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英国游戏开发商Tag Games成立应用开发新部门

发布时间:2010-11-10 10:20:15 Tags:,,,

继与英国电视频道Channel 4合作推出的应用软件《Come Dine With Me》大获成功后,Tag Games这家英国游戏开发商近日又宣布,开设一个专门从事应用软件开发的部门Tag Apps.

据了解,前Halch公司总经理马克·威廉森(Marc Williamson)将负责领导这个新的业务部门,与数码代理商和主要传媒品牌建立合作关系。

tag games_logo

tag games_logo

Tag公司之前还曾经为英国维珍大西洋航空公司(Virgin Atlantic)、Breakthru Films电影制作公司、节目制作公司Endemol集团、英国广播公司BBC等开发过产品。

Tag Games总经理保罗·法利(Paul Farley)表示,“我们将把3D环境技能、网络经验、用户留存率、复杂游戏机制等游戏开发商所掌握的丰富创意和技巧,运用到非游戏内容的开发过程中。我们发现许多数码代理商都有内部或者长期的外部开发人员,他们非常擅长Flash和简单的应用开发,但是他们处理3D内容和更复杂应用的开发时,并不是很在行。而这恰好是Tag的长处,我们将把游戏开发经验和技术带到这个全新的领域。”

Tag开发的《Come Dine With Me》在本月初已经面世,支持用户利用该产品中的100多个菜单,布置自己的晚宴。

法利表示,“我们希望Tag Apps在明年可以成为应用开发领域的重量级选手,除了与Channel 4合作的项目以外,我们在未来几个月还会宣布一系列的重大进展和电视节目合作项目。”文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Tag Games forms app development house Tag Apps

Building on the success of its Come Dine With Me app for Channel 4, Dundee based Tag Games has announced the launch of a new division designed to focus exclusively on app development – Tag Apps.

The new business unit, which will be headed up by former Halch MD Marc Williamson, will work on building relationships with digital agencies and major brands.

Tag has previously worked on titles for the likes of Virgin Atlantic, Breakthru Films, Endemol and the BBC.

App appetite

It’s a move Tag Games MD Paul Farley claims is simply a response to building consumer demand for apps that compliment the biggest shows and licenses.

“We are using our skills in 3D environments, connected experiences, user retention and complex game mechanics to bring a game developer’s playful approach to non-gaming content,” Farley said of the new division.

“We are finding that many digital agencies have in-house or long standing external development suppliers which are usually excellent in flash and simple app development; however they aren’t as well placed to deal with 3D content and more complex application development.

“That’s where we believe Tag can make a huge impact, bringing our experience and skill base in games to bear in this exciting new field.”

Dinner date

Tag’s Come Dine With Me was released at the start of November and allows users to plan their dinner parties with 100 in-app menus on board.

It’s a model Farley believes Tag will now be able to sell to other broadcasters and brands over the course of 2011.

“We are hoping that Tag Apps will become a significant player in app development over the next 12 months,” concluded Farley.

“In addition to the Channel 4 deal we will be announcing a number of significant development and licensing deals in the coming months.” (source:pocketgamer)


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