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每日观察:关注任天堂与DeNA结盟介入手游3.18

发布时间:2015-03-18 11:42:18 Tags:,

1,据pocketgamer的消息称任天堂与DeNA结盟介入手游领域。

这个消息也是昨天几乎刷屏的重磅新闻,业界和用户翘首以盼的任天堂手游版终于来了。

nintendo 3ds(from pocketgamer.biz)

nintendo 3ds(from pocketgamer.biz)

相应地,股票市场也做出了积极的回应,短期内出现了暴涨(从14.29上涨到18.22,增长27%)。

(备注:venturebeat在做任天堂介入手游的新闻时,用了一个超级标题:这是行业的一次地震)

2,据gamasutra的消息称Chillingo在上海成立发行工作室Chillingo China。

因为更多有资源、经验和人脉的从业人员都倾向于筹建发行渠道(并且越来越多)+累积到足量用户资源的游戏公司(也包括非游戏的应用公司)都自然转型介入发行+海外强力发 行商在中国成立分部,中国纯研发商将在产品出路上有更多的选择性。

ea chillingo(from gamerboom.com)

ea chillingo(from gamerboom.com)

3,据gamesindustry的消息称任天堂和DeNA的合作商讨起始于2010年,这就意味着在任天堂因为不介入手游而遭受不断口诛笔伐的这些年,任天堂实质上都有介入手游的盘算。

Nintendo and DeNA(from gamesindustry.biz)

Nintendo and DeNA(from gamesindustry.biz)

4,据gamezebo的消息称Five Nights at Freddy系列游戏开发者Scott Cawthon向St Jude’s Children’s Research Hospital捐赠25万美元。(本文由游戏邦编译,转载请注明来 源,或咨询微信zhengjintiao)

Five Nights at Freddy(from gamezebo.com)

Five Nights at Freddy(from gamezebo.com)

1,Nintendo has long been considering mobile games.

Back in the early 2000s, it discussed a deal with Nokia that would have resulted in a Nintendo phone.

Similarly, Nintendo CEO Satoru Iwata was an early adopter of the iPhone.

Yet, while the company was still riding a high thanks to the success of its Wii and DS hardware, it wasn’t clear that a move into the then nascent mobile games market would make much sense.

In that regard, it’s the recent failure of the Wii U and relative failure of 3DS combined with the billion-dollar revenues generated by games such as GungHo Online’s Puzzle & Dragons that’s resulted in constant pressure on Iwata, especially from Nintendo shareholders, to seriously considered “going mobile”.

It’s a move that in public at least he’s been steadfast in rejecting, until now…(source:pocketgamer.biz

2,Electronic Arts’ mobile publishing arm Chillingo is making a big push into China by opening a new studio, Chillingo China, within EA’s established Shanghai office.

China’s mobile game market is booming, and it’s interesting to note that Chillingo China seeks to cut deals with independent mobile game makers to both publish their games across the various Chinese mobile app stores and localize them for a global audience.

“China represents a tremendous growth opportunity, both for Chillingo and for developers,” stated Chillingo China chief Mike Chen in a press release confirming the studio launch.

The studio has already struck a deal with Tianjin-based developer Happy Fish Games to publish its upcoming mobile game, and Chen stated that China’s rapidly-expanding mobile games market represents “a golden opportunity that Chillingo would love to seize.”(source:gamasutra.com

3,While some of you may think that Nintendo’s move into mobile today was a sudden reaction to the realities of its business and the marketplace, an interview with DeNA West CEO Shintaro Asako has revealed that Nintendo’s been pondering its course of action in mobile gaming for quite some time. In fact, the two companies have been having a dialogue since 2010.

“Internally, we had a lot of strategic meetings. The one big solution was always that there’s a giant IP holder in the market that hasn’t stepped into the smartphone environment. Really, the reason they were convinced that they wanted to work with us was that we were so determined to work with them that we have really been talking to them since 2010,” Asako told GamesBeat. “Yes, we were talking to them for a long, long time. Finally, Nintendo became ready to do this. And we were ready the whole time.”

“Our approach was more about looking at their strengths, and then looking at our strengths, and when we get together we can do something bigger,” he continued. “Our initial discussions were around memberships and backend systems. Through this discussion we said that if we build this backend, we should obviously work on a game. And if we’re making a game, we should use Nintendo IPs.”

Indeed, leveraging Nintendo’s catalog of hugely popular IP is a great advantage, and it’s one that Asako believes will enable DeNA to finally become a global leader in the mobile games market. DeNA is number eight in Japan’s mobile ecosystem but it’s not in the top 10 worldwide. With Nintendo on board, however, there’s a good chance DeNA’s fortunes will change. And part of the reason is that DeNA approaches the market very differently from big competitors like
Supercell, Asako said.(source:gamesindustry.biz

4,Game streamer Dawko got a surprise over the weekend when a very special guest showed up during his “Five Nights for St Jude” charity stream.

Scott Cawthon, the creator of the Five Nights at Freddy‘s games, popped in and dropped a cool $250,000 donation. By the end of the stream, Dawko had raised $256,499 out of a hoped $15,000 for St Jude’s Children’s Research Hospital.

St Jude’s Children’s Research Hospital is a cancer research and treatment facility in Tennessee that treats its young patients at no cost. Parents aren’t even charged for lodging or meals. The hospital also aims to eradicate child deaths caused by cancer. Needless to say, it’s a good cause to donate towards. (source:gamezebo.com


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