作者：Jovan Johnson

手机游戏是现在炙手可热的领域，也是新游戏和新公司的完美探索领域。尽管每天都有许多新手机游戏公司兴趣，但并非所有公司都会花点时间写份商业计划。

传统观念认为，商业计划的唯一用途就是向潜在投资者或贷款人表明，你的确有一个追求的方向。但实际上，每个手机游戏公司都可以因商业计划而受益。以下是商业计划对于手机游戏公司的一些最易被忽视的益处：

business plan(from 1tu.com)

1.阐明你的优先权。你的开发者是否有点困惑为何你如此执拗于某个市场？你的营销团队是否无法理解为何你想让他们接触特定的游戏评论员？商业计划有助于让你的团队（即使你的团队只有你自己和开发者两个人）理解你的优先权是什么。它还有助于让团队了解自己的优先权，这样可以让你的工作更轻松。

2.让你更好地理解自己公司和项目的结构。如果你的开发者告诉要等他完成游戏某个阶段的开发工作时才能进行市场营销，这可能是因为他只有到那时候才有用于营销推广的截图素材，而你却想尽快推出市场营销措施。如果你有一份商业计划，你就可以看到自己公司相互联系的不同层面，以及你为何需要等到另一任务完成时才能采取相关行动。

3.可以避免你的控制狂倾向。缺乏商业计划也是手机游戏公司所有者成为控制狂的一大因素。如果没有一份周全的计划，你的团队可能就需要恒定的方向，并且不断提问题。而商业计划却可以列出每个人的职责所在，这样项目的相关人员就会知道自己的位置，这可以让你分配任务时更轻松，也有利于你授权，避免事必躬亲的烦恼。

4.让你更好地理解自己的目标。你有自己的游戏创意与拥有真正的商业目标这是两个相互联系但并不相同的概念。你可能会因为某个游戏创意而欣喜若狂，但只有清晰的商业计划才能让你完成游戏并令其获得成功。你在商业计划中所列出的下载量，玩家数量，或者利润水平等要素，有利于你明确“成功”的定义。

5.明确截止日期和项目进程。截止日期和项目进程是推动项目前进的关键。如果没有截止日期，你和团队对项目就不会有一个真正的时间概念和责任感。 这是一种放任主义式的方法，它不会让你获得什么成果。敲定明确的截止日期并确保它们与重要的项目进程相对应，才是保持团队士气和持续进步的正道。

6.更容易管理团队。没有人想成为“那个总爱喋喋不休让他们做这做那的经理”。商业计划可以通过定期汇报进程，要求团队成员进行自我管理，并且有利于成员脱轨时及时更正错误，让管理者的工作更轻松。

7.避开脱离正轨的变化或转向。弹性而包括意外方案的商业计划可以让你更轻松地面对不可回避的变化，以及在手机游戏开发过程中可能出现的灾难。与其坐等意外发生，不如用商业计划让你做好事先规划，并创造让你重回正轨的应对方案。

制定商业计划是一个有时候并不为手机游戏公司所重视的必要之举。最好确保你的公司已经拥有商业计划，这样才能有条不紊地展开工作。（本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao）

How a Business Plan Can Help Your Mobile Game Business

by Jovan Johnson

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.

The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

Mobile gaming is hot right now and as the most accessible vertical within gaming, it is the perfect venue for new games and for new game companies. Though there are many new mobile game businesses springing up, not all of them actually take the time to write a business plan.

Traditional wisdom dictates that a business plan’s only purpose is to show potential investors or lenders that you do have a direction you intend to follow. However, the truth is that every mobile game business can benefit from a business plan. Here are some of the most overlooked ways a business plan can help your mobile game business:

Clarifies your priorities. Does your developer seem a little confused as to why you are so possessive of one area of the game? Does your marketing team fail to understand why you want them to reach out to certain game reviewers? A business plan can help your team (even if that team consists just of you and your developer) understand why your priorities are your priorities. It can also make those things their priorities, which makes your life easier.

You’ll better understand the structure of your own business and the project. If your developer tells you not to move ahead with marketing until he has finished mapping out one point of the game, it might be because that is when he will have screenshots for you to use as promotional materials. You, however, want to get moving with the marketing as soon as possible. When you have a business plan in place, you’ll see how different aspects of your business are interrelated and why you can’t do one thing until another is completed.

You can be less of a control freak. One of the biggest contributors to a mobile game business owner’s control freak tendencies is not having a business plan. Without a comprehensive plan, your team may need constant direction and ask questions that they would not otherwise. A plan lays out who is responsible for what and when, so every contributor to the project will knows his or her place, which makes delegating much easier and allows you to step back and refrain from micromanaging.

You will have a better idea of what you are trying to achieve. Being excited about your game idea and actually having a business goal are two connected, but different things. You can be the most excited a person has ever been about an idea, but only a clear business plan can actually allow you to finish the game and have it become successful. It will also help you identify what qualifies as “success,” as you will have a number of downloads, players, or a level of profits that you will want to have achieved outlined in your plan.

You will have deadlines and milestones. Both deadlines and milestones are integral to pushing a project forward. With no deadlines, neither you nor your team will have any real time-based accountability for the project. It’s a very laissez-faire approach to your business and one that is sure to get you nowhere. Defining very clear deadlines and making sure they align with significant milestones is the only way to keep your momentum and continue to progress.

Managing your team will be easier. No one wants to be “that manager,” the one who is constantly nagging the team and telling them what they should and should not do. A business plan that requires team members to manage themselves, by reporting progress on a regular basis and in writing, as well as helping you find ways to correct the course when you get off track, makes your job as a manager much easier.

Prevents changes or diversions from derailing your business. A business plan that is elastic and which includes contingency plans allows you to prepare for the inevitable changes and catastrophes that will come during the mobile game’s development. Instead of just waiting for things to happen and dealing with them as they do, a business plan forces you to plan for every eventuality and create solutions that will help keep you on track.

A business plan is a necessary and yet, sometimes undervalued part of any mobile game business. Make sure your business has one in place and you will have the solid foundation you need.(source：gamasutra）