万圣节来临之际，许多热门社交游戏发布了各种节日主题商品。尽管去年游戏开发商们也在各大主要节日也做过类似活动，今年的万圣节似乎格外热闹。有些公司向我们透露他们筹划此次万圣节活动已有数月。那么，这些主流游戏开发商到底筹划了什么万圣节活动呢。

Zynga

首先我们来看看以5700万月活跃用户排名第一的热门社交游戏FarmVille准备了什么万圣节活动。此次，FarmVille不仅发布了85款可用虚拟货币或游戏币购买的万圣节道具（虚拟人物服装或农场道具等），该款游戏还抓住了万圣节的核心概念。

Farmville-Halloween Basket

其中最有趣的是一款和朋友一起建造的鬼屋。在用户收到朋友赠送的各种配件后，可以将鬼屋变得更加“恐怖”。鬼屋建成之后，朋友们还可以到鬼屋来玩数字版的“不给糖就捣蛋”，赢取万圣节货币——糖果。

这些糖果需要拥有特殊的糖果桶道具才能收集，然后可用来为农田购买限量版的万圣节道具。玩家还可以用虚拟货币购买“鬼屋效果”，这可以将某些动物或建筑变得恐怖。此外，玩家还可以在朋友的动物或建筑上施展这些效果，以达到“捣蛋”目的。

另一款热门社交游戏FrontierVille的万圣节道具与FarmVille有些类似。FrontierVille同样发布了很多万圣节特殊商品和需要朋友合作的“Zombie Swamp”等。另外，FrontierVille还发布了一款限量版“神秘动物”，需要花费30 Horseshoes购得。

Zynga的万圣节活动并不仅限于农场游戏，Mafia Wars也同样发布了虚拟道具和别额神秘任务等。其中虚拟道具主要都是一些十分具有杀伤力的恐怖武器或者座驾，如“Bone Cycle”等。

然后是该公司的虚拟空间类游戏。Cafe World和FrontierVille分别发布了多款虚拟道具，其中包括一款能提升10%烹饪速度的万圣节火炉和万圣节主题食物等。Restaurant City在去年圣诞节就使用了类似的点子，但今年Zynga还在游戏中新增了需和朋友一起建造的南瓜灯，而“万圣节特卖”则可以折扣购买所有虚拟商品，此外，游戏还有特别的“万圣节食物任务”。

Cafe World - Spooky Halloween Sale

最后，Zynga旗下FishVille, PetVille, YoVille和Treasure Isle等游戏也新增了多款虚拟道具。其中，Treasure Isle还引进了“幽灵航行”。玩家可以登上“海盗船”和朋友们一起进行海上冒险，获取特别的万圣节奖品。

CrowdStar

MAU排名第二的游戏开发公司CrowdStar也不甘于后。旗下热门游戏Happy Aquarium也新发布了多款万圣节鱼类和装饰。其中最特别的是限量版“Zombie Boy（僵尸男孩）”，尽管也有同款的“Zombie Girl”，僵尸男孩很像是《颤栗》MV中的MJ形象。

Happy Acquarium - Zombie Boy

Happy Pets的万圣节活动是新发布了多款宠物，动态的南瓜灯十分不错，而吸血鬼宠物就更赞了。据Games.com报导，玩家还可以购买某些会随一天时间变形的宠物。
但遗憾的是这种宠物已售罄，现在CrowdStar新发布了一种万圣节特别道具：夜间宠物。

如果您对宠物不感兴趣，那就看看It Girl中的万圣节活动吧。或许是由于游戏新发布不久，It Girl中并没有太多万圣节道具。目前，该款女性向游戏提供爱丽丝梦游仙境或性感花花公子等限量版服装。

Zoo Paradise在万圣节之际发布了新功能“Miriam’s Magic Spell”，玩家可以用坩埚或巫师帽将廉价的动物变成珍惜物种，需要花费一定的虚拟货币哦。

Playfish

Playfish旗下的Pet Society游戏在节日之际举办了一场万圣节花园比赛，获胜的玩家可以得到500 Playfish Cash。比赛结束后，玩家还将获得一份寻宝地图Graveyard，并可以购买各种受宠物青睐的万圣节服装。

Restaurant City在去年的基础上新添了“Ghost Train Stove”等新功能道具，它能提高22%的烹饪速度。另外的“Halloween Banquet Table”则可以提高客户的等待耐心。

另外，Restaurant City还新发布了一款迷你游戏“The Ghouls Are Unleashed”。
玩家可以拜访朋友的餐厅，杀死僵尸或吸血鬼等夜行生物获取积分等奖品。

Playfish其他游戏的万圣节活动比较简单。Country Story主要是新增了几款新道具，如可以随机变出万圣节动物或装饰道具的坩埚；而Hotel City则新增了一些装饰道具。

Playdom

首先，City of Wonder新发布了如恐怖别墅，无头骑士和惊悚坟墓等建筑。其中游戏的新任务“Transylvania Set”要求玩家和12朋友一起建造德古拉城堡。

City of Wonder - Dracula's Castle

Social City也举办了类似的万圣节活动。由于新添了迪士尼虚拟商品，该游戏新增了类似的抽奖活动，玩家支付虚拟货币后便可以转动抽奖大转盘，赢取万圣节特别道具。如果集齐8款，玩家还可以获得一块神秘领土。

另外Playdom的Market Street和Wild Ones也有类似的神秘道具活动等。其中Wild Ones新发布的万圣节武器“南瓜导弹”可以将别人击飞。

Everyone Else

以上我们只介绍了各种社交、休闲、手机游戏万圣节活动的冰山一角。此外，Booyah, PopCap, Digital Chocolate, ZipZapPlay, A Bit Lucky，甚至OMGPOP也为旗下游戏开展了各种节日活动。

如果您想了解社交游戏的更多万圣节活动，Games.com详细介绍了此外Treasure Madness, Baking Life和Ravenwood Fair等多款游戏的新进发展。

在每年的比较中，今年万圣节的虚拟商品超越了往年的万圣节、感恩节、圣诞节和情人节。当然万圣节是一个投注精力的好节日，但它并不是西方的重要节日。如上所见，很难想象各游戏开发商将会投注多少心血在今年的圣诞节活动上。（本文为游戏邦/gamerboom.com编译）

With Halloween just around the corner, holiday-themed goods have poured into social games. While developers have released such goods around each major holiday since last year, the trend seems especially strong for this Halloween, with some companies telling us they’ve been preparing for the holiday for months.

Here’s a look at what some of the top developers are doing:
Zynga

FarmVille, with its 57 million monthly active users, is an obvious choice for first look on our Halloween roundup. However, the top Zynga app isn’t just large, it’s innovative: not only does it include 85 Halloween items (avatar costumes and farm items) costing both virtual currency or exorbitant amounts of in-game coin, but it’s taking the essence of Halloween and digitizing it.

FarmVilleThe first of interest is a haunted house, that requires friends to help construct. As more and more parts are sent to the user from friends, it becomes more “scary.” Once complete, it can be visited by friends to digitally Trick-or-Treat and earn a temporary currency: Candy.

This candy can only be collected should one own a virtual item (a candy bucket) and is then used to purchase special, limited edition Halloween items for one’s farm. To add one more element to the game, players can also utilize virtual currency to purchase “Spooky Effects.” These items will allow the player to modify certain animals and buildings to, well, look spooky. Think of it like putting up digital decorations. Moreover, friends can visit one another and apply similar effects as a “trick.”

FrontierVille’s new Halloween items and specials are relatively similar to FarmVille. There are just as many special goods to buy (for both virtual currency and in-game coin) as well as items requiring a set number of neighbors, such as the “Zombie Swamp.” Moreover, there’s also a limited edition “Mystery Animal” that costs 30 of the game’s virtual currency, Horseshoes.

Zynga didn’t stop with its farming games. Mafia Wars has both virtual items and special secret missions, according to the Mafia Wars blog, involving the crashing of the Mayor’s Halloween Party (which will add to players’ Mission Achievements). As for the virtual goods, these are mainly just very powerful, and awesome looking, weapons and vehicles, such as the “Bone Cycle.”

Cafe WorldMoving back in to the virtual space-oriented games, Café World and FrontierVille also have their own assortments of virtual items, including a special Halloween stove for the former that increases cooking speed by 10 percent and themed food items. Restaurant City did the same for Christmas last year, but there’s more, including special Jack-O-Lantern items requiring friends’ help to create, a “Halloween Sale” that includes discounts on virtually everything, and even a special “catering” mission involving Halloween food.

Treasure IsleAs for the rest of Zynga’s titles, virtual items can be found in just about all of them including FishVille, PetVille, YoVille, and Treasure Isle. The last of those has an interesting concept of “Haunted Voyages.” This allows a player to place a “Pirate Ghostship” and find friends (don’t worry, zombies and monsters can crew the ship if friends are too scared) to start the voyage and earn unique Halloween rewards.
CrowdStar

Happy AquariumThe second largest developer by MAU, CrowdStar has been busy as well. First on the list is the developer’s top title, Happy Aquarium, which has a sizeable number of Halloween fish and décor costing both in-game coin and virtual currency (or Facebook Credits). What is unique, however, is a special limited edition item called “Zombie Boy.” Though there is also a “Zombie Girl,” the former is that of Michael Jackson in his classic Thriller music video — or at least a very similar rendition.

Happy Pets’ best Halloween feature is a slew of new pets (what else?). While animated jack-o-lanterns are all well and good, vampire pets are even better. In a very cool addition, players were able to buy, according to Games.com, some transforming pets that would change based on the time of day. Unfortunately, these appear to be gone, for now, but CrowdStar still has another Halloween special item: glow-in-the-dark pets.

It GirlIf animals aren’t to your taste, then the newest addition to the CrowdStar family, It Girl, has a few items, although there isn’t a tremendous amount of Halloween stuff in the game, perhaps due to the game’s recent release. The app’s female base, will now be able to dress up in a handful of limited costumes ranging from Alice in Wonderland to a sexy Playboy Bunny.

The holiday specials in Zoo Paradise include a new feature called “Miriam’s Magic Spell.” Cauldron and witch’s hat in place, she can attempt to transform cheap animals, such as a turtle, it to rare creatures that typically cost virtual currency (e.g. a dragon).
Playfish

Pet SocietyNext on the list is Playfish, for whom we’re starting off with Pet Society, which ran a Halloween Garden contest that tasked users to design the creepiest gardens possible. The reward was 500 Playfish Cash. The contest is over, but players do still have access to a special treasure hunting map (available once users “Like” the game), the Graveyard, and can still purchase a whole new assortment of pet-friendly Halloween costumes.

Restaurant City has all the items it did last year, plus new functional items, like a “Ghost Train Stove” that cooks 22% increased speed and “Halloween Banquet Table” that will increase the time customers will wait patiently for service at a table.

Restaurant CityThe really new feature in Restaurant City, though, is a new mini-game called “The Ghouls Are Unleashed.” Players can now travel around the assortment of player restaurants and zap zombies, vampires, and other creatures of the night to earn points and daily prizes.

As for other Playfish titles, these haven’t gone all out like those above. Country Story has some items, like a Mystery Cauldron that will randomly produce Halloween animals and decor (though most can be purchased normally), while Hotel City merely adds a number of decorative items to the mix.
Playdom

City of WonderThe candy-driven holiday starts at Playdom with new strutcures in their top game, City of Wonder. While there are a handful of items such as a spooky mansion, a “Headless Rider,” and creepy mausoleums, the one that stands out most to complete the game’s new “Transylvania Set” is Dracula’s Castle, which is completed with the help of 12 friends.

Social City is seeing some similar additions. As it did with it’s Disney virtual goods (specifically, Cinderella’s Castle), the game has a raffle element of sorts, allowing players to spend virtual currency to spin a digital wheel and win one of eight special Halloween items. Should they get all eight, they’ll also get a special Mystery Manor for their city.

Social CityPlaydom’s third and fourth largest games, Market Street and Wild Ones, include the usual mix of paid and “mystery” items”. Wild Ones, the pet battling, Worms-like title, has done a bit more, allowing players to blow each other up in the midst of a wonderful graveyard backdrop using special edition Halloween weaponry like the “Pumpkin Missile.”
Everyone Else

We’ve only touched the tiniest tip of the iceberg here, with Halloween themes, items, and even games flooding social, casual, and mobile spaces. Just to name a few, Booyah, PopCap, Digital Chocolate, ZipZapPlay, A Bit Lucky and even OMGPOP have all done something significant with their titles for the holiday.

For those wanting to see more of what Halloween has done to social games (or what social games have done to Halloween), Games.com has compiled a very comprehensive list what other games, beyond this roundup, are doing including Treasure Madness, Baking Life, Ravenwood Fair, and much more.

In a year-over-year comparison, the virtual goods we’re seeing this Halloween surpass the specials from the past Halloween, Thanksgiving, Christmas, and Valentine’s Day combined. Halloween, of course, is a great holiday to pour effort into, but it’s hardly the most significant date on the Western calendar; with what we’ve seen in mind, it’s hard to imagine how much effort developers will pour into this Christmas. （source：Inside Social Games）