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新兴工作室Enteraction旨在培养英国社交游戏产业

发布时间:2010-11-10 10:36:38 Tags:,,,,

近几月,我们发现了一些公司不像现有的Facebook大型游戏开发商那样为自己公司游戏,而是帮助别的公司开发游戏,英国新兴游戏工作室Enteraction就是其中之一。

Enteraction

Enteraction

事实上,Enteraction工作室堪称是挫折的产物。在去年当时身为英国广播ETV Media执行官的Andy Rogers想找一家游戏开发公司开发一款ETV品牌游戏,然而却没有任何公司愿意担此重任。

无奈之下ETV最终决定组建自己的游戏工作室,但又面临着新的问题——ETV在本地没有发现任何值得收购的游戏开发工作室,而硅谷的游戏开发公司又不愿意搬至伦敦发展。

而后由于Rogers觉得英国的社交游戏行业与网络赌博十分相似,因此在放弃收购加利福尼亚州的公司之后,ETV决定从BetFair等顶尖博彩网站雇用开发人员。这样一来,Rogers组建了一个大约有20名成员的开发小组,并开发可一款游戏开发平台GameShaper。运用这一平台,Enteraction计划为自己及合作公司=开发社交游戏。Enteraction的首款游戏就是为英国媒体公司ITV开发的Corrie Nation。

Rogers希望将来Enteraction可以专门与英国大型公司展开合作。他认为这并不是什么妄想,现在很多的TV公司都加入了社交游戏的潮流之中。当然,Rogers指出“Enteraction无法保证开发的游戏一定能有飞跃性的发展,这我们会事先同合作公司声明这一点,我们所能保证的就是提供各种开发工作室及开发人员。”

Corrie Aation

Corrie Aation

另外,我们简单体验了Corrie Nation,这款游戏以英国一部热门剧集为基础,与许多专业公司开发的游戏相比制作较为粗糙。

但如果Enteraction真的如Rogers所想是欧洲市场唯一一家为第三方开发社交游戏的工作室,那么我们还是可以对其发展有所期待。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

In recent months, we’ve been finding more businesses that help create social games for others, instead of building everything for in-house use as Facebook’s largest developers do. One of the latest to hit our radar is Enteraction, a new studio in the United Kingdom.

Enteraction is the product of frustration. When Andy Rogers, then an executive at British broadcaster ETV Media, started trying to find a developer to work on branded games using IP from ETV’s shows last year, he couldn’t find a single company that was willing to do the work.

ETV eventually decided to just create its own studio, but the problem shifted — the company couldn’t find any homegrown studios to acquire, or any Silicon Valley developers willing to move to London.

“In the UK it’s really obvious that the social gaming business is very similar to the online gambling business,” says Rogers, who is now CEO of Enteraction. After giving up on Californians, Enteraction decided to instead hire developers from top gambling sites like BetFair.

The result so far is a group with about 20 employees and a game development platform called GameShaper. With its platform, Enteraction plans to both develop games of its own, and enter partnerships with companies that have their own IP — like ITV, a large British media group with which Enteraction has created its first game, Corrie Nation.

Rogers hopes that Enteraction will become expert at partnering with big companies who are looking for someone that can speak their own language. “We’re under no illusions, this is rapidly moving to something like the TV or film business,” says Rogers. “It’s a hit driven business. Not all of these games will fly, we make that clear to our partners. What we need to prove is that we’ve got all the studios and people in place.”

Our own look at Corrie Nation, which is based on a popular British show suggests that Enteraction has some ground to cover — the game feels rough in places, compared to those recently released by veteran companies.

But if Rogers is right in thinking that his company is one of the only, especially in Europe, to offer third-party social game development studios, Enteraction won’t be wanting for practice.(Source:Inside Social Games)


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