1，据venturebeat的消息称Machine Zone推出了以Arnold Schwarzenegger为代言的Mobile Strike电视广告。
这样Machine Zone在营收榜单就有两款强势竞争的游戏Game of War: Fire Age和Mobile Strike。
2，据games industry的消息称Call of Duty系列游戏自2003年至今已经卖出了2.5亿套，换句话说这个游戏系列已经为Activision带来了百亿美元级别的营收。
其中去年发售的Black Ops III是非常具备竞争力的游戏新系列。
按照Tatsumi Kimishima 的说法Nintnendo首款移动游戏的推出时间是3月份。（本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao）
1，He’s baaack. With a new post-holiday commercial, Machine Zone has Arnold Schwarzenegger in another ad for Mobile Strike.
This mobile modern-combat strategy game debuted in November. This ad is Machine Zone’s latest effort to gain the attention of hardcore gamers in the $30 billion mobile game industry. In the run-up to the Super Bowl, mobile game companies are likely to start coming out with more high-profile ads.
Thanks in part to the Governator, Mobile Strike has steadily climbed the charts of the top-grossing list for iOS games. The game is now No. 5 on the top-grossing iOS games in the U.S., according to App Annie. That’s not far from Machine Zone’s flagship, Game of War: Fire Age, which is No. 2 behind Clash of Clans on the list.
Mobile Strike comes from the new Machine Zone division dubbed Epic War. Schwarzenegger is the front man for the artwork promoting the modern warfare game, and he has also now starred in three live-action commercials. Only the most successful mobile game companies can afford to hire big-name talent and air commercials on TV to promote their games, as Supercell has done with Liam Neeson in promos for Clash of Clans.
Machine Zone spent an estimated $92.7 million on 18 TV ads in 2015, according to iSpot.tv. That budget made Machine Zone the No. 1 spender on game ads in the U.S., ahead of $59.8 million for Supercell’s Clash of Clans. Last year, game companies spent about $630 million on TV ads in 2015. Those ads live on for lots of additional views on the Internet, particularly on YouTube. In that way, the ad dollars get stretched a lot further.
In this ad, dubbed “War Without Weapons,” Schwarzenegger starts out looking through a window at a war zone. He looks at his phone and makes a missile take off. A bad guy tries to shoot him, and Schwarzenegger pulls up a shotgun on the phone. He gestures as if he were shooting a gun, but instead points the phone at the bad guy. The gun goes off, and the bad guy flees. Then Ah-nold says, “Oh, look. My phone is blowing up,” as he uses it to rain a real air strike on the area.
Schwarzenegger has a lot of celebrity power, but his Mobile Strike ads always have some kind of humor as well. Funny ads are considered more authentic to consumers, who tend to share them more than other obviously commercial marketing efforts.（source：venturebeat.com ）
2，Last year was a good one for Activision’s Call of Duty franchise, with Black Ops III finishing as the best-selling title of the year worldwide.
That’s according to a statement released by Activision, which also claims the global victory as, “by a wide margin,” and by two key metrics. Black Ops III was the biggest game of 2015 in terms of both units and dollars sold through.
This adds another dimension to yesterday’s NPD data, which confirmed that Black Ops III was the best-selling game in North America last year – the seventh consecutive year that the Call of Duty franchise has been at the top.
And Black Ops III has pushed the Call of Duty franchise to a pretty remarkable milestone. The series started in 2003, and it has sold through more than 250 million units across its many, many releases since then. The last time Activision announced updated lifetime sales was back in November 2014, when the series was at 175 million units.
At that time, Activision also confirmed that Call of Duty had passed $10 billion in lifetime revenue. Needless to say, that figure is likely to be a little higher by now.（source：gamesindustry.biz ）
3，Mobile analytics specialist App Annie has closed 63 million in total financing. Greenspring Associates led the investment and existing investors, e.Ventures, Greycroft Partners, Institutional Venture Partners (IVP) and Sequoia Capital also backed the company with additional funds.
“Greenspring’s deep experience and knowledge of the space made them a natural choice to lead the round,” said CEO Bertrand Schmitt.
“It is clear to everyone now that apps are eating the web. This funding will allow us to further scale our business, accelerate the development of our industry-leading products and continue to build out brilliant teams that deliver vital data and insights to help develop the global app economy.”
The company also announced it was adding NetSuite CEO Zach Nelson to its Board of Directors.（source：gamesindustry.biz ）
4，Nintendo’s first mobile ‘game’, Miitomo, is still awaiting release this year after its reveal late last year. And now we’re getting word out of Japan that the game will hit in a couple of months. The normally-reliable Dr. Serkan Toto, who was the first to say to “expect the unexpected” with Nintnendo’s first mobile game – and I don’t think anyone was really expecting Miitomo – reports in a series of tweets that Nintendo president Tatsumi Kimishima said to Japan’s Mainichi Shimbun that the first smartphone game from Nintendo will release in March. It’s assumed this is Miitomo, but has not been made explicitly clear.
4) He says it’s vital for Nintendo to experiment with new business models. He confirms the first smartphone app will be rolled out in March.
— Dr. Serkan Toto (@serkantoto) January 15, 2016
Also, more games from Nintendo, some featuring famous Nintendo characters, will release in 2016. Tatsumi Kimishima says that “it’s vital for Nintendo to experiment with new business models.” So it’ll be interesting for sure to see just what the oming year brings for Nintnendo and their mobile games. It’ll be odd to think of Nintendo games as regular occurrences on mobile, but this is the future we live in now.（source：toucharcade.com ）