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每日观察:关注《英雄联盟》活跃用户及苹果财报(1.28)

发布时间:2014-01-28 11:02:47 Tags:,,,

1)据《华尔街日报》报道,Riot Games发言人日前表示,公司旗下产品《英雄联盟》目前日活跃用户达2700万,最高峰时的同时在线人数为750万。

2012年10月份该游戏活跃用户为1200万,这意味着这款游戏的用户仅在一年时间中就翻倍增长。

据市场调研公司SuperData估算,Riot Games去年收益达6.24亿美元。

League-of-Legends(from gamerheadlines)

League-of-Legends(from gamerheadlines)

2)据gamasutra报道,微软日前透露公司已从Epic Games手中收购《战争机器》版权(包括该游戏所有现存及将来的游戏版本),并由微软位于温哥华的Black Tusk Studios接管《战争机器》,并针对Xbox One平台独家开发将来的游戏版本。

值得注意的是,前《战争机器》执行制作人和制作总监Rod Fergusson(2012年加入了Irrational Games)最近已加入Black Tusk,与该工作室总经理Hano Lemke共事。

Gears Of War(from imageevent.com)

Gears Of War(from imageevent.com)

微软发言人Phil Spencer表示,收购这款游戏是为了确保Xbox 360玩家能够坚守Xbox平台,该游戏仍将继续使用来自Epic Games的虚幻引擎。Black Tusk至今仍未发布过一款游戏,但现在就接手如此重要的IP,Spencer对此表示,他非常相信这个团队能够成功推出该系列的其他游戏。

3)据gamasutra报道,日经新闻网站指出,任天堂总裁岩田聪将宣布公司计划通过智能手机应用推广游戏的消息。

该报道称这款应用将免费提供包括任天堂游戏视频、样本的营销材料供玩家欣赏,但对游戏感兴趣的玩家需购买任天堂主机和游戏才有机会体验游戏。

Nintendo-Mario(from vr-zone.com)

Nintendo-Mario(from vr-zone.com)

从报道消息来看,任天堂应该是打算将智能手机作为增加主机及其游戏,而非取而代之的工具。

4)据venturebeat报道,上海盛大游戏的主要股东将出资19亿美元,打算购回这家网游公司的股份,使其成为私募公司。

盛大是专注于中国网游市场的大型上市公司之一,曾推出《零世界》等免费多人在线角色扮演游戏。值得注意的是,其竞争对手巨人网络也在11月份因其董事长史玉柱的要约而走向私营路线。

零世界(from xin.tgbus.com)

零世界(from xin.tgbus.com)

盛大表示,来自公司控权股东的成员已经掌握公司76.2%的股份,董事会将成立一个独立董事委员会评估这一要约。盛大股票在过去一年中上涨了83%,日前在纳斯达克每股售价为6.34美元,增长了12%。

5)据venturebeat报道,苹果在其2014第一季财报中指出,iPhone销量达5100万台,iPad为2600万台,去年同期的iPhone销量为4780万台,iPad销量为2290万台。

其中的iPad销量超过了许多分析师的预期,但iPhone销量却低于预期。

ipad-mini-vs-iphone-5-vs-ipad(from tapscape.com)

ipad-mini-vs-iphone-5-vs-ipad(from tapscape.com)

该时期苹果利润达131亿美元,收益为576亿美元——利润与去年同期持平,收益则超过了去年时的545亿美元。

预计在2014第二季度,苹果收益将达420-440亿美元。

日前苹果股票收盘时每股售价为551.19美元,低于苹果公布财报前的水平。

6)据Evil as a Hobby博客显示,令有三分之一的Kickstarters众筹游戏项目在实现融资目标后向其支持者兑现承诺。

kickstarter-rates(from pocketgamer)

kickstarter-rates(from pocketgamer)

该博客分析了从2009年至2012年10月以来的所有Kickstarters众筹游戏项目指出,该时期37%的成功项目兑现了承诺,8%部分兑现了承诺;有半数以上的项目超过交付时间才兑现承诺。

值得注意的是,在这些仅部分兑现承诺的项目中,多数属于手机版游戏。

从资金来看,该时期有价值1680万美元的项目完整或部分兑现了承诺,而未兑现的项目价值为2130万美元。

7)据gamezebo报道,GungHo Online Entertainment日前宣布热门游戏《Puzzle & Dragons》与《Hello Kitty World!》展开合作,即日起至2月9日,《Puzzle & Dragons》玩家将可下载一个以彩色公园为主题、含有4个难度等级,以及一些融合Kitty猫角色的地下城。

mash-up characters(from gamezebo)

mash-up characters(from gamezebo)

《Hello Kitty World!》玩家则可在自己的Hello Kitty主题公园中看到一些《Puzzle & Dragons》元素。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)League of Legends breaks 27 million daily active players

By Alex Wawro

A spokesperson for Riot Games told the Wall Street Journal today that the company’s flagship MOBA League of Legends now averages 27 million daily active players worldwide, hitting peaks of up to 7.5 million concurrent players.

That’s a significant jump over the 12 million daily active players Riot reported in October 2012, suggesting the game has more than doubled its playerbase in just over a year.

The rapid growth of the League of Legends community lends some credence to the development philosophies espoused by Riot Games co-founder Marc Merrill on Reddit earlier this month. The outspoken Merrill responded to complaints that Riot was being “greedy” — the company earned an estimated $624 million in revenue last year according to a recent report from market research firm SuperData — and neglecting players, countering that Riot taps its coffers to invest heavily in supporting the community through video game broadcasting and professional eSports initiatives.(source:gamasutra

2)Microsoft has acquired Gears of War from Epic Games

By Mike Rose

Microsoft revealed today that it has acquired the rights to the Gears of War series from Epic Games, including all existing and future titles in the franchise.

Microsoft’s Black Tusk Studios, based in Vancouver, is now in charge of steering the Gears of War ship, and will be looking to develop future titles exclusively for the Xbox One.

Rod Fergusson, formerly executive producer and director of production on the Gears of War franchise at Epic Games before he moved to Irrational Games in 2012, has now joined Black Tusk to work alongside the studio’s general manager Hanno Lemke.

The news comes just months after Fergusson said he would lead 2K Games’ newest studio in California’s Bay Area, to work on a new project.

Microsoft’s Phil Spencer explained that purchasing the popular franchise was all about making sure big brands that Xbox 360 players enjoyed stayed with Xbox. The company noted that the Gears of War series will continue to utilize the Unreal Engine from Epic Games.

Notably, Black Tusk is yet to release a single game, yet it has now been handed one of Microsoft’s most important IPs. Spencer says, regardless, he is still “extremely confident” that the team will pull it off with future installments in the series.

And Epic CEO Tim Sweeney added, “Epic Games has reached an agreement to sell the Gears of War intellectual property rights to Microsoft. We’re very proud of the franchise we built in close partnership with Microsoft over the past decade and are happy that this agreement enables Microsoft to forge ahead with the Gears universe on their industry-leading platforms as Epic concentrates its efforts on new projects.”(source:gamasutra

3)Report: Nintendo games coming to smartphones… sort of

By Christian Nutt

Nintendo seems set to dip a toe into the smartphone market — but go no further than that.

Japanese game industry consultant Serkan Toto has summarized a report from Japanese business newspaper Nikkei’s website that suggests that at a company briefing later this week, Nintendo president Satoru Iwata will announce that the company pans to promote its games via a smartphone app.

According to the report (and bear in mind this is a report — we’ll likely know more official details later this week), the app will provide marketing materials such as videos, or even demos, of its games — cost-free. But interested players will have to purchase its consoles and full-priced games to play them for real.

Iwata recently hinted at this strategy in comments made at a press conference after the company announced that the Wii U console would drag the company to a loss this year:

“We are thinking about a new business structure… Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone,” Iwata said.

Nintendo has said in the past that social media sharing within Animal Crossing: New Leaf drove sales of the game. As of October 31, that game had sold over 6 million copies worldwide.

Gamasutra’s editors recently tackled the question of whether Nintendo should make smartphone games. Assuming the Nikkei’s report is accurate, the company clearly intends to use smartphones as tools to increase the popularity of its console and handheld titles — not replace them.(source:gamasutra

4)Chinese online game publisher Shanda gets $1.9B offer to go private

Dean Takahashi

Shanghai’s Shanda Games received a $1.9 billion buyout offer from its major shareholders, who want to take the online game company private.

Publicly traded Shanda makes things such the free-to-play multiplayer online role-playing game World Zero. The company is one of a number of large public game companies with a focus on the Chinese online market. And it’s part of a financial trend: rival game publisher Giant Interactive Group also received an offer from its chairman Yuzhu Shi in November to go private at a valuation of $2.8 billion.

The company said it received a proposal from its controlling shareholder, Shanda Interactive Entertainment Ltd., an affiliate of Primavera Capital, to take the company private for $3.45 a share for class A shares, or $6.90 a share per American depositary share. That amounts to $1.9 billion, or a premium of 21.3 percent to the company’s American depositary shares in the U.S.

The consortium’s members already own 76.2 percent of the company’s shares. It plans to finance the deal with a combination of equity and third-party debt. The company said its board will form a committee of independent directors to evaluate the proposal.

As of today, the Consortium members beneficially owned, in the aggregate, approximately 76.2 perecent of the company’s outstanding shares. Shanda’s stock price has risen 83 percent in the past year, and shares are up 12 percent today to $6.34 in ADS trading.(source:venturebeat

5)Apple sells 51M iPhones and 26M iPads in Q1 — both missing & beating analyst estimates

Devindra Hardawar

Once again, the holidays have been kind to Apple.

For its first quarterly earnings for 2014, Apple reported record sales of 51 million iPhones and 26 million iPads, compared to 47.8 million iPhones and 22.9 million iPads last year. That’s more iPad sales than many analysts were expecting, but it’s also a few million short when it comes to iPhone sales.

Apple reported $13.1 billion in profit on revenues of $57.6 billion — the same profit as it saw last year, but slightly higher than that quarter’s $54.5 billion in revenue.

For this quarter, which covered the 2013 holiday season, analysts have been paying particular attention to iPad sales. Last year, Apple saw its iPad sales fall for three consecutive quarters as competing Android tablets gained steam. This time around, with the new Retina iPad Mini and ultralight Apple Air, analysts expected iPad sales of around 24.8 million, according to a compilation of predictions by Fortune’s Philip Elmer-Dewitt.

Last quarter was also the first time Apple had two new iPhone models for the holidays. Analysts expected Apple to sell around 54.8 million iPhones during the quarter — 3.8 million more than what Apple ended up reporting.

Lots of different patterns in Apple’s unit sales. http://t.co/I1f9SFtgOT— Benedict Evans (@BenedictEvans) January 27, 2014

Apple’s stock is already taking a beating based on the news: It closed at $551.19, but it’s already down around 5.2 percent in after-hours trading. Expect an even bigger decline after Apple’s earnings call later today.(source:venturebeat

6)Only 1 in 3 of successful gaming Kickstarters ever delivers to backers

by Keith Andrew

Little over a third of all gaming Kickstarters that reach their funding targets ever fully delivers to their backers.

That’s according to self-defined “nerd” blog Evil as a Hobby, which claims detailed analysis of all gaming Kickstarters from 2009 through to October 2012 suggests there’s little reason for gamers to have any faith in crowdfunding as a valid aid for game development.

The blog deduces that 37 percent of successful projects delivered fully between 2009 and October 2012, with that figure rising by a further 8 percent if you include projects that partially delivered.

Mobile muddle

More worrying is the fact that, of those projects that only delivered in part, the blog claims it was often the mobile version that never materialised.

“Splitting a video game into separate parts or not releasing a mobile version that was part of the original pitch is something that appears to have increased in frequency in 2011,” the post concludes.

“The above results, with only around a third of titles fully delivering their pitched titles to backers and more than half of projects are undelivered despite passing their promised delivery date, don’t inspire confidence.”

Looking ahead

In terms of money, this means Kickstarted video games from 2009 to 2012 have more outstanding value to backers than they’ve delivered in dollar terms, even if you exclude. cancelled projects.

Projects worth $16.8 million in funding have delivered either fully or partly to their backers. However, undelivered projects come in at $21.6 million in value.

The analysis only runs through to 2012 as deducing which projects deliver and which don’t “requires time” – “The best point to know how well 2013 projects have delivered will be at the end of 2014,” the blog states.

“Following the above analysis, I’m pretty comfortable with not having ever backed a Kickstarter video game and I’m not going to start now.”(source:pocketgamer

7)Hello Kitty joins Puzzle & Dragons

By Joe Jasko

Whoever said that a kitten and a dragon couldn’t be best friends? Well I guess if you really think about it, one is a cuddly and fragile ball of fluff, while the other is a fire-breathing death machine with talons and scales, so maybe I can understand all you naysayers out there. But either way, that hasn’t stopped GungHo Online Entertainment from announcing their latest Puzzle & Dragons collaboration today: this time with the adorable Hello Kitty World!

Starting now and running until February 9th, Puzzle & Dragons players will be able to download an exclusive Technical Dungeon that features a colorful amusement park theme, four difficulty levels, and a slew of awesome “mash-up” characters taken from the two games, like Kitty Flamie and Kitty Bubblie, which can be earned by using a new Rare Egg Machine.

On the flipside, Hello Kitty World players can also take advantage of the new crossover event by adding special Puzzle & Dragons-themed attractions into their Hello Kitty theme parks. See? And you thought that kittens and dragons would never get along!(source:gamezebo


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