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每日观察:关注第三季度智能手机与平板电脑市场(11.1)

发布时间:2013-11-01 11:35:29 Tags:,,,

1)据pocketgamer报道,微软日前宣布Windows Phone App Studio beta版本上线两个月以来已有16万用户创造了6.5万款应用。

为此,微软针对该软件beta版本添加了更多新功能,以便令该系统“更灵活地满足应用开发的需求”。即使用户手机并未连接网络,也可以使用最新缓存部署功能,访问动态数据和RSS feed。

app-studio-promo(from windsupersite.com)

app-studio-promo(from windsupersite.com)

如果用户要通过这款App Studio软件发布应用,就一定要打开他们的Visual Studio项目,添加自己的pubCentre ID,然后将应用发布到Windows Phone Store。

2)据mobile-ent报道,Facebook日前公布第三季度(截止2013年9月30日)显示,Facebook移动平台的月活跃用户同比上年增长45%,达到8.74亿,日活跃用户则达到5.07亿。

Facebook整体月活跃用户达11.9亿,同比上年增长18%,整体日活跃用户为7.28亿,同比增长25%。

Facebook广告收益达18亿美元,同比上年增长66%,移动广告占比49%,同比第二季度增长41%,比去年同期增长14%。

facebook-ad(from cn.engadget.com)

facebook-ad(from cn.engadget.com)

Facebook该季度总收益达20.2亿美元,比去年同期的12.6亿美元增长60%。

与此同时,Facebook成本及开支也增长45%,主要用于基础设施建设及增加人员。

3)据mobile-ent报道,Rovio旗下第三方游戏发行部门Rovio Stars日前推出来自泰国开发商的新款益智游戏《Juice Cubes》,这是Rovio Stars协助发布的第三款游戏(游戏邦注:之前两款分别是《 Icebreaker: A Vikings Voyage》和《Tiny Thief》)。

Juice Cubes(from pocketplaylab.com)

Juice Cubes(from pocketplaylab.com)

该游戏风格类似于《宝石迷阵》和《Candy Crush》,要求玩家连接多彩的方块,从而令其爆炸,同好友参与挑战,目前已支持在iOS和Android平台免费下载。

4)App Annie最近发布的第三季度数据显示,Google Play下载量比苹果App Store多25%,其应用收益也在逐渐赶上后者。

app market Q3 2013(from appannie)

app market Q3 2013(from appannie)

巴西已经发展成为仅次于美国、韩国、印度和俄罗斯的第五大Android应用市场,而App Store的前五大市场则分别是美国、中国、日本、英国和俄罗斯。

google play top countries(from App Annie)

google play top countries(from App Annie)

App Store Top Countries(frm App Annie)

App Store Top Countries(frm App Annie)

游戏是Google Play和App Store的头号应用类型,在所有应用下载量中占比40%。游戏在Google Play收益中占比80%,在App Store中仅占比70%。

值得注意的是,台湾地区在Google Play收益中居然也进入前5名市场的行列。

5)Strategy Analytics最近报告显示,2013年第三季度全球手机出货量超过4.18亿台,智能手机出货量达2.5亿台,Android在全球市场份额中占比81%(去年同期为75%)。

苹果份额从去年同期的15.6%降至13.4%,黑莓在全球智能手机市场份额却从4%降至1%,微软Windows Phone市场份额持续增长,首次季度出货量突破1000万台,比去年同期增长178%,目前已成为全球发展最快的智能手机平台。

nokia-windows-phone-8(from ifanr.com)

nokia-windows-phone-8(from ifanr.com)

6)IDC最新数据显示,2013年第三季度全球平板电脑销量为4760万台,增幅为37%。苹果iPad销量为1410万台,同比去年的1400万台仅增长0.6%,而三星却从去年同期的430万台增长至970万台,增幅高达123%;其他贴牌制造商的平板电脑市场份额为35.3%。

Tablets(from besttabletfor.me)

Tablets(from besttabletfor.me)

7)据gamasutra报道,德国汉堡工作室Fishlabs(代表作包括《Galaxy on Fire》)首席执行官Michael Schade在最近采访中谈到了工作室陷入困境的原因,表示如果开发者没有一款游戏日常收益有望达到100万美元,那就很难引起投资者的兴趣。

fishlabs-galaxy-on-fire(from fishlabs.com)

fishlabs-galaxy-on-fire(from fishlabs.com)

该工作室最近被迫裁员25人,Schade表示在招募新成员之前,他们必须能够证明Fishlabs能够在免费游戏市场中获得成功,但在这一市场取得成就难度超过付费游戏市场,因为这需要工作室具有更大的团队从事游戏设计、后端服务、追踪营销效能等更为繁琐的事务,并投入更大的营销成本以保证游戏获得足够的曝光度。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Microsoft: 160,000 ‘novice’ developers now working on Windows Phone apps

by Chris Kerr

Microsoft claims 160,000 users have created a total of 65,000 apps since it launched its Windows Phone App Studio beta two months ago.

Pitched as an attempt to get novices into app development, it’s claimed 150,000 projects in all have been started to date.

In response, the Redmond giant is looking to improve the beta by adding features that  make the system “more responsive to your app development needs”.

Responsive development

As a result, Microsoft claims to have improved app development workflow by enhancing the code and projects created in the App Studio Beta.

Using the new cache implementation, users can now access dynamic data and RSS feeds, even if the users phone is not connected, whilst features like “Fast Resume”, “FlipView” and NFC integration make fine tuning, and sharing apps even easier.

Microsoft has also made it easier for users to build ad control into their app.

To begin earning, users must open their Visual Studio project, add their pubCentre ID, and then publish their app to the Windows Phone Store before – hopefully – watching the cash flow in.

To gain access to these new features app developers can simply go to the Windows Phone App Studio dashboard and recreate their application.(source:pocketgamer

2)Facebook mobile ad revenues more than triple in a year

by Zen Terrelonge

Perhaps unsurprising as the company heads towards one billion mobile monthly active users.

Facebook has released its Q3 results ending September 30th, which show mobile monthly active users have grown 45 per cent year-on-year to reach 874 million, while mobile daily actives hit 507 million.

Comparatively, overall monthly active users are at 1.19 billion at an 18 per cent year-on-year growth and overall daily actives are at 728 million at a 25 per cent rise.

Given the surge in users, the social network’s advertising revenue has risen 66 per cent year-on-year to reach $1.8 billion and mobile accounts for 49 per cent of the sum, up from 41 per cent in Q2, and 14 per cent in Q3 2012.

Total revenue for the quarter, meanwhile, hit $2.02 billion at a 60 per cent increase on $1.26 billion in Q3 2012.

Mark Zuckerberg, founder and CEO, Facebook, said: “For nearly ten years, Facebook has been on a mission to connect the world. The strong results we achieved this quarter show that we’re prepared for the next phase of our company, as we work to bring the next five billion people online and into the knowledge economy.”

He is, of course, referring to the Internet.org scheme, which has been launched with Samsung, Opera, Nokia and more, a union devised to offer the rest of the world access to the internet.

Elsewhere, Facebook reported a 45 per cent rise in costs and expenses, which was prompted by infrastructure and increased staff numbers.

If a new report is anything to go by, that expense could increase significantly soon as the company is rumoured to be making a bid for BlackBerry.(source:mobile-ent

3)Rovio Stars releases third title, Juice Cubes

by Phil Tottman

The publishing initiative teams up with Pocket PlayLab to launch the new fruity game.

Rovio’s third party publishing sector, Rovio Stars has rolled out a new puzzle game from the Thai-based developer.

Juice Cubes is the third title launched with the help of Rovio Stars, introduced earlier this year. The first two titles, Icebreaker: A Vikings Voyage and Tiny Thief were released in the summer both being successful amongst fans and critics alike.

Kalle Kaivola, SVP product and publishing at Rovio Entertainment, said: “When we first Saw Juice Cubes, it was clear it had the hallmarks of a great Rovio Stars game: it combines smooth and engaging gameplay, great characters and a fun atmosphere, which makes it a perfect game for people of all ages.”

The game – with hints of Bejeweled and Candy Crush – gets players to connect the colourful cubes to create massive combos and explosions, take on challenges and compete with friends.

Pocket PlayLab rejected a number of publishers who wanted to put their name to the game, determined to go the distance alone. However obviously couldn’t turn down the offer from Rovio, with Jakob Lykkegaard, Co-Founder of Pocket PlayLab, saying: “we quickly found a perfect match in terms of combined our teams and fans.”

The game is available free for iOS and Android.(source:mobile-ent

4)Google Play now drives 25% more downloads than iOS app store, has 50% the revenue

John Koetsier

Google Play is continuing its inexorable overtaking of the App Store, with downloads now 25 percent higher, and app revenue that is slowly overtaking Apple’s sales.

The reason is exactly the same one that impacts iOS market share: international markets.

“The increase in Google Play’s downloads was primarily driven by Brazil and Argentina with [ Brazil ] climbing one spot in the rankings to number 4 behind the U.S., South Korea and India,” App Annie said as the app analytics company released its Q3 2013 rankings.

This is a huge change, as just in July of this year Google Play had a significant lead in app downloads, but only had 20 percent of Apple’s app store revenue.

Essentially, the BRIC countries — Brazil, Russia, India, and China — are starting to flex their muscle, and it’s almost all Android-powered. Brazil has the world’s fifth-largest population, a reasonable level of wealth, and a massively growing middle class, App Annie says, all of which is driving Brazil up the charts, joining the U.S., Korea, India, and Russia in the top five markets for Android apps.

In contrast, the top five countries on the iOS app store are the U.S., China, Japan, the U.K., and Russia.

Games continues to be the top category in both Google Play and the app store, accounting for 40 percent of all app downloads. Games drive about 80 percent of Google Play’s revenue, but only 70 percent of the app store’s, as Navigation and Social Networking took increased share this past quarter.

Interestingly, tiny Taiwan is fifth on the the list of countries on Google Play by revenue.(source:venturebeat

5)Android captures record 81% global market share, Windows Phone is ‘fastest growing’

John Koetsier

Global phone shipments are over 418 million, smartphone shipments hit a record 250 million, and Android has captured a record 81 percent global market share.

All in the third quarter of 2013.

“Android’s domination of global smartphone shipments reached a new peak in Q3 2013, with four out of every five smartphones now running Google’s OS,” Strategy Analytics analyst Scott Bicheno said in a statement. “Android’s gain came mainly at the expense of BlackBerry, which saw its global smartphone share dip from 4 percent to 1 percent in the past year due to a weak lineup of BB10 devices. Apple also lost some ground to Android because of its limited presence at the lower end of the smartphone market.”

In other words, no cheap iPhone.

Meanwhile, Microsoft’s Windows Phone platform continues to grow, although on an as-yet small base. Microsoft shipped more than 10 million smartphones in a quarter for the first time ever in its history, Strategy Analytics said, and doubled its global market share in the last year.

“Microsoft grew its smartphone shipments by 178 percent annually in Q3 2013, and it is currently the world’s fastest growing major smartphone platform,” Strategy Analytics’ Neil Mawston said.

Overall, the market grew 45.5 percent, even faster than 2012′s torrid 44 percent. Android’s market share jumped up to 81.3 percent, from 75 percent last year — and up from last quarter — while Apple’s slid from 15.6 percent in Q3 2012 to 13.4 percent this year. BlackBerry, on the other hand, lost over 75 percent of its market share, dropping to a single digit: 1 percent.

In light of Microsoft’s recent performance, that Nokia purchase may just make a lot of sense after all.(source:venturebeat

6)Samsung’s growth rate more than 100x Apple’s as tablet sales up almost 40%

John Koetsier

Global tablet sales grew 37 percent to 47.6 million units in the third quarter. But the big story is that Apple grew only .6 percent, year over year, while Samsung more than doubled its Q3 unit sales from 4.3 million in 2012 to 9.7 million in 2013, for a 123% growth rate.

And that assorted other “white box” manufacturers have now captured more market share than Apple, at 35.3 percent.

There is hope, however, for Apple, given its recent product announcements.

“With two 7.9-inch models starting at $299 and $399, and two 9.7-inch models starting at $399 and $499, Apple is taking steps to appeal to multiple segments,” Jitesh Ubrani, an IDC analyst, said in a statement. “While some undoubtedly hoped for more aggressive pricing from Apple, the current prices clearly reflect Apple’s ongoing strategy to maintain its premium status.”

Apple sold 14.1 million iPads in the past quarter, up only marginally from the 14 million it sold in the same quarter in 2012.(source:venturebeat

7) Investors aren’t interested unless you generate $1M a day, says Fishlabs

By Mike Rose

“If you don’t have a game that has the potential to generate $1 million a day, it is a tough call [for investors].”

- Fishlabs CEO Michael Schade discusses why his studio has fallen on hard times.

The Hamburg-based studio, best known for the Galaxy on Fire series, was forced to lay off 25 staff last week, as it undergoes creditors’ protection proceedings under self-administration.

Talking to PocketGamer.biz, Schade explained that the transition from premium to free-to-play caught his company offguard, as the mobile market continues to evolve rapidly.

“Ultimately, we were no longer able to deal with these challenges without the aid of a significant investment,” he noted — but garnering enough interest to get investors onboard has been easier said than done.

“Raising money is always a challenge, especially when you don’t yet have a live game that shows great metrics – at least in a handful of countries,” he added. “You might think success stories like Supercell have made it easier to raise money, but for some investors and even strategic partners the opposite is true.”

If your game isn’t generating at least $1 million in revenue every day, then it’s very difficult to get investors interested at all, Schade claims. In the meantime, the Fishlabs CEO is planning for his company’s future post-money problems.

“Before we hire new talent again, we first have to prove that we can be successful within the free-to-play environment,” he said. “It is much more difficult to be commercially successful with a free-to-play title than it is with a paid game, because you need a much bigger team working on the game design, backend, tracking and performance marketing.”

“You also need to have enough cash up your sleeve to go through several iterations because you have to optimize the game permanently after its initial launch, ” Schade mused. “And last but not least, you also have to spend quite a few marketing dollars to make sure that more and more players find out about your game and sign up to your servers.” (source:gamasutra


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