对于zynga来讲，本周真的是很繁忙的一周。首先是他们搞定了最让她们头疼的facebook事件，延续了五年的约期，可以没有平台顾虑地继续研发他们的游戏；其他他们收购了一家中国的社交游戏公司XPD，开设北京办公室，开始进一步开发他们的亚洲市场。

7-11便利店

今天，zynga正式对外宣布，他们将携手美国零售巨头7-11的7000多家店铺做品牌营销，目的是推广他们旗下的诸如farmville、mafia wars等多款游戏。这些品牌体现诸如斯乐冰的外包装等等。要知道，在美国基本上有10%的美国人在玩zynga的farmville游戏。

zynga

该品牌展示推广将从6月1日开始，并持续6周的时间。zynga认为这将有助于他们旗下品牌在非在线领域获得更大的关注。

Zynga has had a busy week. The social gaming giant struck a five-year partnership with Facebook, acquired  Chinese social gaming company XPD Media and opened an office in Beijing. And today, Zynga is announcing its first retail and product partnership in the company’s history. 7-Eleven has partnered with Zynga to offer FarmVille, Mafia Wars-and YoVille-branded items on many of the convenience store’s products, including on Slurpee and Big Gulp cups in its 7,000 stores. The partnership represents a “multi-million advertising deal” for Zynga.

In total there will be more than 20 branded items in store, ranging from cups, bottles water, a signature ice cream and more. Consumers will be able to connect back to the social games by using their product redemption codes for limited edition 7-Eleven goods within FarmVille, Mafia Wars and YoVille. This revenue share deal stemmed from the recent launch of Zynga gift cards in 7-11 stores. The campaign will begin on June 1 and will last for six-weeks.

Zynga says this partnerships represents a way for Zynga to bring its brand to the masses offline. And the company released a new stat showing that 10% of the US is playing FarmVille and 80% of its players are engaging every day with either FarmVille, Mafia Wars, and YoVille.

While Zynga is still tied to Facebook for now, the gaming company has made it abundantly clear that it still plans to maintain its independence as a business, through its Zynga Live project and other avenues. This branding and promotional partnership should certainly help to make its brand more of a household name.