日前，移动广告公司Millennial Media发布了一份名为《2010年手机应用行业概况》（State of the Apps Industry 2010）的调查报告，表明发行商对应用行业的发展前景普遍乐观，90%的受访者认为自己的营收在2011年还将继续增长，他们的业务发展占尽天时地利。

报告显示，31%发行商认为他们在2011年的应用营收增长将达100%，甚至可能更多；17%受访者认为至少增长50%，仅10%的人不那么乐观，认为营收不会增长。

publisher's expected increase in apps revenue

据悉，多个移动平台的崛起是这些开发商的主要信心来源。

2010年最受欢迎的平台是苹果iPhone，30%发行商向其投放了应用；其次是Android，支持该平台的发行商占23%；第三名是iPad，支持比率为21%，另外还有许多发行商考虑明年向更多平台扩展业务。

mobile app platforms in 2010

2011年发行商最看好的平台是Android，29%受访者计划向其投放产品。

仅次于Android，20%发行商对微软Windows Phone 7寄予厚望，iPad的情况与WP7一样，支持者同样达20%。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

new app platforms in 2011

Survey: 48% of developers expect 50% increase in sales in 2011

Even the briefest of glances at a new survey of developers, publishers and advertisers conducted by Millennial Media highlights one thing: the stark amount of optimism flooding the industry.

Millennial’s study was designed to take a snapshot of the state of the apps industry as it stands, looking at both publisher support and confidence.

With 90 percent of publishers questioned expecting their revenues to rise over the course of 2011, it’s clear most believe they’re in the right place at the right time.

Revenue riot

Indeed, 31 percent of publishers think their app revenue will rise by 100 percent or more in 2011, with a further 17 percent expecting at least a 50 percent increase.

Only 10 percent think their revenues will remain flat.

New pastures

It is the range of platforms now on offer that gives studios such confidence.

While both iPhone and Android naturally account for the majority of publisher support in 2010 – 30 percent having worked on iPhone this year, with Android taking second spot on 23 percent and iPad third on 21 percent, many publishers are considering branching out in 2011.

Android appears to be the platform attracting the most amount of fresh support from publishers in the coming year, with 29 percent planning to work on apps for Google’s OS in 2011.

However, there are also encouraging signs for Microsoft’s renewed smartphone attack. Holding joint second spot, 20 percent of publishers plan to support Windows Phone 7 in 2011 – the same number that are set to develop on iPad.（source:pocketgamer）