每日观察：关注Five Nights at Freddy’s系列第五部作品9.16
在加入Kabam之前，Nick Earl是EA Mobile的高级副总裁。
3，据touch arcade的消息称Scott Cawthon在Five Nights at Freddy’s连续四部推出相似产品后可能会在第五部稍作调整，将内容制作方向从恐怖类型调整为角色扮演类型。
4，据pocket gamer的消息称Spil Games聘任了Ubisoft前分析专家Stephanie Hels。
在加盟Spil Games之前，Stephanie Hels的履历包括Ubisoft Singapore和Bigpoint。（本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao）
1，Forget about the Chinese gaming market. Really.
Most of you reading this post do not need me to tell you that the Chinese game market is worth around $15 billion and year-over-year growth is at an astonishing rate of 100 percent (iresearch Q1, 2015). It is, without doubt, one of the most tempting and uncharted territory by Western game makers (with exceptions for the likes Blizzard and Valve). Take League of Legends: This multiplayer online battle arena (MOBA) has around 16M daily active users and brings in revenues equal to what it generates in the rest of the world combined.
Therefore, for anyone with a normal IQ and logical thinking — big market size and great growth rate is a market worth dying for.
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Many have tried, but few have conquered. …
I would leave out the console ban 15 years ago and focus on the last few years of online and mobile games. (I still don’t believe consoles will be big in China even with the ban being lifted; who’s gonna play a console that’s region-locked, plain vanilla, violence-free, and no Grand Theft Auto or Battlefield?)
The reality is actually pretty simple, if you look at the top 100 grossing chart of the Chinese iOS app store (App Annie). There are only around 10 non-Chinese games there. And this is the iOS app store – supposed no BS channel. Even games like Candy Crush Saga, Clash of Clan, and Game of War are not performing as they do in almost every other county in the world.
And then, you take a look at the 100-plus Android markets in China (Google Play is banned), and you would hardly find any foreign games there — correction: non-cracked, pirated ones.
Many would argue that this is due to lack of localization or culturalization. That may be true to some extent, but what Yodo1 and iDreamsky did to Subway Surfers, Temple Run, and Fruit Ninja were pretty successful. But ask yourself this: Shouldn’t the core game be universal? League of Legends, World of Warcraft, and World of Tanks do not compromise for anything when it comes to core game design, art-style, and UI/UX. Live operation maybe, but not the core. Localization should be considered the cherry on top instead of a game-changer.
One of the reasons is a third-party publishing partner is required as foreign companies are legally prohibited from publishing games in China.. Games on iOS get away from Chinese laws because Apple pays the tribute for you and is a major contributor to the Chinese economy, however, if you want your games to be published on the Chinese Android markets, you would need a Chinese local entity to help you with all the paperwork. Otherwise you would risk of getting pulled from store at any time.（source：venturebeat.com ）
2，Nick Earl only joined Kabam in November 2014, but the president of worldwide studios is ready to move on already.
“I am confident that Kabam Studios’ incredible leadership team will continue merging art and science to create amazing AAA quality mobile games for years to come,” he wrote in a farewell blog post.
“Given this new direction and considering the experienced, talented leadership at the Group GM level, I have decided that Kabam is not the right place for me at this point in my career. So, today is my last day with the company.”
Earl joined Kabam from Electronic Arts where he was senior vice president and general manager for EA Mobile. He spent 13 years with EA before making the move to Kabam. He had nothing but praise for the company he’s departing and said the studios were “hitting on all cylinders.” He gave no clues as to his next career move.
“It is with mixed feelings that I write this following Nick Earl’s post. Nick joined Kabam as we were transitioning from our first generation social strategy games to our current generation of MMO games,” said Kevin Chou, Kabam’s CEO.
“He has been very effective in framing the organization and developing our abilities to create phenomenal quality games. I appreciate Nick’s contributions and I will miss him at Kabam.”（source：gamesindustry.biz ）
3，The Five Nights at Freddy’s [$2.99] franchise isn’t ending with Five Nights at Freddy’s 4 [$2.99] at all. Instead, Scott Cawthon is making a brand new game, something way out of left field for the FNAF franchise: FNAF World. Revealed on the Steam page for FNAF4, Cawthon says:
It will not be a horror game, but a role playing game where you create a party using the huge selection of characters from the FNaF games, including the classic, withered, toy, phantom, and nightmare versions. I’ve been working steadily on characters and hope to start on enemy models next week.
This will be a new game, and something planned for iOS along with PC and Android. Cawthon is planning on releasing a free demo of the game eventually. This was planned to be a big Halloween surprise for the franchise, but Cawthon couldn’t have the demo ready by then, and wanted to reveal something to people now. The main FNAF story is done, but this will be something totally new for this mega-popular series.（source：toucharcade.com ）
4，Dutch mobile games publisher Spil Games has hired Stephanie Hels to bolster its expertise in analytics.
The firm, whose latest initiative is championing underperforming games with its Unsung Heroes scheme, prides itself on the analytics, data mining, and live operations it offers.
And as such, Hels fits the bill nicely.
Hels joins from Ubisoft Singapore, where she worked as Analytics Manager with a particular focus on free-to-play monetisation.
Previously, she was Director of Analytics at German social gaming firm Bigpoint – the company from whom Spil Games also poached Jan-Michel Saaksmeier, head of licensing for mobile publishing, back in July.
From strength to strength
“I’m delighted to have persuaded Stephanie to come and work with us,” said Spil Games CEO Tung Nguyen-Khac.
“She is pre-eminent in using data to analyze the user journey and improve game experience and revenue performance. [We] already had considerable talent and technical infrastructure in business intelligence, but with Stefanie’s help, I am confident we will take metrics-driven decision-making to the next level.”
Highlighting why she was so coveted by Spil Games, Hels explained her approach and the importance of effective analytics in today’s market.
“My approach is analytical creativity. It’s about building a bridge between game designers and the business side of gaming,” she said.
“Analytics can really help you understand player behavior and the interdependencies in a virtual economy.”（source：pocketgamer.biz ）