今年的London Games Conference（伦敦游戏会议）以社交游戏公司Zynga的惊人发展速度为题揭开了帷幕。

国际社交公司Bigpoint的首席执行官Heiko Hubertz对满堂的与会人士指出，美国社交游戏公司Zynga的规模大于欧洲五大企业联合。哪怕Gameforge, Jagex, Playfish, Unity和Bigpoint联合起来，也无法与Zynga的现有市值相比拟。Hubertz的一番分析启迪了在场的许多社交游戏公司。

Bigpoint-Heiko Hubertz

Hubertz指出Zynga公司的主要优势在于其立足于美国市场。美国总计有2亿6000万网络用户，尽管整个欧洲地区的网络用户合计也有4亿2500万，但美国市场使用统一的语言，统一的货币，地区发展之间的阻碍较小。因此Hubertz提出，“如果想进入社交游戏行业，必须立足于美国市场。”

最近，Zynga公司被评估市值近50亿美元，这一估值超过了老牌游戏公司EA。Hubertz的公司Bigpoint目前也在逐渐发展中，每个月以新增50名员工的速度为近1亿5000万用户提供服务。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

This year’s London Games Conference opened with a startling signal of how fast social game firm Zynga is growing.

Heiko Hubertz, the CEO of international social firm Bigpoint, told a packed room of attendees that Zynga is a bigger company than the sum of five leading European equivalents.

Gameforge, Jagex, Playfish, Unity and Bigpoint are – combined – still not big enough to measure up to Zynga by its valuation, says Hubertz

Hubertz’s analysis came in an enlightening, information-packed speaker session where he demystified many assumptions and theories surrounding social and online game companies.

He said Zynga’s key advantage was its focus on America, which has some 260 million internet users. Though that’s half the 425 million net users across Europe, the USA is crucially a market with one predominant language, one currency, and low barriers to entry.

“If you’re going to start a social game business, make it sure it’s in America,” he said.

Zynga was recently independently valued at $5 billion – making it, in theory, a more lucrative company than EA.

Hubertz’s own firm Bigpoint is still growing, he added. The firm is aggressively expanding with around fifty new hires each month, serving over 150 million users. （Source：Mcvuk）