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不同性别玩家对于游戏环境的不同选择

发布时间:2017-02-21 17:46:34 Tags:,,,,

作者:Nick Yee

在Quantic Foundry我们写过许多关于通过游戏动机去探索我们的数据的博文。而这一次我们将专注于另一个主题,即主题的吸引力。或者换句话说,如果游戏机制都一样,那么杀半兽人和杀太空外星人的区别又有什么重要性呢?

来自玩家动机文件的数据

在Quantic Foundry,除了玩家动机文件外,我们还拥有玩家也参与的额外研究调查。这些调查包含了各种游戏偏好问题并让我们能够将玩家的回答与他们的动机分数,性别和年龄结合在一起。共有1266名玩家参加了这一研究调查。

在调查中我们让玩家排出不同主题设置和武器选择的吸引力。每个回答者所面对的主题顺序都是随机的。为了分析并创造如下图表,我们将这些吸引力排列为(一点都没有吸引力)1到5(非常棒)个等级。

survey-thematic(from gamasutra)

survey-thematic(from gamasutra)

最吸引人的主题设定是严肃奇幻与科幻题材

thematic-setting(from gamasutra)

thematic-setting(from gamasutra)

最吸引人的设定是严肃奇幻与科幻题材,但男性玩家和女性玩家的排列却不同。比起严肃奇幻,男性玩家更倾向于科幻内容,而女性玩家则更倾向于严肃奇幻题材。

第三吸引人的选择在男性玩家与女性玩家间也有所区别。男性玩家将世界末日后的游戏题材选为第三受欢迎的主题,而女性玩家的选择则是中世纪欧洲游戏题材。

最不吸引人的主题则是现代超级英雄,僵尸启示录与一战/二战(游戏邦注:关于一战/二战男女间也存在很大的差异)。

男生玩家更倾向于各种不同的武器

从总体上看来,男性玩家希望武器选择更加多样化。除了魔法咒语外,男性玩家关于武器选择的排名都是高于或和女性玩家相同。

而关于性别偏好的最大区别则在于传统枪支/步枪的选择,男性玩家将这些武器选为更有吸引力的内容。这与我们在主题图表中看到的结果一致,在图表中,比起男性玩家女性玩家认为一战/二战(与科幻题材)较没有吸引力。

女性玩家更关心她们如何去杀死别人

weapon(from gamasutra)

weapon(from gamasutra)

人们似乎总是认为女性玩家会抵制那些暴力游戏。但结果表明实际情况远比我们想象的更复杂有趣。例如我们可以清楚地看到女性玩家根本不会介意使用魔法咒语或宝剑去杀死别人。

从主题图表中我们可以清楚看到严肃奇幻与科幻/战争题材间的性别差异。女性玩家更倾向于魔法咒语,宝剑和弓箭,与之相比男性玩家则更偏向传统枪支,激光武器,火箭炮和炸药。

如此看来很明显女性玩家并不排斥杀戮,她们只是不喜欢使用更具现实感的武器。甚至是关于像激光/等离子武器等更具未来感/科幻感的武器也会被认为具有现实感。

这些发现反应了在游戏中技术吸引力的性别差异

不管是严肃奇幻vs科幻题材还是咒语/宝剑vs枪支都能反应出不同性别对于游戏技术元素的不同看法。这让我们想到在早前关于1082个玩家所进行的调查研究时的一个问题,在那次的调查中我们让玩家从假想策略游戏的3个派别中选择1个。

survey-faction-choice(from gamasutra)

survey-faction-choice(from gamasutra)

而与我们在主题与武器选择的发现相一致的是,女性玩家更喜欢基于自然与魔法的派别,而男性玩家则更倾向于基于技术的派别。

strategy-faction-choice(from gamasutra)

strategy-faction-choice(from gamasutra)

所以我们再一次看到严肃奇幻题材内容更能吸引女性玩家的注意,而男性玩家则更喜欢包含技术的主题。

与类型偏好中的严肃奇幻vs科幻发现相一致

这些发现都和我们最近的一些发现相吻合,如36%的女性玩家在玩严肃奇幻MMO游戏而只有16%的女性玩家在玩科幻MMO,这也让我们看到那些推动女性玩家去玩严肃奇幻游戏的潜在动机。一种假设是,在书籍,电视或电影等其它媒体中便已经有面向女性去进行营销的相关元素(与传统战争截然相反)。还有一种假设则是这是游戏类型与主题/机制/表现维系在一起的人工感。例如严肃奇幻游戏拥有更多角色定制选择或更强大的故事驱动游戏玩法,而一战/二战游戏则拥有较少的可游戏女性角色。

重新思考FPS是怎样的

最后,我们可以放下女性玩家对暴力游戏不感兴趣的偏见。当你发现只有4%的女性玩家在玩战术射击游戏时,你便会发现这是一种错误的结论,因为实际上比起暴力元素本身,这更多的是因为游戏发生于传统战争背景之下。

而这些发现也引出了一些市场机遇。当你往回头看会发现FPS只是关于在对方杀死你之前通过瞄准/点击他们将其杀死。而枪支只是执行这一行动的众多方法中的一种。如果这些内容能够出现在严肃奇幻游戏环境中,女性玩家便会更乐意去玩战斗游戏或射击游戏。

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转发,如需转载请联系:游戏邦

Female Gamers Want To Kill You, Just Not With Guns

by Nick Yee

In many of our blog posts at Quantic Foundry, we explore our data through the lens of gaming motivations. This time around, we’re going to focus on another kind of preference—thematic appeal. Or put another way, if the game mechanics are the same, how much does it matter that you’re killing orcs vs. space aliens?

Data From the Gamer Motivation Profile

Here at Quantic Foundry, in addition to the Gamer Motivation Profile, we also have additional research surveys that gamers can participate in. These surveys tackle a variety of game preference questions, and allow us to link gamers’ responses back to things like their motivation scores, gender, and age. 1,266 gamers participated in this research survey.

In the survey, we asked gamers to rate the appeal of different thematic settings and weapon choices. The order of the themes was randomized for each respondent. For the analysis and the charts below, we coded these appeal ratings from 1 (Not At All) to 5 (A Great Deal).

The Most Appealing Settings Are High Fantasy and Sci-Fi

The most appealing settings are High Fantasy and Sci-Fi, but in a different order for men and women. Male gamers prefer Sci-Fi over High Fantasy, while female gamers prefer High-Fantasy over Sci-Fi.

The third-most appealing setting also varies between men and women. Male gamers have Post-Apocalyptic Earth in third place, while female gamers have Medieval Europe.

The least appealing settings are Contemporary Superheroes, Zombie Apocalypse, and WWI/WWII, with a particularly large gender difference in the appeal of WWI/WWII.

Male Gamers Are Favorable Towards A Broader Range of Weapons

Overall, men rate weapon options more favorably across the board. With the exception of Magical Spells, men rate weapon options just the same or significantly higher than women.

The largest difference between gender preferences was for Conventional Guns / Rifles (followed by futuristic Laser/Plasma Weapons). Male gamers rated these weapons as having substantially more appeal. This aligns with the results we saw from the thematic setting graph where women rated WWI/WWII (and Sci-Fi) as having less appeal than for men.

Female Gamers Are More Selective About How They Kill Things

One stereotype is that female gamers simply shy away from violent games in general. However, the results show how the reality may be far more complicated and interesting. For example, it’s clear that women don’t mind killing things with Magical Spells and Swords. In fact, women rated weapons that would lead to up-close-and-personal violence (Swords/Hammers) just as favorably as men.

The gender differences appear to have more to do with the High Fantasy vs. Sci-Fi/War split that we saw in the thematic setting chart. Women rate Magical Spells, Swords, and Bows favorably, while they showed less enthusiasm than men for Conventional Guns, Laser Weapons, Rocket Launchers, and Explosives.

In this light, it is clear that women don’t mind killing things, but they dislike using weapons that are connected to realistic, conventional warfare. Even with Futuristic/Sci-Fi weapons like Laser/Plasma Weapons, these can be considered “realistic” in the sense that they are simply more advanced guns.

These Findings Reflect The Gendered Appeal of Technology in Gaming

Both the High Fantasy vs. Sci-Fi split and the Spells/Swords vs. Guns split seem to reflect an underlying difference in attitude towards technological elements in gaming. This reminded us of a question we had in an earlier research survey of 1,082 gamers that asked about this more directly. In the survey question, we asked gamers to pick one of 3 factions in a hypothetical strategy game.

Consistent with our findings on thematic setting and weapon choice, women were more likely to seek out Nature and Magic-Based Factions while men showed a significant preference for Tech-Based Factions (by a factor of 2.4).

We again see that elements related to High Fantasy are more appealing to women, while men are more drawn toward themes involving technology.

Consistent with High Fantasy vs. Sci-Fi Findings in Genre Preference

These findings dovetail with some of our other recent findings, such as the 36% of women playing High Fantasy MMOs compared to 16% for Sci-Fi MMOs, hinting at some underlying driver that appears to push women toward High Fantasy elements. One hypothesis is that these elements (as opposed to conventional warfare) have historically been marketed toward women in other media such as books, TV, or movies. Alternatively, this may be an artifact of how game genres bundle themes/mechanics/presentation together. For example, High Fantasy games tend have more character customization options or stronger story-driven gameplay, while WWI/WWII games tend to not have playable female characters.

Rethinking What an FPS Could Be

Lastly, it is prudent to dismiss the notion that women simply aren’t interested in violent games. This would be an erroneous conclusion when you see stats like only 4% of female gamers play tactical shooters. In reality, this may have much more to do with the conventional war settings that these games typically take place in rather than the violence itself.

In turn, these findings point at market opportunities. When you take a step back, an FPS is simply about aiming/clicking on other people to kill them at a distance before they kill you. Guns are just one of many ways to implement this. Women may be much more likely to play fighting games or shooters, for example, if they were to take place in a High Fantasy environment. For example, imagine an FPS with fireballs/ice shards/invisibility spells with classes representing more offensive/defensive elemental spheres of magic.(source:gamasutra

 


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