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每日观察:关注Niantic Labs独立与Bolt Creative新游戏8.17

发布时间:2015-08-17 09:43:11 Tags:,

1,据venturebeat的消息称在ChinaJoy有场关于中国游戏进军欧洲为什么困难重重的探讨,诸如已经相对定势格局化的主宰者(包括Supercell、King或者Machine Zone),或者更为重要的本地化市场以及更高的游戏品质要求。

chinajoy-china to euro(from

chinajoy-china to euro(from

2,据games industry的消息称King尽管财报超过市场预期,但Candy Crush Sagaz的周期问题也带来了用户层面的下滑,比如日活跃用户下滑到1.42亿,而月活跃用户则下滑到5.01亿。

3,据pocket gamer的消息称孵化于Google内部基于地理位置分享设定的手游工作室Niantic Labs将独立发展。

Niantic Labs旗下运营有超级游戏Ingress。

Ingress(from allthingsd)

Ingress(from allthingsd)

4,据game zebo的消息称Bolt Creative将推出一款基于Pocket God的回合策略游戏Pocket God vs Desert Ashes。

App Store上架时间是8月20日。(本文由游戏邦编译,转载请注明来源,或咨询微信zhengjintiao)



1, Lots of Chinese game companies are flooding out of China into the West. Patrick Streppel, chief executive of consulting live operations firm IME helps make that happen. But he sees a ton of problems that can trip up the Chinese publishers that try to do it themselves and do it too fast.

The mobile gaming market has become tough, since it is dominated by long-term hits such as Supercell’s Clash of Clans, King’s Candy Crush Saga, and Machine Zone’s Game of War: Fire Age.

“Too many Chinese game developers spend money on marketing, not quality,” said Cai Cai, founder of Pine Capital, as she introduced Streppel for a talk at the ChinaJoy game trade show in Shanghai.

“I agree about the importance of the quality of games, the toughness of the market now, and the carefulness of investors and companies overall,” Streppel said. “I don’t think it is possible to just publish globally from one place, like Korea, China, or the U.S.”

“To go global, you have to be local because of the state of the competition,” said Streppel, former head of Gamigo.

Hamburg, Germany-based IME partners with game publishers in regions such as Western and Eastern Europe. Started two years ago, IME acts as a co-publisher, content agency, and consulting company for global free-to-play games. The company is a business-to-business operator, so it doesn’t put its own brand on games.(

2,Candy Crush Saga no longer makes up the bulk of King’s revenues, but the mobile developer’s fortunes are still heavily dependent on its breakout hit. That much was clear as the company reported its second quarter earnings today, showing bookings, revenues, and profits all down significantly quarter-over-quarter and year-over-year.

For the three months ended June 30, the company reported revenues down 18 percent year-over-year to $490 million, with profits down 28 percent to $165 million. On a non-GAAP basis, gross bookings were down 13 percent to $529 million.

King blamed the bookings and revenue downturn primarily on Candy Crush Saga, which is seeing performance sag “as it continues to mature.” The company also acknowledged that it launched fewer franchise games in the first half of the year, even though those seem to be best suited to offsetting declines from the maturation process of its existing titles.

King CEO Riccardo Zacconi put a positive spin on the numbers, noting, “Our second quarter 2015 gross bookings exceeded the high end of our guidance range and for the third consecutive quarter, Candy Crush Saga, Candy Crush Soda Saga and Farm Heroes Saga ranked within the top 10 grossing games in the Apple App Store and Google Play Store in the US. These results reflect our execution on delivering new content and features in our franchise games and demonstrate the continued benefits from operating global mobile game franchises and the strength of their brands.”

Candy Crush Saga’s downturn also led to the company seeing decreases in its active users from the first quarter. Monthly active users were down 9 percent quarter-over-quarter to 501 million, while daily active users were down 10 percent to 142 million.

“The sequential decreases in MAUs and DAUs were due to a decrease in game activity, primarily in Candy Crush Saga, as well as in most of our other games,” the company reported. “The decrease was reflected on both mobile and web with web declining at a faster rate, which we believe is due to a continuing decline in overall Facebook desktop users.”(

3,As part of Google’s Alphabet restructuring, inhouse location-based mobile game studio Niantic Labs has become an independent company.

Niantic Labs, which is headed by Google Earth creator John Hanke, runs the only at-scale successful mobile location-based game Ingress.

However, given that the assumption is the only reason Ingress has been successful is that Niantic has been funded by Google, operations for the developer maybe getting tighter in future.

Glass half full

Yet, Ingress has demonstrated certain scale with 12 million downloads across Android and iOS.

More significantly, it’s seen over 250,000 people meet up in real-world events, and highlighted the commercial potential of location-based games.

A recent campaign with insurance giant AXA resulted in 600,000 players visiting AXA offices in order to collect in-game items.

Also, at Develop:Brighton 2015, product marketing manager Anne Beuttenmüller talked up company’s potential in terms of making its location-based services platform open for other game developers to use. (

4,Surprises are delightful sometimes. Pocket God, for instance, is a franchise that we don’t hear nearly enough from anymore. So when we do? SURPRISE!

And today, developer Bolt Creative’s surprise was a biggie. Not only have they announced a new entry in the series for next week, but that entry is being handled by an outside developer — and it’s not some “who’s that guy?” situation.

If you’re a fan of turn-based strategy and/or Pocket God’s pygmies, you’ll want to have this on your watch list for next week. Pocket God vs Desert Ashes hits the App Store on August 20th, with an Android version to follow in the coming weeks.(