1，据venturebeat的消息称Glu Mobile首席执行官Niccolo De Masi在GamesBeat 2015上按照他们本身的经验，他们认为名流在移动游戏品牌的效应可能好过电影IP。
早先他们成功推出过Kim Kardashian品牌的Kim Kardashian: Hollywood，据说单单下载量就超过3500万次。
在接下来他们还将推出的名流游戏品牌包括Katy Perry和Jason Statham。
当然他们也推出一些有影响力的电影改编系列，比如 James Bond和Mission Impossible。
文章中提到的广告品牌案例诸如Hidden Valley以及Naked Juice。（本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao）
1，SAN FRANCISCO — Mobile games love to attach themselves to film brands, but celebrities may be the better bet.
Glu Mobile CEO Niccolo De Masi spoke about the company’s celebrity-based strategy onstage at GamesBeat 2015 today. Glu Mobile made it big with Kim Kardashian: Hollywood, which has more than 35 million downloads. That makes it a hit in a mobile market worth an estimated $30 billion this year, according to the researchers at Newzoo.
De Masi approached Kardashian in early 2013. He took her brand and added it to the model already created for past games based around acquiring fame. Glu has kept the game fresh by updating it and keeping it current with Kardashian’s life.
“Kim and I have been the innovator for this category, and we think it’s here to stay,” De Masi said.
Previously, De Masi said that many of Glu’s games focused on shooting and other male-oriented activities. After the success of Kim Kardashian, Glu is now working on a Katy Perry game.
Glu is working on other celebrity-based games, including an action one with actor Jason Statham. It has also created titles based on film franchises like James Bond and Mission Impossible. De Masi said that building games based off of celebrities actually brings more built-in awareness, stating that people have more affinity for a real, breathing person than a film series. Celebrities also have more followers on social media, which allows them to easily promote their games. So, making a celebrity-based game gives developers more of a marketing boost than even movie-based ones do.
De Masi said that the celebrity gaming area won’t be a “winner taker all” arena, although one title might take most of the revenue generated by the category. He notes that it’s important for developers to identify their audiences.（source：venturebeat.com ）
2，As it periodically does, Apple has announced it’s going to be changing App Store pricing in several countries.
Driven by shifts in foreign exchange values between the dollar and local currencies, Apple will be increasing prices in Australia, Sweden and Indonesia.
Australia is a big iOS market – one of the top 10 by revenue – while Sweden is a high ARPU market and Indonesia one of the big emerging Asian markets, although more Android-focused than iOS.
Perhaps more interesting, Apple has also said it will adding two new low-price tiers in the Australian App Store.
All changes will happen in the next 36 hours.（source：pocket gamer.biz ）
3，All the successful mobile gaming companies have found ways to get players engaged with their games. Fewer have found ways to get players engaged with the ads in those games. Zynga believes it can change that, today announcing the launch of its Sponsored Play program for what it calls “gamified ads.”
“When we think of Sponsored Play, it really is product placement at scale,” Zynga’s VP-Sales Julie Shumaker told Ad Age. “It’s the mechanism by which our great game designers can now focus on brand KPIs within a native environment of the game to build engagement experiences specifically on behalf of the brand that reward the player.”
Brands like Hidden Valley, Naked Juice, and Progressive Insurance have already tried a variety of Sponsored Play ads. Hidden Valley asked FarmVille: Harvest Swap players to play a branded level where they harvested ingredients for salad dressing and earn a link to an online recipe. Naked Juice offered players in-game currency for harvesting fruit and then tweeting an image of it.
The ads are the creation of Zynga’s Studio E, which recently ran a beta for the interactive spots in a handful of FarmVille titles. Zynga said the addition of interactivity had players were opting in to the ads more frequently, with similar gains to time of engagement, message recall, purchase intent, and favorability.（source：gamesindustry.biz ）