事实上LOLapps目前的月活跃用户数仍然不少，据appdata的数据显示至今为止该开发者的用户还有1575万（总共有204款应用）。但是过去一周该公司的日活跃用户锐减了46万，仅剩54万日活跃用户。该公司旗下的游戏已经呈现出一个特点，就是月活跃用户数不俗，比如Gift Creator、Quiz Creator两款MAU都超过200万，但是DAU都只有3万以下。
A little over two weeks ago, Facebook removed all LOLapps games and apps without public explanation. The reason became clear when, a couple days later, The Wall Street Journal published a front-page investigation into third-party Facebook developers passing along public user IDs to third parties. We’ve discussed the article’s claims already here and here. LOLapps, in any case, was shortly reinstated.
Now, Facebook has come back with a more substantial penalty for LOLapps: a six month suspension of access to all viral channels. Users won’t be able to make wall posts, send invitations, or share content to the feed within any of the company’s apps, with one exception, Ravenwood Fair.
Why? LOLapps appears to be one of several developers that purposefully sold user IDs to a third party data aggregator, an action that goes against Facebook’s developer terms of service. Facebook announced on Friday that it was blocking communication channel access for developers that sold data, but didn’t name names at the time. However, you can see the ban in action for yourself on games like LOLapps’ Critter Island, screenshot below.
As part of the Friday announcement, the company also said it was changing technical specifications around user IDs and tightening wording on its terms to prevent similar issues from happening in the future.
The suspension is no wrist slap for LOLapps. Communication channels are the reason that applications grow on Facebook.
Ravenwood Fair is the bright spot in the picture — released after the privacy scandal, it has become LOLapps’ fastest-growing game this year, already gaining 1.7 million monthly active users, according to AppData. Facebook may have spared the game because it was released after the issues had occurred, to avoid the appearance of outright destroying a game developer, or some other reason.（source：inside social games）