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InsideSocialGames分析:Facebook社交游戏评分发展趋势

发布时间:2010-10-25 10:06:48 Tags:,,

Facebook社交游戏制作质量的显著提升是2010年社交游戏领域的主要进展。2009年时,大部分的社交游戏制作比较粗糙,且注重开发病毒式传播技术,但在2010年游戏的整体制作水准有多提升。今天我们就通过游戏评论和市场分析看看今年玩家对Facebook游戏的评分是否也有所提升。

在展示表格前,我们事先声明以下评分并非来自专业的业内评论员。在Facebook网站中,用户负责所有评分。但有时候由于会出现某些游戏开发商自己控制游戏评分,蓄意压低竞争对手的游戏评分或要求玩家给出高分等现象,这种评分方式并不十分可靠。另外,部分玩家将评分最为一种客户服务渠道,可能由于抱怨某个应用问题就打出1星的分数。此前,许多传统游戏开发商在要求记者给于游戏好评时也用过类似手段。因此不论游戏评论出自谁之手,它都无法最真实的展示一款游戏的好与坏。

我们选择了5款成功游戏,从2009年1月到12月期间每个月手机近千条游戏评分。以下是游戏评分分布表——请注意,星点是每次评分的分值,而趋势线则取自评分的中间值。

facebook-game-ratings-graph

facebook-game-ratings-graph

从上图我们看出,评分的最大变动发生在2009年的1月到5月,期间游戏平均得分从3.82上升到4.34。9月游戏平均得分上升至4.68,但在10月有略微下降。

那么,评分对游戏开发商有何意义呢?在某些情况下,游戏评分可以作为一种广告手段。以《A Bit Lucky》为例,该游戏宣传其评分高达4.8(之后有略微下降),基本上高于所有的Facebook热门游戏。

虽然某些玩家其实并不一定会真的在意游戏评分,但有时候游戏评分的确能说明一些事实。毕竟现在我们很少看见热门游戏的评分会低于4.0,那些增长迅速的游戏一般评分也颇高。(本文由游戏邦/gamerboom.com编译)

One of the major developments of 2010 in social gaming is the rising quality of games on Facebook. While games in 2009 were often rough-hewn affairs, with a focus on often-spammy viral techniques, 2010 has seen rapidly  improving production values — or so we’ve said throughout the year, in our game reviews and market analysis.

We decided to take a look at the ratings of Facebook games to see whether those, too, are rising.

Before showing the chart, we should point out that these are not ratings from professional reviewers. On Facebook, users do all the rating. This presents some problems, because developers can try to directly manipulate their own ratings, sabotage those of competitors, or entice users to give high ratings. In addition, players often try to use ratings as a customer service channel, posting 1-star ratings along with their question or complaint about an application issue.

The flip side of this argument is that traditional game developers have had years of practice in enticing or forcing journalists to give good reviews. No matter where it’s from, a review will never present a perfect portrait of how good or bad a game is.

We chose five successful games, having at least a thousand ratings, from each month January onward, plus five from earlier months in 2009. Here’s a scatter chart of the ratings — note that identical ratings appear as a single point, and the trendline is taken from the median ratings:

Month to month, the largest movement took place between January and May, when the average rating for games rose from 3.82 to 4.34. By September, average ratings had risen to 4.68, but fell slightly in October.

What do ratings mean for game developers? In some cases, they’re becoming an advertising pull; A Bit Lucky, for example, put some effort into spreading the word that its 4.8 (since fallen slightly) was higher than almost all of Facebook’s top games, which tend to be older and lower-rated.

More directly, it’s not clear that players pay much attention to ratings. Their opinions do mean something, though; these days, we rarely see games with ratings under 4.0 do well, and those titles that grow fastest often have a far higher rating. (Source:Inside Social Games)


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