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Vive Steam VR市场当前的发展状态

发布时间:2017-02-21 14:07:36 Tags:,,,,

作者:Yannick Elahee

大家好,我是Tavrox,一个自由游戏市场营销主管,经常与一些独立游戏开发者进行合作。现在我正效力于Glitchr Studio,他们正忙着创造《Sky Sanctuary》这款即将问世的HTC Vive VR游戏。

twitter(from gamasutra)

twitter(from gamasutra)

所以我想了解他们期待游戏能获得怎样的销量。虽然很难去预测一个具体数字,但我们却可以把握一些趋势。我们必须清楚这是一个非常小的样本,所以为了获得一个较准确的数字你需要面对Steam上数千Vive VR游戏。

取样过程

我的过程非常简单。首先我只搜索了Steam上带VR标签的游戏。然后我们会着眼于这些游戏的Steam页面。并在Steam Spy上查阅相关数据。这需要花费一些时间,所以我只会选择40款带有20条以上评论的游戏。并且这款游戏是在2016年4月5日和2017年1月31日之间发行的。

关于VR市场研究的积极面便是这里没有太大的障碍。而因为作为HTC Vive的主要市场,来自Steam Spy的数值通常都是很靠谱的。

处理关键问题

Steam用户是否会积极使用Vive?

用户基础是否不断发展?

你期待的平均收益是多少?

多少游戏真正支持oculus Rift?

现在的平均价格是多少?

结果

steam_vr_global(from gamasutra)

steam_vr_global(from gamasutra)

大约70%的HTC Vive游戏支持Oculus。这一比例真的很高了。有些赚取了巨大收益的游戏仍未拥有Oculus版本,所以似乎进行这一移植还不是特别重要。

steam_oculus_support(from gamasutra)

steam_oculus_support(from gamasutra)

让我们着眼于成功的商店

steam_vr_ownersbest(from gamasutra)

steam_vr_ownersbest(from gamasutra)

《Job Simulator》广受好评。它还获得了Unity最佳VR游戏奖。这款游戏获得了许多正面评论并且它也拥有许多功能。

《Space Pirate Trainer》拥有很厉害的市场营销。虽然游戏原理很简单,但却拥有非常高质量的预告片,所以这是一款华丽又简单的游戏。它也获得了许多评论。

《Vanishing Realms》是一款立基RPG游戏。这里有巨魔,骷髅,魔法等一切奇幻事物。它有效吸引了硬核RPG玩家的注意。

这三款游戏都拥有不错的开始。需要注意的是:其它游戏都没有这三款游戏做得好,但事实上Vive已经诞生一年了。所以本来在这期间应该出现更多出色的Vive游戏,但事实却不是如此。

期间的销量

steam_vr_seasons(from gamasutra)

steam_vr_seasons(from gamasutra)

我感觉很多人都把自己的Vive搁置在家里的某个角落堆积灰层了。这种情况令人担忧。或许Steam上的VR并非下一个热门市场。我们不能轻易相信任何宣传,要看数字说话。你可以自己去进行市场分析。

结论

Vive市场还很年轻。我们可以通过数据看出它的发展。虽然这一发展还不是很快。如果你正面向Vive开发游戏,你就应该去衡量预期的销量。并去咨询和你们规模相当且在最近刚发行过游戏的开发者们。

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转发,如需转载请联系:游戏邦

What is the current state of Vive Steam VR Market?

by Yannick Elahee

Hello there! I’m Tavrox, a freelance game marketing manager working with indie game developers. I’m currently working for Glitchr Studio, who makes Sky Sanctuary, an HTC Vive VR game coming this week. http://store.steampowered.com/app/526130/

So I wanted to know what kind of sales numbers they can expect. It’s hard to predict a number but we can find some trends. Beware this is a quite small sample. To have good numbers you’d have to fetch the few thousands Vive VR games there are on Steam.

A simple process

My process was simple. First I search for VR games on Steam with the label VR Only. Then I take a look at steam pages. Then I look up the data on Steam Spy (when available). It took a while so I only fetched 40 games with 20 reviews or more. The games were between 5 april 2016 and 31 january 2017.

The positive point about VR market research is that there are actually very few bundles. The numbers from Steam Spy are reliable because it’s the HTC Vive main market.

The key questions adressed

Are Steam users active with their Vive?
Is the userbase growing?
What is the average revenue you can expect?
How much games are actually supporting the Oculus Rift?
What is the average price right now?

The results

Around 70% of the HTC Vive games have an oculus support. That’s pretty high. There are games with huge revenue numbers that still don’t have an Oculus port. So it doesn’t seem to be important to have one.

Let’s look at the success stories.

Job Simulator was critically acclaimed. It won the Unity Best VR game award. It had tons of good reviews and the game seems to have a lot of features.
Space Pirate Trainer is very well markted. The principle is simple, but the trailer has a lot of quality, the game looks beautiful and simple. It had a lot of review too.
Vanishing realms goes deep in the RPG “niche”. Trolls, Skeletons, Magic, everything fantasy goes in here. It’s very appealing to core RPG fans.

The three games were there right from the start. It’s actually pretty important: no game has made better than those 3 games, yet the Vive has been there for a year. There should be more Vive sales across time, but it’s not the case.

Sales across time

I have the feeling that a lot of people left their Vive in the closet, taking the dirt. Those numbers are worrying. VR on Steam might not be big next market. Don’t trust the hype, look at the numbers. Run a market analysis by yourself.

Conclusion

The Vive market is young. Yet, we have some reliable data to see if it’s growing. It’s not growing that much. If you’re developing a game for Vive, be careful about your projected sales numbers. Talk with developers of your size who recently shipped a game.(source:gamasutra

 


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