最近美国摇滚乐队Bon Jovi（邦乔维）即将在Facebook游戏发布数字音乐，进军社交游戏领域。Bon Jovi与社交游戏开发公司CrowdStar达成协议，将于Happy Aquarium, Happy Island和It Girl等多款社交游戏中发布数字专辑、虚拟商品和虚拟货币等。

Bon Jovi

因此用户在体验游戏的同时可以购买Bon Javi精选集，其中包括数字版Bon Jovi音乐下载，Facebook Credits，拥有特殊游戏效用的Bon Jovi虚拟商品，和Bon Jovi网络商店折扣码等。

将音乐下载和虚拟货币相结合的促销方式十分具有吸引力，另外将乐队音乐和虚拟商品、虚拟货币一起打包销售也是一种十分独特的发行策略。虽然目前我们不知道Bon Jovi从中可以获得多少盈利，但这场活动肯定可以吸引不少玩家及乐迷的眼球，这或许也是两者合作的根本原因。CrowdStar公司旗下游戏总计有超过5000万月活跃用户，与Playfish, Playdom、Zynga等同为社交游戏主流公司。

Happy Island

相信在未来的一年中，我们将看见更多的音乐家歌手将社交游戏作为新一种营销平台。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Bon Jovi is getting into social gaming today by distributing the band’s digital music through games on Facebook. The band is partnering with CrowdStar to bundle its digital album, virtual goods and virtual currency together on the gaming platform’s social games—Happy Aquarium, Happy Island and It Girl.

So as users play the games, players will be given the opportunity to purchase the Bon Jovi Greatest Hits Bundle which includes a digital download of Bon Jovi’s Greatest Hits, Facebook Credits, as well as branded Bon Jovi virtual goods that enable special benefits within the games, and a coupon code for the Bon Jovi online store.

The idea of downloading premium music while buying virtual currency is a compelling. It’s definitely a unique distribution strategy for musical artists to start bundling virtual goods, currency and downloads into one package. While it’s unclear how much money Bon Jovi will really be seeing, but the campaign is sure to draw eyeballs, which may be the primary reason for the partnership (the deal was conceived by interactive agency Sparkart). CrowdStar’s games have more than 50 million monthly active players, and are competing with the likes of Playfish, Playdom and Zynga.

We could be seeing more artists flock to social gaming as a marketing platform in the New Year. （Source：techcrunch）