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OMGPOP新一轮集资活动说明社交游戏依然热门

发布时间:2010-11-03 13:42:59 Tags:,,

让我们从对暴力视频游戏的激烈讨论中短暂休憩下,看看社交游戏领域有何新发展。最近据All Things D报导,休闲游戏新兴公司OMGPOP在经过本次集资活动后,公司总获投资达1000万美元。这次集资再次说明社交游戏在过去两年取得的成功影响不小。现在,几家主要社交游戏公司都通过销售虚拟商品开始自制“钞票”。

OMGPOP_Logo

OMGPOP_Logo

Zynga是规模最大的Facebook社交网站休闲游戏开发公司,旗下有热门游戏如FarmVille和Mafia Wars等。近日,一家交易市场评估Zynga公司今年的估值约达52亿7000万美元,超越了老牌游戏发行公司Electronic Arts。而Zynga公司也因自身发展强势,最近向游戏货币交易提出了专利申请。

然而,Zynga并不是唯一的成功传奇。游戏开发公司Playdom和Playfish也在社交游戏领域占有不可轻忽的地位。迪士尼公司以7亿6000万美元的价格收购Playdom,而此前Electronic Arts也以4亿美元的价格收购了PlayFish。最近Zynga公司也有兴趣在社交游戏领域尝试进行收购,然而其在Ngmoco公司的招标中落败,最终Ngmoco被日本手机服务供应商DeNA收购。

最近OMGPOP公司的集资活动说明,公司和投资商们并没有失去对休闲游戏和社交游戏市场的兴趣。据报告显示,自从OMGPOP公司在Facebook网站发布游戏后,该公司的游戏玩家从300万翻倍至600万。

这家位于纽约的OMGPOP公司自4年前成立以来总共集资达650万美元。旗下游戏Pool和Checkers在该公司决定采取类似Zynga及其他游戏公司的免费增值模式前一直都是免费游戏。(本文为游戏邦/gamerboom.com编译)

Let’s take a break from all the serious discussion about violent video games for a second and look at casual games startup OMGPOP, which could raise up to $10 million in its current fundraising round, according to a report from All Things D.

A successful round of this magnitude is just another notch in the belt for social gaming companies that have seen enormous success in the past couple of years. Several dominant social gaming companies have essentially found ways to print money with the sale of virtual goods.

Zynga is the largest developer of casual games on social networks like Facebook with games like Farmville and Mafia Wars. One secondary market values Zynga at $5.27 billion — more than Electronic Arts, one of the largest game publishers in the world. Zynga has even been bold enough to try to file a patent on purchased in-game currency.

But Zynga is by no means the only success story — social gaming companies Playdom and Playfish have also seen sizable exits as well. Disney recently acquired Playdom for about $760 million, while gaming giant Electronic Arts picked up Playfish for around $400 million. There’s even been some attempted acquisitions within the social gaming field itself: Zynga was at one point interested in picking up Ngmoco but was outbid by Japanese mobile service provider DeNA.

With OMGPOP’s most recent round of fundraising, there’s clearly no lost interest in the casual and social gaming market. After integrating its games into Facebook — the same route Zynga and others have gone — its player base has doubled from 3 to 6 million, according to the report.

The New York, N.Y.-based company has so far raised $6.5 million since its founding four years ago, according to the report. OMGPOP operates games like Pool and Checkers, and most were free-to-play before the company decided to shift to a freemium model like Zynga and other social gaming companies. (Source:Venturebeat)


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