游戏下载量占比13%，但其收益占比却达到28%。

主要看点8：不同排名游戏的月收入差别

Monthly Revenue by Chart Position（from gamasutra.com）

跟收入排名100游戏比起来（平均每月净利润仅为100万美元左右），收入排名第一的游戏在2016年创下平均每月约为4320万美元的净利润。

该报告还进一步对每个类型及子类型的手游进行分解以分析其趋势；此外还记录了各个手游类型中热门的作品。

本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao

SEGA Networks (mobile operating division of SEGA) partnered with Sensor Tower this year to present the 2016 Mobile Gaming Trends Report. The report covers the overall and category-focused mobile gaming industry trends.

You can access the full report contents for free from the website here: www.mobilegamingtrends.com.

This post covers some of the key take-aways from the 2016 Mobile Gaming Trends report. The analysis was conducted by studying the universe of mobile games in 2016 that generated at least $250K in net IAP revenue in a single calendar month on both iOS and Google Play. We further segmented the games into categories based on a mobile gaming industry taxonomy which I posted about here: An Open-Source Mobile Gaming Taxonomy.

Key Take-away #1: Top 3 Categories

Strategy (34%), Casino (18%), and Puzzle (17%) comprised the top 3 mobile gaming categories by market share based on net revenue. See blue yellow and green categories below.

Key Take-away #2: Impact of Pokemon GO

The launch of Pokemon GO (in the Other category) saw the game steal significant market share from the Strategy category (drop from 39% to 28%) when it launched in July of 2016. However, strategy recovered by the end of the year (up to 36%) and Pokemon GO saw a fairly sharp decline in revenue from July through December of 2016.

Key Take-away #3: iOS vs. Google Play

iOS generated the majority of IAP revenue despite having much less market share. Statista reports that iOS only held 19% share of worldwide mobile OS installed base compared to Android with 79% share. Unfortunately, I did not find good U.S. market share numbers. iOS accounted for $3.5B (56%) in net revenue compared with $2.7B (44%) for Google Play (again, for mobile games that qualified for our study).

Key Take-away #4: Top 10 Releases for 2016

Clash Royale, Pokemon GO, and Lords Mobile comprised the top 3 mobile game launches of 2016 by revenue. Pokemon GO accounted for 37% of the downloads of all of the Top 10 for 2016. Finally, 7 of the top 10 games were either Licensed IP or Expansion Game IPs showing the importance of brand/IP to game success in that year.

Key Take-away #5: MZ Became #1 US Publisher

MZ became the #1 US mobile game publisher in 2016. Both Game of War and Mobile Strike (released in late 2015) contributed to MZ’s success. Further, Game of War became the #1 grossing game (generating $518.5M in 2016 US revenue).

Key Take-away #6: License vs. Original IP

Original IP games (63% of total revenue in Dec ‘16) continue to dominate the mobile gaming market relative to Branded IP based games (37% in Dec ’16). However, Branded IP games (139% growth) are growing much more strongly than Original IP based games (30% growth).

Key Take-away #7: AppStore Concentration

The Top 200 grossing titles for 2016 in the US generated an estimated $6.6B of revenue in 2016. The top 5 Titles represented a full 28% of revenue amongst the top 200 despite only comprising 13% of the downloads.

Key Take-away #8: Monthly Revenue by Chart Position

The #1 game in the U.S., made an estimated average of $43.2M / Mo. in net revenue in 2016 (U.S. only) compared to only $1.0M / Mo. for the #100 spot.

This report further breaks down each mobile gaming category and sub-category for trends. The top games in each category are also noted.

The categories were defined as below:（source：gamasutra.com ）