《Galaxy on Fire 2》这款宇宙题材的贸易和战争游戏，尽管售价高达6.99美元，5.49欧元或3.99英磅，但在上月底发行仅两天就在六个国家的App Store中跻身前十名应用榜单。其中，在美国App Store中排名第7，在英国是第4名，在德国是第3名。
现在该游戏的上一版本《Galaxy on Fire 1》也可以免费下载，目前这两款游戏的下载量共达250万次，可见该游戏的德国开发商Fishlabs公司的游戏促销手段已经奏效。
一些开发商可能会尝试推出类似《Galaxy on Fire 2》这种游戏的免费模式版本，以扩大用户规模，对此你有何看法？
我认为《Galaxy on Fire 2》会带来更多成熟的玩家群体，他们比较愿意为优质游戏付费，不喜欢比较社交化的那种游戏内置功能付费模式。
《Galaxy on Fire 1》的免费下载对《Galaxy on Fire 2》的销售有何推动作用？
我不能肯定前者的两次免费促销活动和最近的升级版本，对《Galaxy on Fire 2》的交叉销售究竟有多大帮助，但我从一些论坛中得知，不少玩家原来抱着试试看的态度，下载了《Galaxy on Fire 1》的免费版本，体验了头几个回合的游戏任务后，立即又下载了《Galaxy on Fire 2》版本。
《Galaxy on Fire 2》可有其他跨平台发展计划？
我们已经宣布《Galaxy on Fire 2》将投放诺基亚高端智能手机平台的消息，现在正全力开发该游戏版本。
Fishlabs’ CEO says Galaxy on Fire 2′s success proves App Store premium pricing works
Launched two days ago, ambitious space trading and combat game Galaxy on Fire 2 has already leaped up the charts.
Despite being priced at $6.99, €5.49 or £3.99, it’s a top 10 Top Grossing in six countries, including #7 in the US, #4 in the UK, and #3 in Germany.
Good thing too, as the budget for the game is reported as being in the high six digits.
Of course, with the original Galaxy on Fire 1 also going free – something that’s boosted its total installs to 2.5 million – the promotional campaign from German developer Fishlabs has been well implemented.
We caught up with CEO Michael Schade to find out more.
Pocket Gamer: Do you think the App Store has become more viable in terms of higher priced content?
Michael Schade: On one hand we can clearly see that even the Top Grossing charts are dominated by 99c or $1.99 cents games.
However, my take is that the more low priced casual games dominate the charts, the more gamers who appreciate deeper and console-type experiences, are searching the forums and sites like Pocket Gamer for high end stuff. Then you can kick in with a much higher price tag although the downloads are much lower.
Some developers would try to make a game like Galaxy on Fire 2 freemium to drive audience numbers. What’s your view?
Yeah, we thought about it too. However, Galaxy on Fire 2 starts off fairly slow, so players can get used to the complexity of the game, and then it really ramps up. Some people who were our biggest haters in the beginning, because of the slow pace, are now our biggest fans. So the point of charging for content has to be chosen wisely.
Also, we don’t have a multiplayer component yet, and we believe it’s vital if you want to go down the virtual goods route.
I guess with Galaxy on Fire 2 we have a more mature fan base who are willing to pay for quality content and dislike monetisation on social behaviour.
How important was it to be able to release Galaxy on Fire 1 for free to push Galaxy on Fire 2?
I can’t prove exactly how effective the two free promotions and the recent update of Galaxy on Fire 1 were to cross selling Galaxy on Fire 2, but from what I have read in the forums, people who are still on the fence check out Galaxy on Fire 1 for free and get Galaxy on Fire 2 after they’ve played the first couple missions.
What are your plans for Galaxy on Fire 2 on other platforms?
We’ve already announced Galaxy on Fire 2 for high end Nokia smartphones and are heavily working on that.
For Android, the challenge is to be able to monetise. We’re not too excited about Android because of the poor billing, the experience on Android Market, and of course software piracy. We suffered from piracy for several years in the Java space and it almost killed us.
However, if there is a great business opportunity, such as working with one of the OEMs, this is something we would consider seriously.（source:pocketgamer）