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Gamasutra消息:部分MySpace应用向广告商泄露用户数据

发布时间:2010-10-26 10:34:20 Tags:,,,,,

上周各大媒体纷纷报导Facebook网站多款应用泄露用户隐私数据。而昨天,一份新报导指出社交网站MySpace也有同样的问题,该网站也有部分应用向广告商透露玩家的ID资料。这种做法违背了社交网络的服务条款。

Myspace logo

Myspace logo

据《华尔街日报》的文章报导,Wonderhill的GreenSpot和RockYou旗下的RockYou Pets等社交游戏都曾向广告商透露玩家的MySpace用户ID。

尽管MySpace ID与用户的真实姓名或个人信息没有之间联系,但广告商可以利用用户ID获得所有该用户曾经发布过的信息资料。对此,Google, Quantcast和Rubicon等广告商表示并没有主动使用这些数据。

RockYou公司的发言人向日报记者解释,旗下游戏造成用户ID分享是由于公司使用的第三方服务的疏忽造成的,因此RockYou将会“检查所有第三方供应商,以确保其遵从MySpace平台的服务合作协议。”

上周,包括LOLApps发行的多款游戏在内,许多Facebook应用同样由于更大范围的隐私泄露问题而被驱逐出Facebook网站。

《华尔街日报》指出,此次MySpace应用泄漏的用户数据远不如Facebook严重,Facebook网站中排名前十的应用都被发现曾向外界公司透露过可识别的用户ID资料。

长期以来,隐私一直是许多网络游戏公司关注的一大问题。最近,暴雪公司首席执行官Greg Canessa也向Gamasutra表示暴雪也十分重视处理用户的隐私问题。由于隐私泄露,目前Facebook游戏发行商Zynga面临着用户因隐私问题而提出的团体诉讼。(本文由游戏邦/gamerboom.com编译)

In the wake of recent revelations over privacy concerns with Facebook apps, a new report finds some MySpace apps — including some games — are sharing user ID data with advertisers, in violation of the social network’s terms of service.

A Wall Street Journal report cites Wonderhill’s GreenSpot and RockYou’s RockYou Pets games among those apps that transmit a MySpace user ID to advertisers as part of a web address sent when a user clicks an ad.

While MySpace user ID’s are not necessarily linked to a user’s real name and personal information, advertisers could use this user ID information to access any information the user has made publicly available. Advertisers including Google, Quantcast and Rubicon said they were not actively using the data.

A RockYou spokesperson told the Journal that the user ID sharing in their apps was an inadvertent result of a third-party service that the company uses, and that the company is “reviewing all third-party providers to ensure compliance with our platform partners’ terms of service.”

Last week saw many Facebook applications, including games published by LOLApps, taken down from the popular social network for more wide-reaching breaches of user privacy.

The Journal report found the data sharing among MySpace apps appears to be less widespread than that at Facebook, where all of the network’s top 10 apps were found to be sending personally identifiable user ID data to outside companies.

Privacy concerns have been a major concern for online gaming companies of late, with Blizzard CEO Greg Canessa recently telling Gamasutra that his company was still trying to “wrap its head around” privacy issues. Facebook game publisher Zynga is the subject of a pending lawsuit over last week’s Facebook privacy breach. (source: Gamasutra)


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