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有效提高游戏中玩家留存的秘密

发布时间:2016-11-09 17:04:04 Tags:,,,,

作者:Daniel Doan

秘密?即看起来永远都不会结束的游戏。让我进一步说明:拥有一款没有终点或至少是没有终点的游戏回合的游戏意味着玩家将始终有回到游戏中的理由。在带有明确结局的传统游戏中,玩家将只是完成游戏并转向其它游戏。在这种情况下玩家通常都不可能回到自己已经完成的游戏中。而如果你的游戏并未拥有明确的结局,玩家便会始终记着你的游戏,特别是当游戏还伴随着有效的用户留存循环时。

开始奖励。游戏应该始终给予用更少时间或更有效能完成一个关卡的玩家奖励。因为这更能有效推动玩家重复去玩关卡和任务。重复回合并不是游戏结束的标志,并且会基于某些原因让你的玩家可以随时回到游戏中。重复的关卡和任务也很容易带给玩家奖励,因为它们并不会干扰到游戏玩法。相反地,玩家将会因为获得一个全新且浮华的道具,新开启的场所或角色,或者完善的体验而拥有奖励感。而所有的这种可能性都是源于无止尽。

reward(from 9game)

reward(from 9game)

你应该确保你的奖励系统具有多样性且能够不断进化。例如你可以提供许多角色去诱导玩家去探索不同角色的不同能力或可能从根本上改变游戏的机制。这种类型的奖励系统不仅能够吸引到全新玩家,也能够留住之前的玩家,因为玩家将受到吸引去尝试他们最喜欢的游戏风格或角色。

如果你想要添加另一个层面,那么社交或合作功能将能够帮助你带给玩家更具沉浸感和奖励感的游戏体验。通过让玩家在网上排行榜与朋友竞争,他们将能获得全新的互动层面。这能让玩家在游戏结束后再一次选择进入游戏。在竞争性游戏中定期举办比赛也是提醒玩家不断回到游戏中的一种有效方法。这能够带给他们一些重要的奖励和排名,玩家也会因此更有参与感。

此外你还必须提前告知玩家你将在游戏中进行任何重要更新,特别是这样的更新将进一步完善游戏玩法。像推送通知或应用内部提醒等简单方式都能够有效告知玩家你的改变计划。而在传统的PC端,你可以考虑创建社交媒体基础并在此通知玩家自己的任何更新计划。

可行的结论:创造并不是以主要故事情节的结局为结局的游戏。你应该去执行带有各种挑战的全新游戏模式。确保游戏能够呈现出与不同流状态相关的不同游戏风格,并通过在关卡中创造奖励去确保玩家能够在游戏中不断发展。例如在手机和PC平台上,你不能小瞧了3颗星评级系统。你应该想办法基于基本留存机制进行迭代并将其与角色开启相结合以长期留住玩家的注意。对此的一个典型例子便是:如果玩家在所有关卡都获得3颗星,他便可以打开另一个特殊角色继续游戏。也就是你必须确保游戏具有任何可能性。

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转发,如需转载请联系:游戏邦

GameDev Protips: The Secret To Dramatically Improving Player Retention

by Daniel Doan

The secret? A game that seemingly never ends. Let me elaborate: Having an endless game or at least an endless game session will mean that your players will always be able to return. In a traditional game with a clear end, players finish the game and move on to another game. In this instance, players usually don’t return to a game they have already completed. Having no clear ending will keep your game continually in the minds of your players?—?especially when paired with good retention loops.

Enter rewards. Players should always be rewarded for completing a level in less time or with better efficiency. That’s why it’s crucial that levels and missions be repeatable. Repeatable sessions never signal the finality of the game and allow your players to come back at any time for any reason. Repeatable levels and missions are easy to reward because they do not interfere with gameplay. Instead, the player can be rewarded with a new vanity item, unlocked locations or characters, or increased experiences. When it comes to something like this the possibilities are endless.

Consider making your reward system as varied and as evolved as possible. For example, having numerous characters to play as will entice your player to explore every possibility as long as the characters have different abilities or mechanics that fundamentally change the way that the game is played. This type of reward system is easy to captivate both new and returning players on an equal level, as players are usually compelled to experiment with the playstyle or character that they like best.

If you’d like to add yet another layer, social and collaborative features can provide an even more immersive and rewarding experience. By allowing your player to continue to compete with their friends in terms of online leaderboards, it provides a new level of interaction. It also allows the player to experience the game again even after the game has officially ended. Having regular tournaments for competitive games is another great way to remind your player to visit regularly. With regular tournaments that offer significant rewards and leaderboards, your player will feel part of something bigger than just an ordinary game.

Additionally, your players should know well in advance if you plan to make any significant updates to your game, especially if it will enhance the gameplay. Something as simple as a push notification or in-app reminder for mobile can alert your player of any changes you plan to make. On the traditional PC side, consider building a social media fanbase so that you can always notify your players of updates far in advance.

Actionable Takeaways: Make games that don’t just end with the completion of the main storyline. Implement modes such as New Game+ with varied challenges. Make sure the game allows for a multitude of different playstyles that correspond with different states of flow, and make sure that the player can always aspire to get better at the game by making the levels repeatable with different perks and rewards for doing so. For example, in both mobile and PC platforms, you can’t really go wrong with the 3-star rating system. Find ways to iterate on that basic retention mechanic and combine it with teasing character unlocks to keep player hooked for ages. One example could be: If you 3-star all levels in world one, you can unlock another unique character to play as. The possibilities are endless.(source:gamasutra)

 

 


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