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每日观察:关注Shenmue 3众筹和Fiksu用户获取成本报告6.23

发布时间:2015-06-23 10:01:16 Tags:,,

1,据venturebeat的消息称EA Mobile副总裁Bill Mooney称高品质、让人称道的玩法和品牌是移动游戏成功的保障,他们旗下成功的产品诸如The Simpsons: Tapped Out和SimCity BuildIt。

The Simpsons: Tapped Out(from

The Simpsons: Tapped Out(from

2,据gameindustry的消息称Yu Suzuki认为 Shenmue 3筹资到500万美元就能够实现他们想做的事情,而到1000万美元他们就能够搞出一个更开放的世界来。

Shenmue 3 在不到12个小时就筹集到了200万美元。

Shenmue 3(from

Shenmue 3(from

3,据gamesindustry引述Fiksu的消息称Android CPI最近狂飙72%达到了1.82美元,而iOS还仅维持在1.32美元。

如果从年度效果看,Android 成本上升了31%,而 iOS则下滑了25%。



4,据venturebeat的消息称YouTube Gaming在12小时内吸引到了800万的视频观看用户。而这个行业的领导者Twitch月度活跃用户则在1亿以上。(本文由游戏邦编译,转载请注明来源,或咨询微信zhengjintiao)

youtube gaming(from

youtube gaming(from

1,Bill Mooney is the senior vice president and general manager at EA Mobile, and reports directly to Electronic Arts’ chief executive Andrew Wilson. That tells you how important mobile gaming has become to the video game giant.

EA has had some breakout hits like The Simpsons: Tapped Out, a free-to-play mobile game that continues to grow its business after three years on the market. It has also had luck with the launch of SimCity BuildIt. But EA has a long way to go to catch up to mobile gaming leaders such as Supercell’s Clash of Clans.

If a path exists to get there, Mooney believes that it’s through brands. And not just any brand. He believes that working closely with a holder of original content — as EA does with Gracie on The Simpsons: Tapped Out game — is the answer. Quality, good gameplay, and branding are all key.

I interviewed Mooney onstage at the recent Mobile Gaming USA conference in San Francisco. Here’s an edited transcript of our talk.

GamesBeat: Bill, why don’t you tell us about some of the games you’ve worked on?

Bill Mooney: Probably the most interesting is The Simpsons: Tapped Out. That’s a game we’ve had for a number of years. I would argue that it’s one of the most successful integrations on mobile of existing branded IP into a live service. There are a number of games that pop, but we’ve had years of sustaining. I came to it five months ago. In learning how the team has worked, I think it’s the best example.

Some other things we’ve done in my group—I don’t know which are announced yet, but there’s Heroes of Dragon Age and some other upcoming stuff that will be announced very soon.

GamesBeat: Why don’t we jump into the pros and cons of IP licenses for mobile games? You just heard Andrew talk about how original IP was the way to go.

Mooney: It’s a plus and a minus. On balance, what I would say is that the value of branded IP—we’re at a point in the market where it’s relatively choked. Acquisition is a huge challenge. I do think table stakes is making a strong game. I think that’s an even higher bar when using other people’s IP or co-developing. With Simpsons, we literally co-developed with them. We have the real writers. The head writer of the show is essentially our game showrunner on their side.

Why it’s worth doing that is because you capture an audience that loves something. In a place with a million and a half apps, tapping into that – especially a long-running, beloved, powerful IP – gives you access to an audience that would be very difficult to get to otherwise. We can capture casual as well as core, too.(

2,Yu Suzuki is aiming to double the Kickstarter funding record for video games with Shenmue 3. If he doesn’t, the final product may fall short of its potential.

In a Reddit AMA, the legendary game designer indicated that $5 million would be enough to make, “one of the things I really want to do with Shenmue 3… become a reality.” However, only at $10 million will the game be able to, “truly have the features of an open world.”

At present, the most funded video game in the history of Kickstarter is Bloodstained: Ritual of the Night, which is being developed by Koji Igarashi, best known for his work on the Castlevania series. Bloodstained only claimed that record recently, but Shenmue 3 is certainly well on its way to tearing up the record books again. At the time of writing, it had raised just over $3.5 million with 25 days remaining.

While fans have been asking for Shenmue 3 for the best part of 14 years, the game’s strong start was partly down to an appearance at Sony’s E3 press conference. Featuring an independent project at such an event seemed odd at the time, but Sony later confirmed that, if Shenmue reached its funding target, it would assist the game’s development.

“Sony and PlayStation is definitely a partner in this game,” said Gio Corsi, Sony’s director of Third-Party Production. “And it’s going be run through Third-Party Production. We’re going to help Ys Net [Suzuki's studio] get the game done. We’re going to be partners on it the whole way.”

Ultimately, Shenmue 3 hit its $2 million target in less than 12 hours. At present, it has stretch goals up to $5 million.(source:gamesindusrty

3,The cost per install for a game on Android has shot above that of iOS once more after a brief period of Apple’s platforms proving to be the more expensive. The latest CPI data from Fiksu now puts the average cost on Android at $1.82 per user – whilst iOS sits at $1.32.

“There’s definitely opportunity to reach a continually growing user base on Android, but it’s going to come at a cost,” says Fiksu’s Glen Kiladis. “Android games costs for the month of May were nearly 40 per cent higher than iOS costs, a trend that can also be observed on a broader scale outside of just games. In fact, Android costs were up 72 per cent since March, while iOS costs were relatively flat compared to just 2 months prior.”

“As we’ve mentioned before, these indexes include both incent and non-incent spending. As a result, iOS games costs are oftentimes lower than Android games costs as a result of increased spending on iOS on lower-cost incentivized networks. Nonetheless, this is the highest Android games costs have been during the past year.

“When looking at year over year trends, Android costs were up 31% while iOS costs were down 25%. In May of 2014, costs on both platforms were hovering around the $1.50 mark.

“These higher costs on Android are not unexpected. In our broader Fiksu Indexes, we’ve observed a pattern of increasing costs across the board. However, as advertisers consistently employ higher-value targeting and more precise audience segmentation data, we expect that loyalty rates will also go up.”(

4,Google formally announced its gaming-focused streaming video platform just ahead of last week’s Electronic Entertainment Expo, and kicked it off with a live show dedicated to the event on June 15. It has released some impressive viewer statistics from the debut this week, highlighting 8 million views of the YouTube Gaming live stream in just 12 hours on Monday. The success of this event will help YouTube build its presence in gaming as it attempts to go up against leading streaming game video platform Twitch, which sees 100 million monthly active users. Amazon paid $1 billion for Twitch late last year.

E3 draws thousands of press, and tens of thousands of industry attendees, but it’s still a closed show for most fans. Streaming video is an opportunity for YouTube, Twitch, and other video platforms to bring the show to millions of viewers at home.

In an effort to bolster its gaming reach, YouTube tapped game news personality Geoff Keighley to host the live event. The stream included the press conferences of major game publishers, including Microsoft and Sony, and offered exclusive interviews with creators, media, and gaming personalities.

YouTube says that its YouTube Live at E3 2015 broadcast was one of its largest live streams in company history. Total viewership for the day equates to over two million hours watched. The company also counted over 500,000 user comments during the event.(