每日观察：Animoca Brands上市和Greg Essig加入Funplus1.25
此次上市本质上是一次借壳上市，对象为上市公司Black Fire Minerals。
Greg Essig有三年时间在App Store主管游戏方面的内容。
3，据venturebeat的消息称得益于PlayStation 4和Xbox One的强劲表现，相关游戏发行商诸如Electronic Arts、Take-Two的股价都达到了52周以来的新高度。
4，据gamasutra的消息称Bohemia Interactive对外发布新闻表示旗下恐怖游戏DayZ 13个月销量300万套。
5，据venturebeat的消息称ZeptoLab在休闲游戏领域取得了巨大的成功，旗下Cut the Rope下载量超过6亿次。
而现在他们将目光瞄准了全新的Hardcore领域，推出新游戏King of Thieves。（本文由游戏邦编译，转载请注明来源，或咨询微信zhengjintiao）
1，Animoca Brands, the maker of mobile games such as one based on the Garfield cartoons, has gone public on the Australian Securities Exchange (ASX). The company raised $2.4 million from the transaction.
The deal was supposed to happen a couple of weeks ago, but the filing took longer than expected. The transaction shows that brands are becoming more popular in mobile titles, but it also shows that it isn’t easy to raise money for mobile-game companies. Animoca Brands had to go public through an unusual transaction, rather than simply raise money from private venture capitalists.
The deal is a reverse merger, as Hong Kong-based Animoca Brands took over the listing for Black Fire Minerals and changed its stock symbol to AB1. Under such deals, Black Fire Minerals, a listed company under the symbol BFE, takes over the assets of Animoca Brands and then changes its name and symbol. Trading has now begun on the Australian market.
Animoca Brands is a spin-off of Animoca (Appionics Holdings Ltd.). Both companies make mobile games, but Animoca Brands specializes in offerings for iOS and Google Play based on brand names that have been popularized in other media like television or comics.（source：venturebeat.com ）
2，Social gaming studio FunPlus has signed up former Apple exec Greg Essig as head of business development, effective immediately.
“I am excited to join this dynamic gaming company breaking the mold of the traditional social mobile publisher,” he said.
“FunPlus combines local market expertise, creativity and best-in-class production to secure global adoption. We are poised to be one of the biggest players in the gaming industry and I look forward to being a part of its continued worldwide growth and expansion.”
Essig spent three years at Apple managing the games section of the App Store and prior to that six years at Creative Artists Agency representing games clients.
“We are thrilled to have Greg join us as an important member of the FunPlus team. His experience and expertise of the global social mobile gaming industry is unparalleled and heavily underscored by a proven track record of success,” assed company founder and CEO Andy Zhong.
FunPlus currently boasts over 200 employees and has offices in San Francisco, Vancouver and Beijing. Its games include Royal Story, Happy Acres and Family Farm.（source：gamesindustry.biz ）
3，It’s a golden era for game publishers and their bottom lines, and it’s thanks to a monstrous start for the PlayStation 4 and Xbox One generation.
Madden maker Electronic Arts’s stock price surpassed $50 today for the first time since 2008. Yesterday, Grand Theft Auto V publisher Take-Two’s stock price hit an all-time high of $29.92. Even Activision, which had a rocky 2014 thanks to one underperforming game, is already starting to bounce back. Earnings for these companies are on the rise, and 2015 has even more potential. The console gaming business is worth nearly $50 billion worldwide, and EA, Take-Two, and Activision are three of the top companies best positioned to capture that cash.
EA is riding a wave that began back in 2013 when its previous chief executive officer, John Riccitiello, stepped down. That surge got a supercharge when the new consoles came out and started selling like mad. The number of new PS4s and Xbox Ones on the market is already approaching 30 million, and EA made sure that it was ready with a number of high-quality games to support gamers on those systems. Having a library of desirable games has paid dividends for EA, as
the people who own the newer consoles are desperate for software to justify their new purchases. That led to both Madden and FIFA ending 2014 as top-10 selling games at retail int he U.S.（source：venturebeat.com ）
4，Today Bohemia Interactive announced that the standalone version of DayZ has hit 3 million sales in Early Access, just over a year since the game first hit the market, in December 2013.
The game sold over a million copies in its first month on sale — and as former project lead Dean Hall (who’s since left the project and started his own studio) told Gamasutra, “1 million sales in a month in such a specific market, at Christmas, with no marketing… that’s got to be a ‘shots fired’ moment for game publishers.”
The game had sold over 2 million copies in four months.
The developer is currently working on a new engine and delivering content updates to DayZ’s players. （source：gamasutra.com ）
5，ZeptoLab has had spectacular success, getting 600 million downloads for its mobile games based on Cut the Rope, a physics-based game with the adorable Om Nom. And now the studio’s branching out to hardcore gamers with a new mobile game, King of Thieves.
Two years in the making, King of Thieves is for the midcore audience, or those who like hardcore games that are playable in short game sessions. It’s a big stretch for the Moscow-based ZeptoLab as it searches for new markets, but the company has to find another magical franchise that will keep its players coming back. Clearly, ZeptoLab has been busy creating new games even as it works on Cut the Rope sequels. This app combines platform play and dungeon defense in the
same game and has a cartoon art style, which could also be appealing for fans of Cut the Rope.
“Our entire company has been focused on doing something new,” said Misha Lyalin, the chief executive of ZeptoLab, in an interview with GamesBeat. “It’s a big challenge for us, but we have gotten to a game that we are proud of. It has been a big challenge for us.”（source：venturebeat.com ）