最近，日本最大的手机社交游戏开发公司DeNA首席执行官Tomoko Namba提出将可能与Facebook或Zynga公司合作以拓宽海外市场。

在9日的访问中，Namba认为Facebook注重用户的现实联系，而DeNA注重玩家的虚拟联系，因此两家公司很可能展开合作，拓宽用户基础。另外Zynga公司也可以作为DeNA平台的游戏开发商展开合作。

目前，DeNA在日本市场拥有2100万用户，并计划在转战美国智能手机市场的4年内收入翻4倍。据市场研究公司iSuppli报导，今年美国市场的游戏兼容手机持有量上升了11%，总数为12亿7000万。

DeNA

对于合作的可能性，Zynga公司发言人Dani Dudeck并未发表任何评论，而Facebook加利福尼亚公司的发言人Jonathan Thaw也没有立马进行回复。

11月10日上午9点18分DeNA公司在东京证券交易所的股票上涨1.1%，市价为2，479yen，即该公司今年总收入上升了35%。

海外收购

本月初，Namba提到，DeNA公司2010年的财政总收入近1000亿日元，该公司计划在2015年3月30日为止年收入达到4000亿日元，折合49亿美元。其中海外运营部分将占年收入的一半，尽管目前该公司的海外收入几乎为零。

本月初，DeNA公布从7月到9月的第二季度净收入提高了17%，收入为76亿4000yen，而同期的公司产品销量也上升12%，达到271亿yen。其中虚拟商品，游戏内置广告和虚拟人物形象占了本季度总销售额的86%。

此外，上个月DeNA以4亿美元收购了美国iPhone游戏开发公司Ngmoco，计划创建世界最大的手机社交游戏公司。这是DeNA今年第3次涉及美国公司的交易，另外DeNA上个月收购了Gameview Studios。通过收购Gameview Studios，DeNA公司计划开发一款能使游戏同时运行于Apple和Android手机的运行系统，而Namoco公司则帮助DeNA开发Mobage Town游戏网站的全球服务系统。

“Bandit Nation”

一般来说，社交网站上提供的游戏无需付费，游戏开发商一般通过销售虚拟商品进行盈利，而DeNA中最热门的游戏则是“Bandit Nation”。Mobage用户在体验DeNA或者第三方公司开发的游戏的同时可以免费使用博客、电子邮件或虚拟人物形象等各种社交网站功能。

在游戏“Bandit Nation”中，玩家挑战犯罪成员或者其他玩家获取财宝和虚拟货币。另外玩家也可以集结起来与整个流氓团伙战斗，其中虚拟警察还会出动防止高级玩家欺负游戏新手。

据AppData分析，Zynga公司发布的农场游戏FarmVille目前是Facebook网站最热门游戏，总计有用户多达5500万人，而5月发布于Facebook的“Bandit Nation”目前还不足与进入Facebook游戏前1000位。

Zynga

较之Ngcomo网站1200万的用户数，DeNA计划在接下来4年内全球用户达到2亿，对此，Namba表示“DeNA如若要进军全球市场，那么我们的用户基础就必须以千万计。”（本文由游戏邦/gamerboom.com编译，转载请注明：游戏邦）

DeNA Co., Japan’s biggest developer of social games for mobile phones, may partner with Facebook Inc. or Zynga Game Network Inc. as the company seeks to expand overseas, Chief Executive Officer Tomoko Namba said.

“There’s a real possibility of a marketing alliance with Facebook to grow our customer base, because they focus on real- world connections between people while we target virtual relationships,” Namba said in an interview in Tokyo on Nov. 9. “Zynga could be a potential partner as a game developer for our platform,” she said, without giving further details.

DeNA has more than 21 million users in Japan and aims to quadruple sales in four years by targeting U.S. consumers who use smartphones to play games. Shipments of game-capable handsets are set to rise 11 percent to 1.27 billion this year, according to market researcher iSuppli Corp.

Dani Dudeck, a spokeswoman for San Francisco-based Zynga, declined to comment on a potential tie-up. Jonathan Thaw, a spokesman for Palo Alto, California-based Facebook, didn’t immediately respond to a request for comment.

DeNA rose 1.1 percent to 2,479 yen as of 9:18 a.m. on the Tokyo Stock Exchange, extending its gain this year to 35 percent. The benchmark Nikkei 225 Stock Average lost 6.6 percent in the period.

Overseas Acquisitions

DeNA’s sales will climb to about 400 billion yen ($4.9 billion) in the year ending March 2015 from an estimated 100 billion yen this fiscal year, Namba said at a briefing on Nov. 1. Overseas operations will account for about half the revenue, compared with almost zero now, she said at the time.

DeNA earlier this month reported net income rose 17 percent to 7.64 billion yen in the three months ended Sept. 30, as sales increased 12 percent to 27.1 billion yen. The company cited demand for virtual goods, in-game advertising and avatars, which accounted for about 86 percent of its sales in the quarter.

The Tokyo-based company agreed last month to pay $400 million for Ngmoco, a builder of games for Apple Inc.’s iPhone, to create the world’s largest mobile social games company. The deal is DeNA’s third involving a U.S. company in the past year, including last month’s purchase of Gameview Studios Llc.

The acquisition is designed to help DeNA create a system that will let developers make games that run on both Apple and Google Inc.’s Android operating systems, according to the company. Ngmoco will also help DeNA make its Mobage Town gaming site into a global service, the company said.

‘Bandit Nation’

Games played on social networks are typically free, with the makers of the titles generating revenue by selling virtual goods such as body armor and machine guns for DeNA’s most popular game, “Bandit Nation.” Mobage members play titles made by DeNA and third-party developers and get free access to social networking features such as blogs, e-mail and avatars.

In “Bandit Nation,” users battle criminal bosses and other players for treasures and virtual currency. Players can also band together and take on rival gangs. Virtual police prevents advanced users from preying on beginners.

Zynga’s “FarmVille,” where users pretend to grow vegetables by buying equipment, is Facebook’s most popular game with more than 55 million users, according to AppData.com, a website that tracks application use on the social networking portal. “Bandit Nation,” released on Facebook in May, was not in the top 1,000 ranking.

DeNA aims to increase global subscribers to about 200 million in four years, compared with 12 million in Ngmoco’s network, Namba said.

“For us to be a global player, our users need to measure in the hundreds of millions,” she said. （Source：businessweek）