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memeburn消息:开发商需创造手机应用的四大理由

发布时间:2010-11-09 16:32:55 Tags:,,,,

随着手机网络的日趋成熟,应用开发门槛的降低,和人人平等的竞争机会,世界各地的软件开发商都有可能创造出轰动全球的手机应用产品。再加上智能手机的广泛普及,智能、简约的手机应用市场需求正逐渐扩大。

如果你还不认同这种说法,本文有四大理由,奉劝作为开发商的你,尽快将目光转向手机应用市场。

mobile-apps

mobile-apps

1.低劳动力成本。许多成功的手机应用的开发仅需一个小团队就能完工(一般只需要2-3名开发者在闲暇时间就成完成,还有一些情况甚至只需要一名开发人员)。这些小团队不但能开发休闲游戏,甚至像iShoot、Pulse、Flipboard和Tap Tap Revenge这种复杂性较高的游戏、娱乐和实用型应用也不在话下。

虽然比起其他行业,应用软件开发往往是低劳动和低资金密集型产业,但手机应用市场却可以创造一项神话,那就是仅需一名程序员,在短短数月乃至几周的空暇时间内,就能开发出一款成功的手机应用。手机游戏应用iShoot就属于此例,据《纽约时报》报道,该应用由一位名为伊森·尼科尔斯(Ethan Nichols)的程序员独立完成,他在为Sun Microsystems公司工作之余,仅用了六周时间就开发出了这款产品。

2.低资金投入。从事这一行业,无需毕恭毕敬地四处拜访风险投资公司和天使投资人,然后苦等资金到位。不少很强悍的应用都是由大学生或程序员在业余时间自己完成的,如果一款应用大获成功,那么开发者在产品发行当天就会有大笔钞票进帐。iShoot的开发者尼科尔斯在该应用发行的头五个月,就净赚80万美元,他也因此摆脱了替人打工的日子。

3.易推广,易升级。开发手机应用很容易得到用户反馈,并依此为其增加和完善功能。我的iPhone上共有30款应用,我几乎每隔半个月都会对其中一些产品进行更新。PC应用程序的更新升级往往只是出于防止病毒和修补系统漏洞的需要,但手机应用的更新就不同了,每一次升级都可以看到它们增加了新功能,而付费版本还可以获得更多功能和更优化的界面。

4.开发教程随处可得。iTunes上有提供斯坦福大学创建的iPhone、iPad应用教程,非常出色的iPad应用Pulse就是由两名斯坦福大学研究生在10周内开发完成的。另外,视频网站YouTube上也有一些可以启发iPhone、Android、RIM应用开发者的教材本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

4 reasons you should be developing mobile apps

The mobile web is ripe for innovation. Barriers to entry have come down and the playing fields have been levelled. Software developers from all over the world are able to create apps that could become global hits. And as smart phones become more and more accessible to the masses, the market for clever, simple apps for mobile devices keeps getting larger and larger.

Still not convinced? Here are four reasons why you, as a developer, should be focussing your attention on apps for the mobile web.

1. The development of mobile apps requires fewer hands on deck. Many successful mobile apps have been created by a small team of developers ( 2-3 people working in their garage in their spare time or, in some cases, just one developer working alone). And these small teams are not just developing casual games, but also complex gaming, entertainment and productivity apps like iShoot, Pulse, Flipboard and Tap Tap Revenge.

While the creation of software applications has always been less labour and capital intensive than other industries, the mobile app market has made it possible for a programmer to create a successful app in their spare time in a few months or even weeks. A case in point is the successful gaming app iShoot. As noted in the New York Times, it was written by a single programmer Ethan Nichols who worked “morning, noon and night” for six weeks on the app, while working as a programmer for Sun Microsystems..

2. There is often no need to raise capital. The need to make the rounds, cap in hand, visiting VCs in a bid to raise venture capital funding or to look for angel investors is dramatically lessened. Many successful apps have been created by college students or programmers working in their spare time. If the app becomes successful, engineers have been able to make thousands of dollars after the first day of the release of the app. Nichols, the creator of iShoot, earned US$800 000 in the first five months after the release of the app, and he obviously quit his job following the success of his gaming app.

3. Apps are easy to bring to market and are easy to update. It is easy to listen to what users are saying, then add new functionality and improve features. I have about 30 apps on my iPhone and I update some of them every 15 days. Unlike the PC where most applications are updated against viruses and security flaws in the system, most of the times when I update my apps I see they get some new functionalities, or a paid version with even more features and a better interface becomes available.

4. There is a vast knowledge base available to help with the building of apps. Stanford University offers courses in building iPhone and iPad apps and some of the courses are freely available on iTunes for everyone to study. The highly successful iPad app, Pulse was developed by two Stanford graduate students in the Launch Pad class in only 10 weeks. YouTube has several courses for aspiring app builders for iPhone, Android and RIM.(source:memeburn)


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