日前，手机社交游戏公司木瓜移动（PapayaMobile）宣布为Anddroid应用开发商提供一套综合性的游戏营收解决方案。看来这家位于北京的中国公司，已经把宝押在了拥有具大市场潜力的Android平台身上。

为此，Pocketgamer记者专门采访了木瓜移动CEO沈思女士，向其了解了该公司的项目进展和未来规划。下文为访谈内容：

PapayaMobile's CEO shen-si

木瓜移动平台对开发商有何帮助？

对许多Android开发商来说，实现游戏营收一直是个难题，因为Android并不提供自己的应用内置付费功能，而Google Checkout系统的作用也非常有限。

木瓜移动是首个为Android开发商提供多种计费渠道的平台，支持信用卡支付、贝宝交易系统、Google Checkout、运营商计费系统等功能。我们认为这一操作有助于整个游戏开发社区更好地实现营收，对Android移动圈发展也大有禆益。

木瓜移动如何为手机游戏解决病毒式营销问题？

我们的社交性SDK可以提供病毒式营销功能，比如说信息订阅、公告、聊天工具、邀请信息等，甚至还向第三方开发商开放地理定位服务，让他们的用户结交新友，并向友人推荐应用和游戏。

邀请信息可以通过电子邮件或短信发送，Papaya Fish功能推出第一天就实现了30万下载量，可见这一策略已经开始奏效。

为什么选择立足Android平台？

专注Android平台是木瓜移动的一个战略决策，因为Android是增势最强的智能手机平台。

我们认为Android潜力无限，它是一个开放性平台，在国际市场上很受欢迎。而且Android具有相对独立性，并不绑定唯一的手机运营商，许多运营商都持有Android手机。木瓜移动平台在Android上占稳席位后，我们的业务也会开始向其他相关平台延伸。

你们是如何说服开发商为木瓜移动平台开发内容的？

开发商不需要专门针对我们的平台开发内容，他们只要将木瓜移动的社交性SDK和计费系统整合到现有的应用内容中，就可以开始从中获益了。

是否认为中国市场是你们最大的发展机遇？

当然。中国的发展机遇让我们很振奋。不管信不信，中国已经是仅次于美国的全球第二大Android市场，我预测2011年它会超过美国。

我们公司最大的组成部分位于中国，所以我们在当地有独一无二的资源优势，可以跟中国手机设备制造商和运营商进行部署木瓜移动平台的紧密合作。我们很快就能从中国市场上得到好消息。

可你们大部分用户不是美国人吗？

是的，我们在美国有400万用户，中国用户也快达到100万人了。

3个月前我们开放了自己的SDK，所以发展很迅速，现在已经有超过100款应用和游戏产品的开发商在跟我们合作，他们带来了数百万的用户。

你们怎么扩大用户基数？

以后我们会主要靠平台而不是自己开发的游戏来扩大用户规模，我们致力为开发商创造更好的服务，以便他们吸引更多用户。这样我们也能借开发商之手同时增加自己的用户。

你认为DeNA收购ngmoco一案对这个行业有何重大意义？

我们很敬佩DeNA在日本取得的成就，ngmoco也确实创造了不少令人称赞的iPhone游戏，相信它们的结合在美国会取得更大突破。

我认为木瓜移动是从另一方向开拓市场，我们专注Android平台，采用开放性策略。我们将服务于不同的开发商，满足开发商的不同需求。

木瓜移动会从手机游戏的哪个发展趋势挖掘市场潜力？

跨平台、开放性、社交性是手机游戏的未来走向。另外，病毒式营销也仍将是应用开发商的热门话题。

木瓜移动将向这些领域拓展，未来还会开放我们平台的更多基础服务，不久还将公布最新项目进展情况。（本文为游戏邦/gamerboom.com编译）

PapayaMobile’s Si Shen on why Android and China are a great combination for mobile gaming

Mobile social gaming company, PapayaMobile, is betting on the huge potential of Android.

The Beijing-based company recently announced a comprehensive monetisation solution for Android developers.

We caught up with CEO, Si Shen, to learn more about what PapayaMobile is doing and where it’s going.

Pocket Gamer: What does PapayaMobile’s platform mean for developers?

Si Shen: Monetisation has been an issue for a lot of Android developers. Android doesn’t provide its own in-app purchase and Google Checkout is limited.

Papaya provides the first in-app purchase system on Android with different billing channels for developers including one-click credit card payment, PayPal, Google Checkout, and carrier billing.

We think it will facilitate the whole development community to better monetise their applications and benefit the whole Android ecosystem.

How is Papaya addressing the challenge of virality on mobile?

Papaya’s Social SDK provides viral features such as news feeds, notifications, chats, invitations, and even location based services to thirdparty developers to help their users meet new users and recommend applications and games to their friends.

Invitations could be sent out by emails or SMS, and we’ve already seen this strategy work when Papaya Fish launched with 30,000 downloads in the first day.

Why only Android?

It is just a strategic decision for Papaya to be focusing on Android, as Android is the fastest growing smartphone platform.

We see the huge potential on Android as it’s an open platform that is exploding in international markets. Android is also independent of the mobile carriers and many carriers have Android phones. Once Papaya has established its presence on Android, we will start to expand to other relevant platforms.

How are you encouraging developers to create content for your platform?

Developers do not have to create content specifically for our platform. They can use any existing content, integrate Papaya’s Social SDK and billing system, and they can start to benefit right away.

Do you see China as your biggest opportunity?

Absolutely. We are very excited about the opportunity in China. Believe it or not, China is already the second largest Android market in the world behind the US and I expect it to become the first place in 2011.

Since a large part of our company is based in China, we have the unique resources to work very closely with the local OEMs and carriers to deploy our platform strategy in China. We will have exciting news for the Chinese market very soon.

Aren’t your users are mainly in the US though?

Yes, the majority of our four million users are primarily in the US. We don’t count China in this figure however. We’re about to hit one million users in China soon.

We’re growing fast as we opened our SDKs three months ago and now have the developers of over 100 applications and games working with us. They bring a reach of several million users.

How are you looking to increase your user base?

In future, we will rely on the platform to grow user base rather than our own games. We are working very hard to serve our developers better so that we can help them attract more users. By doing so we increase our own user base at the same time.

What’s the significance of the DeNA-ngmoco deal to the sector?

We really respect what DeNA has done in Japan, and ngmoco has made some amazing mobile games on iPhone too. We believe their combination can make great things happen in the US.

I think Papaya is approaching the market in a different angle though, given our focus on Android and the open strategy. I think we are going to serve different developers or the different developer needs.

What are the future mobile trends Papaya will be tapping into?

Cross-platform, be open, and be social are the future mobile trends. Virality is still going to be the hottest topic for all application developers.

Papaya is going to explore in these areas and will be opening more of our infrastructure in the future. We will have announcement of our new development very soon.（source:pocketgamer）