电视广告扎下根来：你是否曾在黄金时间看过《Clash of Clans》的广告？或者《Farm Heroes Saga》的？尽管对于大多数手机游戏制作者来说财政是一块限制，但是在电视上进行投资将能够带来较大的结果。这种情况已经出现在日本，即电视广告推动着《智龙迷城》到达了排行榜的首位。根据App Annie，带有电视广告的游戏上个月在App Store的排名出现直线上升。让我们期待着在不远的将来电视广告能够成为手机游戏推广的大势，而不是例外。
新游戏将带动早前游戏的发展：《Flappy Bird》为Dong Nguyen带来了巨大的成功（尽管他在2月9日将游戏撤离了App Store），但你们是否注意到他的另外两款游戏《Super Ball Juggling》和《Shuriken Block》也设法获得较大的下载量？它们并不是通过任何类型的交叉推广做到这点——只是源于应用发现的自然行为。为了进一步证实这一点，让我们看看redBit Games关于《Flappy Bird》的复制品《Jumpy Jack》，它便为他们早前的一款游戏《Cookie Clickers》带来了巨大的下载量。
复制品无疑能够带来利润：我们知道你们讨厌看到App Store中充斥着《Flappy Bird》的复制品，但你知道谁不讨厌它们吗？创造它们的开发者。2014年2月便有4款《Flappy Bird》的复制品挤进了排行榜前10名的位置。如果每个人都讨厌这些内容，为什么我们还要去下载它们呢？这都是你们的选择。
女性玩家是新的目标市场：休闲游戏的用户通常是倾向于女性，而这个月我们更加清楚地看到女性玩家成为了发行商的主要目标用户。《愤怒的小鸟》的续集《Stella》，与Hello Kitty交叉推广的热门游戏《智龙迷城》以及《Big Fish Casino》都通过瞄准女性的广告活动而受益。
以下是关于你如何通过游戏盈利：这是骗人的，因为它并不是来自Worldwide Games Index。App Annie同样也发布了另一份报告，这份报告是于IDC相联系。机关与2012年至2017年的手机广告和盈利趋势。如果你正在进行游戏创造业务，便可以去阅读这些内容。
5 things we learned from App Annie’s Worldwide Games Index for February 2014
By Jim Squires
Insight: you either have it or you don’t. And if you don’t, it’s probably in your best interest to turn to someone that does. Thankfully the mobile gaming world has App Annie for that.
The leading analytics firm for mobile apps and games released their latest ‘Worldwide Games Index’ report today, picking up on the hottest trends and observations from last month. We’ve combed through it to bring you what we felt were the five big highlights. If you want to see what we’ve missed, give the full report a read yourself at AppAnnie.com.
TV commercials are here to stay: Have you seen an ad for Clash of Clans during primetime? What about Farm Heroes Saga? While it’s financially out of reach for most mobile game makers, big spends on TV can see big results. It’s already happening in Japan, where television ads helped drive Puzzle & Dragons to the top of the charts. And App Annie says that games with TV ads in the states saw gains in their App Store ranking last month. Expect TV ads for big mobile games to become the rule rather than the exception in the near future.
Your old games can get a boost from your new games: Flappy Bird was a runaway success for Dong Nguyen (even if he did pull the game from the App Store on February 9), but did you realize that two of his other games, Super Ball Juggling and Shuriken Block, managed to see big downloads as well? This was done with no cross-promotion of any kind – just the natural act of app discovery. Further proving the point, redBit Games’ Flappy Bird clone Jumpy Jack drove a huge spike in downloads for their earlier game, Cookie Clickers.
Clones sure can turn a profit: We know you hated that the App Store was flooded with Flappy Bird clones last month, but you know who didn’t hate it? The developers who made them. Four Flappy Bird clones managed to break the top 10 in February 2014. If everyone hates these things so damned much, why do we keep downloading them? Vote with your choices, people.
Female gamers are the new target market: Casual gaming has often been associated with an audience that skews towards the female demographic, but this month it became clear that the ladies of gaming are now being actively pursued by publishers. Angry Birds announced its next spinoff, Stella, a Hello Kitty cross-promotion hit Puzzle & Dragons, and Big Fish Casino benefited from a national ad campaign aimed squarely at women.
Here’s how you monetize your games: This one’s cheating because it didn’t come from the Worldwide Games Index. App Annie released another report today as well, this one in conjunction with IDC. Mobile Advertising and Monetization Trends 2012-2017. If you’re in the business of making games, it would behoove you to read it. You can get the free report here.(source:gamezebo)