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法国游戏公司Atari上半年销量下降,但下降趋势趋缓

发布时间:2010-11-11 16:09:04 Tags:,,

据报导,Atari公司今年上半年收入虽然呈下降趋势,但由于该公司转型实行网络商业模式走“少而精”的游戏开发策略,因此收入降低趋势同比去年有所减缓。

总部位于法国的Atari公司最近主要将精力投入于预定,数字下载,免费游戏等网络商业模式,大大减少了包装产品的销售。有数据显示,截至今年9月30日为止,该公司上半年收入是2亿9600万欧洲,折合美元为4亿800万,同比去年下降了58%。财政损失从去年的2700万欧元(3720万美元)下降到了920万欧元(1270万美元)。以上情况基本符合公司预期。

Atari

Atari

目前,Atari公司主要发行本公司工作室Cryptic Studios的游戏作品,如Champions Online和Star Trek Online。同时在上半年,Atari在Wii、Xbox Live Arcade和电脑平台发布了Haunted House,在Xbox Live Arcade, PlayStation Network和电脑平台发布了Blade Kitten。Atari还开发了网络社交游戏平台Play Atari和Atari Go。

尽管财政损失有所下降,Atari还是就下半年的发展计划进行了调整,认为目前的运营收入有点不利于未来发展。而原本该公司计划用“一定的提高”来形容运营收入。对此Atari认为是主要由于“社交市场不如预期的坚强”。

未来即将面试的Atari游戏包括The UnderGarden, Asteroids Online, Test Drive Unlimited 2, The Witcher 2和Neverwinter,以及“很多以Atari经典视频游戏为蓝本的休闲游戏及社交游戏”。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Revenues for Atari were down for the first half of its fiscal year, but losses slimmed as the company aims to sell “fewer but more profitable games” as it transitions to online business models.

France-headquartered Atari has been placing more emphasis on online business models such as subscriptions, digital downloads and free-to-play as it reduces boxed product sales.

Sales for the first half ended September 30 were €29.6 million ($40.8 million), down 58 percent year-on-year but in line with corporate expectations. Losses slimmed to €9.2 million ($12.7 million) from a loss of €27 million ($37.2 million) a year ago, also meeting expectations.

The company publishes games from its internal Cryptic Studios such as Champions Online and Star Trek Online. During the half, Atari also released a remake of Haunted House on Wii, Xbox Live Arcade and PC, and Blade Kitten for Xbox Live Arcade, PlayStation Network and PC.

During the half, Atari also launched Play Atari, an online social game platform, and Atari GO, the branding for an initiative to develop and publish new online social and casual games.

Despite lessening losses, Atari adjusted its guidance for the the second half of the year, projecting current operating income to be “slightly negative to break-even” during the period. Previously, the company expected to report “considerable improvement” in operating income. Atari blamed a market that was “softer than we anticipated.”

Upcoming Atari-published titles include The UnderGarden, Asteroids Online, Test Drive Unlimited 2, The Witcher 2 and Neverwinter, along with “numerous casual and social online game releases based upon Atari’s classic videogame brands.” (Source:Gamasutra)


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