索尼PlayStation手机照片已经曝光，尽管索尼官方仍拒绝回应，但对大家来说，最重要的是，遭遇苹果、任天堂、微软等劲敌的夹击，索尼除了出面应战，已经无路可走。

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这款新产品无疑是有别于其他普通索爱手机的一个大胆尝试，不管信不信，该产品都有可能在这一市场占据重要席位，因为索尼知道倾听用户的需求，以下就是它的几个主要胜算：

1.高端价位打造非凡品牌

苹果手机致力于创造简约风格，在价格上也尽可能贴近用户消费水准。这也就意味着所有的苹果手机用户得到的是相同的体验，唯一区别在于用户自己存储的内容多寡不同。

索尼却有打造非凡手机品牌的潜质，这也离不开索尼相关产品一向价格不菲的传统，它让用户为拥有索尼而感觉与众不同。苹果现在被视为重走微软以前的老路，这两者之间只是半斤八两的关系。一句话，索尼有希望在这场手机大战中取得战略性突破。

消费者应该也不会介意为索尼产品多花一点钱，因为该手机采用的是和PlayStation 3同样强大的技术，所以购买性能卓越、技术尖端的PlayStation手机也算是物有所值的划算交易。另外，这款产品还采用了Android 3.0系统，给用户更多自由选择的余地，不会因为功能超载使人添恼。

2.硬核游戏玩家的首选

PSP手机的奇招还在于它的独家应用程序，虽然目前最热卖的手机游戏是《愤怒鸟》之类休闲易操作的产品，但索尼必须打造属于自己的手机游戏品牌。苹果和任天堂都已经各自集结了大批的iPhone/iPod和DS产品的死忠粉丝，只有微软还知道为硬核游戏的铁杆玩家着想，推出了《星环》等手机游戏作品，不过它在Windows Phone 7的露面倒是惊人地低调。

索尼的游戏作品和微软同样暗藏能量，《战神》（God of War）和《Uncharted》系列很可能为PSP手机招徕大量用户，虽然不少人之前对索尼的手机游戏策略都很困惑。

3.独立的应用商店支持

PSP手机最强大的资本就是索尼应用商店Sony Marketplace，有了这一武器，索尼可以自行掌握该应用商店的手机应用类型、应用质量和总体的市场行销策略。Android应用商店的产品数量正迅速膨胀，但其中有许多应用不是克隆就是山寨产品，或者说是运行不稳定的问题产品。索尼关注的重点是创造非凡的手机体验，这和一般的Android手机所走的大众化路线截然不同。（本文为游戏邦/gamerboom.com编译）

3 Ways the Sony PlayStation Phone Can Succeed

Hot on the heels of a rumored Apple (APPL) acquisition, a picture of the long-rumored Sony (SNE) PlayStation phone has been leaked. There hasn’t been a confirmation from the Japanese company, but we don’t need one: Based on moves by rivals Apple, Nintendo (NTYDO) and Microsoft (MSFT), Sony now has no choice but to get into the game.

It is obviously a step beyond the somewhat generic Sony Ericsson phones the company has been delivering over the past decade. And, believe it or not, it can still carve out a market share in the modern market, assuming, as my BNet colleague Erik Sherman notes, Sony actually listens to what the consumers want. Here’s how:

Create a premium brand at a premium price: Apple is interested in making their line of phones as simple and as cheap as possible. It also means that everyone has the same exact experience. There are no premium iPhones. The only thing a consumer can do is have more memory.

Sony has the opportunity to make a premium phone brand, something that connects well with the rest of the Sony universe, trusts the consumer to control their own environment, and makes the user feel like he or she is unique. Apple is now viewed as what Microsoft used to be, so both seem like the lesser of two evils. Sony can, in short, be the adult bad boy of the phone game.

Consumers would not be afraid to pay a little extra for that, either. In fact, they would expect to. It would be the same technique that eventually made the PlayStation 3, not to mention Vaio laptops and Bravia TVs, a success: A premium price for the most powerful, cutting edge technology available. Android 3.0 is already on board and Sony seems to be giving us more control without too much feature overload.

Go after the hardcore gamers: The same exclusivity, upper-echelon idea should apply to its apps. It may seem counterintuitive since the best selling mobile games right now are casual, pick-up-and-play titles like Angry Birds, but Sony needs to create its own mobile phone branding. Rivals Apple and Nintendo certainly have the casual audience locked down with  their iPhone/iPod and DS lines, respectively. Only Microsoft is thinking of the hardcore, experienced gamer, offering titles like Halo — but its Windows Phone 7 launch was surprisingly quiet.

Sony’s catalog has as much cache as Microsoft’s, and games like God of War and Uncharted could bring masses to the phone, many of which have been disillusioned by its confusing mobile gaming strategy.

Depend on an independent marketplace: The PlayStation phone’s strongest asset may be its Sony Marketplace. By standing independent, Sony can better control what software comes aboard, the

quality level of the apps and the overall marketing strategy of the store. Android is rapidly increasing its number of apps, but a large number are clones, bootlegs and/or of questionable stability. Sony’s focus should be on creating a premium phone experience, which, frankly, is the opposite of what the average Android phone is delivering right now.（source:bnet）