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pocketgamer消息:App Store免费应用发展潜力巨大

发布时间:2010-11-12 09:30:32 Tags:,,,

在过去12个月中,免费模式游戏在苹果App Store已占据相当一部分的席位,据美国科技博客GigaOM调查显示,排名靠前的iPhone手机应用中,至少有三分之一产品属于非直接付费的类型。

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GigaOM调查数据表明,App Store前100名的应用中,有34款是免费产品。

另一家手机应用分析公司App Annie的调查结果也指出,App Store今年1月份前50名应用中,免费模式的应用仅占4%,但这一比率在10月份飙升到了40%左右。

App Annie还表示,苹果11月份开始的应用营收计费算法的调整,很可能再度刺激免费应用的数量增长。

市场调研公司Distimo的数据则表明,采用内置付费功能和广告赞助模式的免费应用,仅占App Store应用的1.34%。

姑且认为App Store现在共有30万款产品,那么免费模式的应用大约就是4000款,也就是说,这其中就有34款(约占1%),进入了GigaOM所称的前100名应用行列。

尽管免费模式应用现在仍然是少数,但这种情况很快就会发生转变,据Distimo首席执行官Remco van den Elzen所称,越来越多的发行商和开发商已经意识到了免费模式的巨大发展潜力。

比如说Capcom和Glu Mobile这两家大型发行商,最近就在针对这一趋势进行业务调整。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Freemium games and apps make up 30 to 40% of top grossing iOS apps

Over the past 12 months, freemium games have become part of the furniture on the App Store – the latest numbers suggesting at least a third of the top grossing iPhone apps come without direct charge.

That’s according to stats pooled by GigaOM, with the site claiming 34 of the top 100 apps currently sat on the App Store are free.

Fellow analytics firm App Annie claims its own numbers suggest 4 percent of the top 50 grossing apps on the App Store were freemium releases in January, but that number has jumped to around 40 percent in October.

App Annie cites a change in the way Apple calculates app revenues at the start of November will further boost the stats.

The numbers game

These are even more startling statistics when you consider Distimo’s claim that freemium titles – funded either by in app purchases or advertising – account for just 1.34 percent of all apps on the App Store.

Taking 300,000 to be the App Store’s current tally, that equates to around 4,000 freemium apps in total, 34 of which – around 1 percent – have made it into GigaOM’s top 100.

Free-for-all

The rarity of freemium releases might not hold for all too long, however, with Distimo CEO Remco van den Elzen telling the site that more and more publishers and developers are seeing the potential of the freemium model.

Capcom and Glu Mobile are two of the larger publishers to recently realign their businesses in this direction.(source:pocketgamer)


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