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Open First调查:84%诺基亚Ovi开发商更看好苹果App Store

发布时间:2010-11-01 13:57:27 Tags:,,

据市场调研公司Open First日前公布的一项调查表明,40%的诺基亚Ovi Store开发商认为Android应用商店比Ovi更好,84%的人认为苹果App Store更好。

但同时,有63%的诺基亚开发商表示,向Ovi Store投放产品仍然是个不错的选择。有相当数量的诺基亚开发商同时向多个应用商店投放产品,有60%开发商常活跃于Android应用商店,66%经常向App Store发行应用。

Open First之前已针对几个主流应用商店的开发商展开相关调查,但本次调研则主要侧重于Ovi Store,尤其是诺基亚最新的Symbian手机(比如N8)应用的开发情况。比起Android或苹果惊人的存货量,Ovi Store的应用数量仍然是小巫见大巫,但也确实在不断增长(详见以下Distimo图表)。本次共有104名较为领先的诺基亚付费和免费应用开发商接受了调查。

Number of Publishers by Application Store

Number of Publishers by Application Store

仅50%的诺基亚开发商对Ovi Store表示满意,69%的人认为该在应用商店所获营收低于预期,而且大部分开发商都对此颇为不满,认为应用产品在Ovi Store很难露脸,诺基亚也没有提供足够的推广工具。虽然对Ovi Store营收情况表示满意的开发商已由原来的5%骤减到了1%,仍有70%的人并不打算彻底放弃,称将继续面向Ovi Store投放产品。

除了应用搜索和推广工具,开发商的另一大怨言是Ovi Store的产品质量审核效率很低,而且标准也前后不一。不过,之前的调查结果也显示,苹果开发商对App Store的应用批准程序也有同样看法。

另外,诺基亚与开发商的沟通和交流工作也很不到位。虽然不少开发商抱怨Ovi Store的用户支持服务太少,但仍有58%的开发商压根不知道诺基亚有提供终端用户支持。另一方面,对诺基亚的开发商支持系统表示满意的人已从37%增加到了48%。26%的人受访者表示不知道上个月诺基亚大会上所宣布的消息,当时诺基亚已称Ovi增加了应用内置付费功能、广告赞助系统、新开发工具等服务。(本文为游戏邦/gamerboom.com编译)

84 percent of Nokia Ovi store app developers say Apple’s store is better

percent of developers on Nokia’s Ovi app store who publish on other platforms say that the Android store is better, and a whopping 84 percent think the Apple store is better, according to a survey of Nokia app developers from research firm Open First.

Meanwhile, 63 percent of top Nokia developers say that publishing on the Ovi store is still a good business decision. A high proportion of Nokia developers post apps on multiple stores with 60 percent active on the Android market and 66 percent on the Apple app store.

We previously published survey data from Open First which queried developers from all the major app stores. This one concentrates on the Ovi store, Nokia’s application store on its most recent Symbian phones like the N8, in particular. The number of applications on the Ovi store is still a fraction of those on Android or Apple stores but it’s increasing (See chart from Distimo below). 104 developers, selected from the top paid and free Nokia app publishers, responded to the survey.

Only 50 percent of Nokia developers are satisfied with the store. 69 percent said revenues are lower than expected and most developers blame the store for this, saying in particular that it’s hard to find apps and that Nokia does not provide enough promotion tools. The percentage of respondents who said their revenues are higher than expected decreased from 5 percent to 1 percent. In spite of this 70 percent say that they intend to continue to publish on the Ovi store.

Apart from search and promotion tools, the main complaint from developers is that the quality approval process is slow and inconsistent. Note that Apple developers were also not always happy with Apple’s approval process, according to the results of the previous survey.

Nokia doesn’t seem to be doing a great job of communicating with developers. Although they complained about user support issues related to the Ovi store itself, 58 percent of respondents didn’t realise that Nokia offers end-user support for Ovi issues. On the plus side, those happy with Nokia’s support for developers rose from 37 percent to 48 percent. 26 percent of respondents weren’t aware of the changes announced at Nokia World last month, which include in-app purchase and advertising, new developers tools, etc.(source:venturebeat)


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