如果你想让社交游戏增加营收，可以考虑在游戏中植入另一款迷你型游戏，这就是社交游戏公司RockYou的做法，它将BringIt工作室所开发的迷你比赛游戏《Zoo Blast》嵌入了自己的《Zoo World》这款Facebook游戏中。

Zoo Blast

BringIt是一家位于旧金山，专门开发比赛类游戏的初创企业，它与RockYou的这种合作方式可以帮助后者提高游戏的ARPU值以及用户留存率，用户无需退出《Zoo World》，就能过Bringlt平台与好友互动，赢取虚拟货币或者《Zoo World》的分值，还可以分享积分排行榜，发起任务挑战，进行游戏比赛等。对《Zoo World》而言，Bringlt的迷你游戏《Zoo Blast》可让登陆用户平均多逗留6分31秒以上，该迷你游戏的皮肤与RockYou社交游戏的整体风格一致，不会徒显突兀。

点击进入Bringlt迷你游戏的用户eCPM（有效每千次展示费用）超过120美元，也就是说，通过《Zoo World》玩该迷你游戏的每1000名用户就可以为RockYou创造120美元营收，要知道，一些赞助广告的eCPM才100美元左右。

另外，Bringlt还帮助提高玩家的游戏虚拟商品交易效率，通过更快速下沉或消除虚拟货币，促进玩家高效消费。Bringlt公司董事长伍迪·莱文（Woody Levin）表示，这种方法可以在无形中鼓励玩家多花钱购买虚拟货币。

Zoo Blast 2

据他所称，每天都有6%的用户重返《Zoo Blast》，55%的用户已经玩过这款迷你游戏，并表示Bringlt迷你游戏与某款社交游戏绑定的操作，非常快捷，仅需数小时而已。

该公司已经和一些顶级社交游戏发行商签约合作，并将在下一季度推出更多此类服务，Bringlt的这种迷你嵌入型游戏还将在RockYou的其他社交游戏中露面。

据悉，Bringlt在新一轮募资中得到了Blumberg Capital、Seraph Group、Ergo Media公司的支持，目前已获得280万美元以上的资金。

该公司成立于2008年，现有8名员工，主要营收来源包括迷你游戏的虚拟货币交易和游戏营收分成，竞争对手包括Frosmo公司，但与Frosmo公司有所不同，Bringlt的比赛类游戏并不提供离线游戏奖励。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

BringIt raises $1.5M, helps RockYou generate revenue by putting a game inside a game

If you want to increase your revenue for a social game, you can put a game inside an existing game. That’s what BringIt, a tournament gaming startup, did for social game firm RockYou.

BringIt inserted its platform for tournament-style mini-games inside RockYou’s Zoo World game on Facebook. BringIt helped RockYou improve how much money it makes from each user and how long its users stay engaged with RockYou’s game. BringIt is also announcing it has raised $1.5 million in funding.

The BringIt platform lets users play their friends and bet the game’s virtual currency, or Zoo World Wildlife Points, without having to leave the game to do so. They can view leaderboards, issue challenges, and play in tournaments. For Zoo World, BringIt’s Zoo Blast mini-game gets users to stay an average of six minutes and 31 seconds more for each time they log into the game. The mini-game is skinned, meaning it has the same look as the rest of the RockYou game.

The eCPM is in excess of $120 for users who click-through into the BringIt mini-game. That is, BringIt generates $120 in revenue for RockYou for every 1,000 people who play its mini-game. That compares to eCPMs of around $100 or so for special ads known as offers.

BringIt is helping speed the rate at which players spend their money inside the virtual economy of the game, by sinking, or removing the currency from the game at a faster rate by getting players to spend their virtual money. That leads to users spending more real money on virtual currency, said Woody Levin, chief executive of BringIt in San Francisco.

Levin (pictured right) said 6 percent of users return to the Zoo Blast mini game every day, and 55 percent of users have played the game before.

Levin says it just takes a few hours to integrate BringIt into a social game.

The company has deals signed with a number of top-five social gaming publishers, Levin said, and will launch more of these deals in the coming quarter. RockYou is also expanding BringIt to its other games.

BringIt has raised its new round of money from Blumberg Capital, Seraph Group and Ergo Media. To date, the company has raised more than $2.8 million.

BringIt has eight employees and was founded in 2008. The company generates revenue based on fees related to the purchase of virtual currency from within its mini games as well as a revenue sharing deal. Rivals include Frosmo, but unlike Frosmo, BringIt does not offer offline prizes for its tournaments.（source:venturebeat）