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venturebeat:亚洲手机社交网站Mig33再获890万美元投资

发布时间:2010-11-11 11:47:15 Tags:,,

日前,亚洲手机社交网站Mig33在第三轮融资中获得了890万美元资金,主要投资者是印尼电信企业Pak Sugiono Wiyono Sugialam 和日本Gree公司。前者是当地的著名企业,与印尼多家电信零售商都有业务联系;后者是日本手机社交游戏门户网站和游戏开发商,市值已达25亿美元。Mig33会选择这种投资者组合,是因为该公司的业务发展重心在亚洲,这也是它当初迁出美国硅谷,转移到新加坡的原因之一。

mig33's service

mig33's service

据了解,这笔资金将用于拓展Mig33的手机社交娱乐服务项目。Mig33笃信这类服务不但在iPhone等智能手机上广受欢迎,在老式的功能性手机上也将大有市场,因为亚洲、非洲、东欧及其他发展中地区的功能性手机销量仍然巨大。在这些“手机优先”的地区,用户通常将手机视为优先于电脑设备的首选。他们不但使用手机的通话功能,同时也欢迎社交网络、娱乐和游戏等一系列的服务。Sugiono公司认为,Mig33赶上了这一潮流。

Mig33公司的注册用户已经超过4000万人,该公司刚起步时主要提供廉价的VOIP(网络语音电话服务)手机通话服务,现在已经涉及社交网络服务,支持用户与友人聊天、相互发送虚拟礼物、共同玩游戏等活动。

尽管手机市场的主要发展动力是硬件销售,但Sugiono公司相信手机娱乐服务即将取而代之,成为手机产品的主要卖点,这也是该公司选择向Mig33投资的主要原因。

Mig33董事长及联合创始人Steven Goh表示,“Mig33的目标是将东亚社交网络服务模式推向世界其他地区,我们现在与合作伙伴建立的关系,将有助于巩固我们在这一庞大而未充分开发的亚洲市场上的领先地位。”

除了Gree和Sugiono这两家公司外,Mig33的其他投资者还包括Accel partners、 Redpoint Ventures 和DCM公司。截止目前,Mig33自2005年成立以来,总共获得3400万美元以上的投资。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Social mobile platform Mig33 raises $8.9M from Japan’s Gree and Indonesian entrepreneur

Indonesian telecom entrepreneur Pak Sugiono Wiyono Sugialam and Japan’s Gree led the round. Sugiono is a well-known regional entrepreneur with ties to telecom retailers with lots of outlets in Indonesia. Gree, meanwhile, is a mobile social game portal and game developer with a market value of $2.5 billion. The choice of investors makes sense because Mig33 moved from Silicon Valley to Singapore as part of a plan to bring its service to developing parts of Asia.

The company will use the money to expand its growth as a social entertainment service on mobile phones. Mig33 is making a big bet that such services will be popular not only on smartphones such as the iPhone, but also on old-fashioned feature phones that are selling by the tens of millions in Asia, Africa, Eastern Europe and other developing regions. In these “mobile first” markets, users are buying cell phones as their primary computing devices. So they use them not only for calls, but also for a variety of services, including social networking, entertainment and games. Mig33 is riding on that trend, Sugiono said.

The company has more than 40 million registered users for its service, which started out as a way to make inexpensive voice-over-the-internet-protocol (VOIP) calls over cell phones. Now it has evolved into a social networking service where users chat with friends and send virtual gifts to each other or play games.

While the cell phone market has been driven by the sale of hardware, Sugiono believes that services will come to the forefront soon. That’s why it makes sense to invest in a services company such as Mig33, he said.

“Mig33’s goal is to replicate the East Asian social networking service model to the rest of the world,” said Steven Goh, the company’s chief executive and co-founder. “The partnerships we’ve established today will be strategic in helping us consolidate our lead in emerging Asia as we tap these big, underserved markets.”

Besides Gree and Sugiono, other investors include Accel partners, Redpoint Ventures and DCM. To date, Mig33 has raised more than $34 million since its launch in 2005.(source:venturebeat)


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