日前，市场调研公司Futuresource公布的一项报告表明，2014年手机游戏市场营收将达100亿美元（约合63亿欧元），应用内置付费功能是手机游戏创收的最主要来源。

该报告还指出，苹果App Store的应用销售（不包括iPad应用）今年预计将达17亿美元，约占手机游戏市场总营收的30%。

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Futuresource公司的移动分析师Patrik Pfandler表示，“具有付费功能的游戏是这一行业最强劲的创收动力，我们预测到2014年，基于应用程序的游戏将占手机游戏总营收的95%，尽管这一市场还有大量的免费应用。”

“应用内置付费功能是手机游戏获得经济丰收的最关键因素，我们在短期内将看到“免费”运营模式游戏的兴起，这类游戏可以免费下载，但添加了微交易和虚拟货币功能，鼓励用户开启更高级的游戏功能、新关卡和游戏内容……长期来看，由广告赞助的手机游戏也会逐渐增势。”

另外，智能手机市场的快速发展也是手机游戏及应用市场不断膨胀的主要原因，据Patrik Pfandler所称，“因为（智能手机）高质量的触摸屏，强大的程序处理器，优化的图象及摄像功能，更大的内存容量，加速器和GPS等功能都变得更加标准，所以更有利于提高手机游戏体验。”（本文为游戏邦/gamerboom.com编译）

Mobile gaming market worth $10 billion by 2014

The market for mobile gaming is set to be worth a massive $10 billion (£6.3 billion) by 2014, according to a new report.

The market forecast for the mobile gaming industry comes courtesy of a new Futuresource Consulting report which, unsurprisingly, predicts rapid growth over the next three years in mobile phone gaming.

In-app payments are key

Apple’s App Store, not including iPad sales, is forecast to generate $1.7 billion in revenue this year, which is around 30 per cent of total spend in mobile games market in 2010.

Futursource also claims that in-apps payments is one of the key factors in the growing revenues being generated by gaming on mobiles.

“There is no doubt that paid-for apps games are leading the gaming charge,” said Patrik Pfandler, Lead Mobile Analyst at Futuresource.

“Our forecasts show apps-based gaming will account for more than 95% of total mobile gaming revenues by 2014 – that’s despite the glut of free apps games out there.

“The growth of in-apps payments is a key ingredient in the commercial success of apps gaming.

“In the short term we’ll see the rise of the ‘freemium’ business model, where the game is downloaded for free, but incorporates micro-transactions and virtual currencies, encouraging users to unlock additional features, new levels and premium content.

“In the longer run, we’re going to see ad-funded apps games start to gain more traction as well.”

The rapid growth of the smartphone market is the primary reason for the explosion in the market for mobile games and apps, “with high quality touchscreens, powerful programmable processors, improved graphics and cameras, increased storage, accelerometer and GPS all becoming standard and all making their contribution to an improved mobile gaming experience.”（source:techradar）