Electronic Arts汇报第二季度营收结果——最近，Electronic Arts公布了今年第二季度财政成果。据VentureBeat报导，该公司非公认会计准则运营收入为8亿8400万美元，比去年同期下降23%。但该公司包含手机设备，Facebook网站在内的数码部分收入则比去年上升20%，达1亿6600万美元。
OMGPOP再次进行集资——据All Things Digital报导，社交和休闲游戏开发公司OMGPOP本轮集资可能达到1000万美元。目前，本次集资活动已宣布结束，据称主要投资商包括Bessemer Venture Partners, Spark Capital和Softbank Capital NY。
News Crop收购Making Fun——据All Things Digital报导，上周媒体公司News Crop收购了一家小型社交游戏公司Making Fun。此后，这家成立一年新兴公司News Crop将开始面向Facebook, MySpace, iPhone, and Android等平台开发社交游戏。
[谣传]BOKU公司考虑出售——据TechCrunch报导，手机支付公司BOKU可能成为Apple或谷歌公司的下一个收购目标。报导称，BOKU公司的总裁兼CEO Mark Britto及该公司的合作创办者Ron Hirson都已经与谷歌工程总监Michael Morrissey等高层管理人员会面过。
虚拟商品比广告更重要——在最近举行的London Games Conference上，EA资深执行官们指出在游戏《战地：英雄》中广告收入远比虚拟商品销售收入来得低。虚拟商品的广告收入是外部品牌广告的300倍。另外，Playfish欧洲工作的John Earner指出，Playfish两年内虚拟商品收入将占公司总收入的20%。
Electronic Arts Reports Q2 Results — Electronic Arts has reported its fiscal numbers for the second quarter of the year. Non-GAAP revenues were around $884 million, a 23% decrease year-over-year, while digital revenues, which include mobile devices, Facebook and the web, rose 20 percent to $166 million. VentureBeat has more.
DeNA Reports Second Quarter Numbers — Tokyo-based social games company DeNA reported its second quarter results for the fiscal year with a total of $336.4 million in revenue, marking a 216% year-over-year increase. The company is also boasting of average revenue per user (ARPU) 15 times higher than Zynga and 30 times higher than Facebook, though it didn’t give exact numbers.
OMGPOP Raising More Funding — Social and casual games developer OMGPOP is considering a round of $10 million, says All Things Digital. The round is reportedly still being closed, but the investors could include Bessemer Venture Partners, Spark Capital, and Softbank Capital NY.
Making FunNews Corp Acquires Making Fun — Media company News Corp has acquired a small social company, Making Fun, this past week, again reported by All Things Digital. The year-old startup will be added the the company’s games unit and focus on making social titles for Facebook, MySpace, iPhone, and Android.
Vindicia Raises $20 million — In yet more financial news, online payments company Vindicia is also raising funds this week. VentureBeat notes that the the company has raised $20 million in a fifth round of funding.
[Rumor] BOKU Considering a Buyout — Mobile payments company BOKUcould become the latest acquisition target of either Apple or Google, according to TechCrunch, which reports that both BOKU president and CEO Mark Britto and co-founder Ron Hirson met with execs including Google director of engineering Michael Morrissey (who oversees parts of Google Mobile Services for the Android).
Happy FarmChinese Government Policing Social Games — The Chinese state has taken under-the-table action against social games ranging from publishing propaganda about specific titles to creating unfavorable terminology, according to a post from TechCrunch. Although China doesn’t appear to be readying out outright ban, it is also “harmonizing” games to remove even the most remotely violent or anti-social concepts.
Virtual Goods More Important Than Ads — EA senior executives found that advertising was far inferior to virtual goods marketing in Battlefield Heroes, according to the London Games Conference covered by GameSpot. Replacing ads for outside brands with ads for virtual goods produced 300 times more revenue. Additionally, John Earner of Playfish’s European studios suggested that within two years, 20 percent of the company’s revenue would come through virtual goods.
Zynga Becomes a Top Target for Internet Scammers — Internet navigation and security service OpenDNS released new statistics from PhishTank.com this week. Among all targets found, Zynga was marked as the number 6 most targeted brand by Internet scammers. （Source：Inside Social Games）
上一篇:Inside Social Games：本周社交游戏领域新闻综述