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MocoSpace首款社交游戏《Street Wars》成功出击市场

发布时间:2010-11-11 14:31:02 Tags:,,,

日前,位于美国波士顿的手机游戏平台MocoSpace公司最近一直致力于创造运行于网页浏览器的手机游戏,并于日前宣布MocoSpace自主开发的第一款社交游戏《Street Wars》大受欢迎,而且已经开始创收。

mocospace-logo

mocospace-logo

MocoSpace宣称,该游戏的成功是一个良好的开端,证明公司面向第三方开发者开放的社交游戏平台也将获得顺利发展。MocoSpace强调自己是HTML5网页游戏的铁杆支持者,这种游戏有别于那些需要下载并只能在手机平台上运行的应用产品。

该公司表示,创造网页游戏有利于手机游戏开发商跨平台投放产品,这就省略了针对某一智能手机开发特定游戏的繁琐程序,只需要一次性将同一款游戏移植到不同手机就能完事。

玩家在《Street Wars》中可以赚取金钱、力量,还可以挑战危险任务,与敌人进行贴身肉搏战。玩家获得的积分奖励,可以用于提高自己的健康、体力、精力和收入等状态。玩家还可以用现实钞票购买虚拟货币Moco Gold,修饰自己的游戏虚拟形象。在今年10月,共有50万人玩过这款游戏,其中有4%用户花钱购买了Moco Gold,50%用户每天都要玩这款游戏。该游戏的Android和iPhone用户的ARPU(每户平均消费额)是13美元。另外,MocoSpace平台在10月份总共收获1500万的游戏人次。

该公司的音乐和市场营销副总裁凯西·琼斯(Casey Jones)表示,MocoSpace游戏平台的开发商数量正在增长,但并不打算透露具体的开发商名称,“我们的策略是让自己开发的游戏先试用MocoSpace的社交游戏功能,然后向开发商证明这些功能是很有效的,我们现在可以凭借这些玩家数据,先跟核心开发商合作,然后再向第三方完全开放我们的平台。”

MocoSpace成立于2005年,拥有1500万以上的注册用户,每月综合浏览量是30亿次,投资者包括风险投资公司General Catalyst和日本软银(Softbank Capital)。主要竞争对手包括Ngmoco、Aurora Feint、Scoreloop和木瓜移动(Papaya Mobile),现有34名员工,总共已获得1050万美元投资。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

MocoSpace says its new social game platform already has its first hit

MocoSpace recently launched an effort to create mobile games that run on web browsers. The Boston-based company is announcing today that its first social game, Street Wars, has become a big hit and is generating good money for the company.

As such, MocoSpace contends that the game’s success shows that its social game platform — which is open to third-party developers to adopt — is off to a good start. MocoSpace is distinguishing itself by supporting games written in HTML5 as browser-based games, not apps that are downloaded to a phone and run natively on it.

MocoSpace argues that creating a browser-based game allows a developer to hit many different smartphone platforms. That saves on the laborious process of creating a game for one smartphone and then porting it to other phones one at a time.

The Street Wars game lets players gain money, power and access by completing dangerous missions and head-to-head fights. They are rewarded with points to improve their health, stamina, energy and income. To improve their characters, users can get virtual money, Moco Gold, by spending real money. In October, the game was played by 500,000 unique players, and 4 percent of those spent money on Moco Gold. About 50 percent of the players played the game daily. And the average revenue per user for the game on Android and the iPhone is $13. Overall, MocoSpace’s games were played 15 million times in October.

The company says it is adding developers to its game platform, but it isn’t ready to announce any names yet, said Casey Jones, the company’s vice president of music and marketing.

“Our approach was to use our social game features in our own game first and prove to the community that it works,” Jones said. “We can now take the engagement data, work with key developers and then eventually open the platform up to third parties.”

MocoSpace was founded as an entertainment destination on the mobile internet in 2005 and has more than 15 million registered users who view about 3 billion pages a month. Its backers include General Catalyst and Softbank Capital. Rivals include Ngmoco, Aurora Feint, Scoreloop and Papaya Mobile. MocoSpace has 34 employees and has raised $10.5 million.(source:venturebeat)


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