继美国体育传媒巨头ESPN推出社交游戏后，美国最具影响力的体育赛事联盟美国职棒大联盟（MLB）预计将于7月3日推出基于移动位置服务的应用程序。

MLB_NETWORK

近日，美国职棒大联盟高级传媒总裁Bob Bowman（鲍勃-鲍曼）正式对外宣布，该联盟将正式推出该项手机应用程序。据了解，该项应用和Foursquare有很大的相似之处，该程序将允许棒球迷们在棒球馆签到、获得独家新闻资讯和收看赛况转播等等。甚至用户还可以通过类似于twitter功能进行现场交流。

职棒大联盟

There’s been a flurry of activity in the mobile space as companies and brands try to figure out how to deliver location-based services to their users. In this spirit, Major League Baseball Advanced media CEO Bob Bowman has announced a location-based application for mobile devices. Focusing on functionality similar to Foursquare, the app will allow baseball fans to check in to baseball games at stadiums and get access to exclusive content, replays and more.

In addition to enjoying replays such as the ‘bang bang play at second base’, users will be able to talk to others in the stadium through a twitter-like communication feature exclusive for the stadium. Usually people at these events are very passionate and eager to discuss so the ability to share that rapidly should yield some amusement.

Sports is definitely a hot arena for location-based apps, and companies are moving in fast. ESPN also recently announced their ESPN Passport app that will allow users to check into sporting events.

By providing compelling and exclusive content and moderated communication features, MLB could see success with this application, giving others competition. The app is due to launch on July 13.