1）Vibrant Media最近报告指出，81%的智能手机和71%的平板电脑用户仍然更喜欢在桌面或笔记本电脑上查看内容，但其中有72%受访者称内容才是所有设备中的关键。

报告称用户现在希望在掌上设备也能像在桌面或笔记本电脑上一样舒适自如地查看内容，但内容发行商似乎还没有跟上步伐，他们针对移动设备推出的内容格式仍然有待改进。

tablets(from instant.ly)

2）Gartner最新数据预测，今年全球PC、平板电脑和手机出货量将比去年增长4.5%；平板电脑出货量将增长42.7%，而桌面及笔记本电脑增长仅11.2%，但今年平板电脑出货量预计为1.84亿台，而PC出货量则是3.03亿台。与此同时，手机出货量将超过18亿台，预计增长3.7%。

这一增长主要得益于廉价设备的发展，7英寸平板电脑蚕食高端平板电脑市场，以及巴西、中国、法国、德国、意大利、英国、美国和日本用户更喜欢在小型设备上查看内容的趋势。

3）据insidemobileapps报道，手机游戏工作室Space Ape作品《Samurai Siege》日前晋升iOS和Google Play榜单前列，发布两周安装量超过95万次，日常收益达6.5万美元。

Samurai Siege(from insidemobileapps)

4）据gamezebo报道，Zynga手机游戏《Solstice Arena》曾在上月宣布登陆Mac平台，近日又进军PC设备的Steam平台。

solstice arena(from tuaw.com)

这款PC版游戏推出了全跨平台服务，支持玩家与其他位于同一服务器的iPhone、iPad或Mac用户共同玩游戏，采用单点和多点鼠标按扭控制方式，允许玩家在PC上进行一些快速操作，之后在iPhone上进行更多操作。

5）投资银行Digi-Capital最近发布报告指出，今年全球电子游戏并购交易额已突破50亿美元。

除了软银对Supercell的投资之外，掌趣股份最近收购中国工作室玩蟹科技和上游信息也是其中较有代表性的大额交易。与2012年一样，这些并购交易主要来自手机游戏领域，尤其是中国、日本和韩国这些东亚市场。

6）据gamasutra报道，暴雪公司在2011年开始起诉为玩家提供《魔兽世界》外挂程序（游戏邦注：该程序会让玩家电脑在无人操作的情况下自主刷屏，并利用游戏奖励系统为玩家提供好处）的Ceiling Fan Software公司并于近日胜诉，败诉方将向暴雪支付700万美元的赔偿。

wow(from wowdiannao)

从该公司网站上可知，美国加利福尼亚地方法院还要求Ceiling Fan关闭公司，禁止其继续提供外挂程序。

7）移动广告公司InMobi最近发布报告指出，Android平台上的插页式广告（例如那些在活跃游戏或应用使用之间激活的全屏广告）效果更强，其点击率达20%，几乎是条幅广告和文本广告的两倍。

q3-2013-ad-format-ctr(from inmobi)

从iOS平台来看，不同类型的广告之间的效果却并没有如此明显的区别。

tablet-ad-format-response-q3-2013(from inmobi)

从平板电脑设备来看，文本广告效果更小，插页式广告再度胜出，点击率高达46%，超过了其他类型的网络广告。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）72 per cent of smartphone users expect same quality on all devices

by Phil Tottman

68 per cent of top print publications don’t have a mobile optimised site.

81 per cent of smartphone and 71 per cent of tablet owners still prefer to consume content on their desktop or laptop computers, but 72 per cent of those expect said content to be of a consist quality across all device, according to Vibrant Media.

The findings follow research released in April showing that 68 per cent of the UK’s top publications do not have mobile optimised sites.

Tom Pepper, MD UK of Vibrant Media, said: “Consumers now expect to consume content on their handheld device just as comfortably as they do on their desktop or laptop computers – but don’t feel that publishers’ sites will match their expectations.”

Vibrant’s new ad formats nestle comfortably on all platforms, and consists of four units, Vibrant Mosaic, Vibrant Lightbox, Virant Image and Vibrant Storyboard.

They are designed to respond to every digital device automatically altering how it delivers its content depending on platform.

Pepper continued: “Many publishers are still reliant on ad formats developed for desktop devices to serve consumers on handheld devices. These desktop-only formats often display as huge messages that obscure the editorial or so small there almost impossible to see.”（source：mobile-ent）

2）Global mobile phone, tablet, PC shipments to rise 4.5 per cent in 2013

by Zen Terrelonge

Low costs are responsible for the growth.

Most of you will be well aware that the popularity of PCs is fading away as mobile devices become more commonplace, and new Gartner data affirms the trend.

Worldwide PC, tablet and mobile phone shipments are collectively set to grow 4.5 per cent this year on 2012, with the rise driven by so many low-cost options on the market.

In terms of growth, tablet shipments will hammer the PC – desktop and notebook – market this year, with the former growing by 42.7 per cent compared to the latter’s 11.2 per cent decline.

That said, tablet shipments will sit at just 184 million compared to 303 million PC shipments. Meanwhile, mobile phone shipments are set to grow 3.7 per cent to more than 1.8 billion.

With reduced pricing driving growth, seven-inch tablets are denting the premium tablet market and consumers in Brazil, China, France, Germany, Italy, the UK, the US and Japan admit to preferring smaller forms for content consumption.

The low-cost UK tablet market is a very hot space at present, with Tesco introducing the Hudl and Argos launching the MyTablet a fortnight later.

Carolina Milanesi, research vice president at Gartner. “Continuing on the trend we saw last year, we expect this holiday season to be all about smaller tablets as even the long-term holiday favorite — the smartphone — loses its appeal.”

As for wearable technology, such as the Samsung Galaxy Gear smartwatch, don’t expect mass adoption just yet.

Milanesi, said: “For wearables to be successful, they need to add to the user experience by complementing and enhancing what other devices already offer. They also need to be stylish yet practical, and most of all hit the right price.

“In the short term, we expect consumers to look at wearables as nice to have rather than a “must have,” leaving smartphones to play the role of our faithful companion throughout the day.”（source：mobile-ent）

3）Samurai Siege earning $65K per day

Jon Robinson

Space Ape’s Samurai Siege is rocketing up the iOS and Google Play charts, earning $65K per day on 950,000+ installs in just under two weeks.

How did they do it? Inside Mobile Apps sits down with Space Ape’s CEO, John Earner, to find out more about the game, and what he thinks of the comparisons to Clash of Clans.（source：insidesocialgames）

4）Zynga’s Solstice Arena is now available on PC

By Joe Jasko

Last month we brought you the news that Zynga’s acclaimed mobile speed-MOBA game Solstice Arena had taken the battle to the Mac platform, and today we have word that PC owners are now among those listed who can get in on all of the fun. That’s right: Solstice Arena is now live for PC on Steam!

What’s great about the new PC version of the game is that it features full cross-platform support, so you can now play Solstice Arena against other gamers on the same server who are playing on their iPhones and iPads or Mac computers. All of the exhilarating and short-burst action will still be happening in real time, and Zynga has made sure to note that Solstice Arena has been built specifically for the PC platform ever since the early days of the game’s development cycle.

Completely balanced to hold up against its mobile counterparts, Solstice Arena on PC features intuitive single- and multi-touch mouse button controls, making it the perfect way to get in a few quick sessions on your desktop PC at work, and then a few more on your iPhone during the train ride home.（source：gamezebo）

5）Mobile games driving $5B in mergers and acquisitions this year

By Kris Ligman

Video game mergers and acquisitions have topped out at $5 billion U.S. so far this year thanks to strong investments and purchasing deals largely among mobile developers, says investment bank Digi-Capital.

In a new report, Digi-Capital analyst Tim Merel says that investments such as Soft Bank’s recent $1.5 billion majority stake investment in Clash of Clans developer Supercell have gone some way in smashing analysts’ projections.

“When we anticipated a record for games [mergers and acquisitions] in 2013 two weeks ago in our Q3 2013 Global Games Investment review, we were not expecting that record within two weeks,” says Merel.

In addition to Soft Bank’s Supercell investment, Ourpalm’s recent acquisition of Chinese studios Playcrab and Shanggames also drove up the overall figure. Like in 2012, the bulk of the mergers and acquisitions came through the mobile games space, in particular the East Asian markets of China, Japan and South Korea. You can read the entire report from Digi-Capital here.（source：gamasutra）

6）Blizzard wins lawsuit against World of Warcraft bot company

By Mike Rose

After two years of legal battling, a company that provides exploitative bot capabilities for Blizzard’s World of Warcraft MMO has been forced to cease operations, and pay Blizzard $7 million in damages.

Blizzard initially filed a lawsuit against Ceiling Fan Software back in 2011. The company provides a method for WoW players to keep playing the game even when they are away from their computer, and essentially exploit the game’s reward system.

On the company’s website, Ceiling Fan co-founder Josh Becker explained that the ruling from the U.S. District Court in California last week means that the company can no longer offer the botting products, and that it has been forced to shut down.（source：gamasutra）

7）Chart of the Week: Why you should be using interstitial ads for tablets and Android

by Jon Jordan

The point of big data is that it needs to be big enough to produce simple results.

Mobile advertising outfit InMobi knows all about big, given that its official reach is 691 million users in 165 countries. It’s also pushed 50 million app downloads during 2013.

As for those simple results, it’s looking to bring them to the market with its new quarterly App Insight reports.

Big on Android

One interesting element InMobi has dug down into is the relative successful of different advertising formats.

A strong conclusion is that on Android, interstitial ads – i.e. those that go full-screen, typically triggered inbetween active game or app usage — are much more effective — almost doubly effective with a click-thru rate of 20 percent – than banners and text ads.

That might not seem like rocket science, but conversely, when it comes to iOS advertising, InMobi records much less variation between different types of advertising.

Big on tablets too

InMobil also had a look at advertising on tablets.

In this case, it found the effectiveness of text ads was heavily reduced. Once again interstitial ads won out, offering 46 percent higher click-thru rates than average network advertising.

Rich media ads performed better than average too, although it would have been interesting to see how these compared directly with video adverts, which are generally reckoned to be the fast-growing and most effective sector in mobile advertising at the moment.（source：pocketgamer）