总部位于日本东京的手机社交游戏公司DeNA刚刚公布了其2010年第二季度财务报表，该公司今年第二季度总收入为3亿3640万美元，比去年同期增长216%。发布会上，DeNA还明确指出其第二季度的每用户平均收入超越了Facebook和劲敌社交游戏公司Zynga。

DeNA表示其正在朝着2010年12亿5000千万美元的总收入目标前进，因此该公司的每用户平均收入必须是Facebook的30倍，Zynga的15倍。据业内人士估计拥有近5亿用户的Facebook网站2010年的总收入大约为10亿美元。那么，Facebook的每用户平均收入就是2美元。鉴于目前DeNA旗下所有社交游戏总计大约有2100万用户，因此DeNA的每用户平均收入大约要60美元。

DeNA

DeNA公司现在之所敢与Facebook和Zynga一较高下主要因为其近年来收购了一系列美国手机和社交游戏开发公司，大力拓展了美国市场。就在最近DeNA收购了一家顶级iPhone游戏开发公司ngmoco。目前，DeNA公司的主要收入来自于社交游戏虚拟商品销售。

DeNA认为自己的成功主要由于将社交网络与游戏相融合为一体。Facebook是一个独立的社交网站，Zynga是一个专门的游戏网站。但DeNa则融合了社交网站和游戏两个方面。

另外，DeNA的社交网站与Facebook不同，其网站的社交图谱是虚构的。这也就意味着用户在DeNA社交网站中无需以真实身份示人，这也就避免了用户对社交网站个人隐私保护问题的担忧。

目前DeNA公司仍计划进行各种国际性收购，他们将利用ngmoco扩大其美国市场的占有率。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

DeNA, a mobile social games company headquartered in Tokyo and a Name You Need to Know in 2011, just announced its fiscal year second-quarter results, saying it hit $336.4 million in revenue, a 216% increase from last year during the same period. In a press release, the company also explicitly called out Facebook and rival social games company Zynga, saying it is doing better in average revenue per user.

The company says its revenue is on track to surpass its projected $1.25 billion in revenue in 2010. It says that based on this, its average revenue per user is 30 times as much as Facebook’s and 15 times as much as Zynga’s. Estimates place Facebook as making around $1 billion this year, and it has more than 500 million users. That means Facebook’s average revenue is around $2 per user. So DeNA is claiming roughly $60 average revenue per user, and given that, its user base across all its social games must be around 21 million.

The company is calling out Facebook and Zynga because it is aggressively expanding its presence in the U.S. through a series of big acquisitions in American mobile and social game developers. Most recently, the company purchased one of the top iPhone game developers, ngmoco. Much of DeNA’s revenue is coming from sales of virtual goods in social games, it said.

DeNA said that its success comes from combining social networking with gaming. “While Facebook is solely a social networking site and Zynga is exclusively a gaming site, DeNA combines aspects of social networking and gaming.”

It also says its social graph is virtual, unlike Facebook’s, meaning that users are not tied to their real identity on DeNA’s social network, and that this is an advantage because your real-life friends don’t necessarily like the same games as you do. There’s some sense in that, given the troubles Facebook has had deciding how to handle its user base’s polarized attitudes towards social games.

Expect the company to continue making purchases or investments in the near future as it doesn’t plan to stop expanding internationally. In the U.S., it will use ngmoco to increase its presence. （Source：Forbes）