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每日观察:关注iOS 7升级对应用评价的影响(10.10)

发布时间:2013-10-10 11:35:23 Tags:,,,

1)据insidemobileapps报道,Gamevil在宣布收购Com2uS数天之后又抛出收购另一家手机游戏公司Nine Wheels的消息。除此之外,该公司还向Everple和DBros这两家开发商进行产权投资。

Nine Wheels代表作包括葡萄园酿酒游戏《Grape Valley》,而Everple的主要作品则是《Monster Warlord》,DBros则是《Ocean Tales》开发商,Gamevil曾是这三者的游戏发行商。

gamevil-logo(from insidemobileapps)

gamevil-logo(from insidemobileapps)

Gamevil表示公司还计划通过向其他公司、项目投资和人才收购行为加快公司的全球化扩张。Gamevil游戏在所有平台下载量已突破3亿次,并与同全球70多家工作室建立合作关系。

2)据PrivCo的私募公司财政数据分析师所称,Twitter已经在其S-1文件中透露公司将于2013年11月15日进行IPO。

此外,Twitter还透露基层员工(非高管)在2014年2月15日起可以出售手中持有的公司股票。

TWITTER-IPO(from bayvoice.net)

TWITTER-IPO(from bayvoice.net)

值得注意的是,Twitter在S-1文件中也指出了公司当前面临的最大风险就是国际市场。Twitter在美国之外的用户在其每月平均用户数量中占比高达77%,但收益仅占比25%。这部分用户,尤其是来自发展中国家的群体最难实现盈利。

Twitter最近数月在美国每次广告浏览量的收益为2.17美元,而在世界其余地区仅为0.3美元。

3)软件测试服务uTest最近监测App Store超过88万款的应用数据显示,超过5500款应用至少有一条评论内容与iOS 7有关。这些应用平均得到3.56颗星,而在评论中提到iOS 7的应用得分更低,仅为2.81颗星。

star rate(from littlebigdetails.com)

star rate(from littlebigdetails.com)

这些提到iOS 7的应用评价多抱怨更新至苹果iOS 7的应用并没有得到优化。例如,Whatsapp提到iOS 7的评价包括:“升级到iOS 7后我都不能发送图片了,为什么?”“它在iOS 7上非常糟糕”“iOS 7的键盘输入很差”“我升级到iOS 7后,它老崩溃,快把应用升级到iOS 7吧”……

4)据venturebeat报道,Internet Advertising Bureau最近数据预测,2013下半年美国网络广告收益将比2012年增长18%,创下历史新纪录。其中移动广告收益增势最强,将飙升145%达到30亿美元,而数字视频广告则将增长24%,达到13亿美元。

online_advertising(from webtrends.com)

online_advertising(from webtrends.com)

搜索广告收益增长7%,达87亿,仅比展示性广告收益多三分之一,后者收益增长9%,达到61亿美元。

包括Facebook、谷歌和Twitter在内的美国前十大网络公司控制了70%的美国网络广告收益。

5)Trend Micro数据预测,到今年底市场上的恶意软件数量将超过100万种。

Juniper最近报告指出,到2018将近13亿台移动设备(游戏邦注:包括智能手机、功能性手机和平板电脑)需要安装防毒防盗软件。

malware(from kaspersky.com)

malware(from kaspersky.com)

6)据俄罗斯媒体Izvestiya报道,俄罗斯政府日前宣布将扶持本地游戏开发商制作“爱国主义”电子游戏,并将禁止涂黑俄罗斯的外国游戏进入市场。

俄罗斯文化部长Vladimir Medinsky表示,电子游戏制作公司应以真实而客观的态度展示历史事实,电子游戏不但要提供娱乐价值,还应该具有爱国主义教育意义。

Company-of-Heroes-2(from pcgamer.com)

Company-of-Heroes-2(from pcgamer.com)

响应政府号召,制作爱国主义电子游戏的俄罗斯工作室将得到政府补助,而涉嫌贬损俄军的外国游戏则将面临进口限额。例如Relic Entertainment旗下游戏《Company of Heroes》中对二战俄军的描述而惹恼俄国官方,该游戏可能将被当地新法规所禁止。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Gamevil acquires Nine Wheels, makes investments in Everple, DBros

Brandy Shaul

Just days following the announcement that Gamevil had acquired Com2uS, the Korean mobile game company has announced another acquisition, this time of mobile game developer Nine Wheels. In addition, Gamevil has made equity investments in two other developers, Everple and DBros, all in an effort to increase its reach and status on a worldwide stage.

Nine Wheels is behind Grape Valley, a simulation game that sees players taking over their own vineyard and wine boutique. Everple, meanwhile, is the developer of Monster Warlord, a monster collection and battle game. Finally, DBROS is the company behind Ocean Tales. Gamevil was the publisher on all three games.

A company statement confirms Gamevil’s plans for additional acquisitions, as the publisher looks to “accelerate its global expansion efforts through continued, aggressive investments into companies, projects, and talent acquisitions.”

Its titles have been downloaded over 300 million times across platforms, with the publisher having relationships with over 70 development studios around the world. More information about Gamevil is available on its website.(source:insidemobileapps

2)Twitter accidentally reveals IPO date: Nov. 15

John Koetsier

Twitter has accidentally revealed its IPO date in revisions to its S-1 filing, private company financial data analysts at PrivCo say.

It looks like Nov. 15 will be the big day.

The information was revealed as Twitter mentioned the dates when employees who are not executives will be able to sell their stock — Feb. 15, 2014, after the typical lock-up period expires.

As PrivCo says:

The typical lock-up period for employees to sell Restricted Stock stock to cover tax obligations due upon vesting is typically 90 days after an IPO. In an earlier version of the S-1, Twitter’s IPO advisors slipped up and inadvertently revealed the end-date for the lock-up period as the fixed date of FEBRUARY 15, 2014 (rather than leaving the date blank as most filings do until right before the final pre-Roadshow S-1 amendment, when the IPO date is announced).

The accidental date reveals for the first time that Twitter plans to IPO on November 15, 2013 … The revelation was an accident …

Other changes in the prospectus revealed today indicate that mobile became more and more important to Twitter over time, and that — as we’ve covered previously — Twitter’s biggest risk is its international growth.

Use of the word “mobile” increased each time Twitter revised the document, rising from 91 in the first version in July to 131 in the latest version:

However, most interesting, perhaps, is that Twitter significantly boosted the warnings issued to investors regarding its biggest risk: international. Users outside the United States constitute a massive 77 percent of Twitter’s monthly average users, but they provide only 25 percent of Twitter’s revenue.

Those users are simply harder to monetize, particularly when they’re in developing countries.

So Twitter had to add new language to its S-1 that indicates that advertising revenue per timeline view in the U.S. was $2.17 in recent months, while the same number for the rest of the world was just a small fraction of that: $0.30.(source:venturebeat

3)iPhone developers: Not optimizing for iOS 7 will cost you big $$$

John Koetsier

Software testing service uTest, which analyzes more than 80 million reviews with its mobile app analytics tool Applause, is revealing some attention-grabbing numbers that might make app developers think twice about delaying iOS 7 updates.

Especially major apps like WhatsApp, which is getting hammered by iOS 7 adopters.

Applause indexes over 880,000 apps on the iOS app store, and its statistics show that over 5,500 apps have at least one review that contains a mention of iOS 7. The average star rating is 3.56, but apps with reviews that mention iOS 7 come in quite a bit lower, down at 2.81.

That’s almost a full star drop.

Most likely, it’s due to the fact that when reviews mention iOS 7, it’s because the app developer hasn’t yet updated the app for Apple’s newest mobile operating system. And sadly, because the app just doesn’t work — or look — as good as it should. That includes big apps from major mobile companies like Skype and WhatsApp:reviews iOS 7 apps

As you can see, when a review mentions iOS 7 for Skype, the average star rating is down 1.45 stars. For WhatsApp, that’s 1.7, and for Chess with Friends, it’s a massive 2.42 stars difference.

That’s huge, especially in the ultra-competitive messaging space, where WhatsApp is a perennial chart topper, hitting fifth on iOS by monthly revenue and second on Google Play for downloads, as well as sixth on Google Play for revenue earlier this year. Those are impressive feats (it even jumped an astounding 93 spots on iOS in App Annie’s rankings in one month), and they reveal that there’s also big money at stake here. Because users care about reviews and star ratings when they choose apps, and bad reviews mean fewer users.

whatsappWell over 200 million iOS users have now upgraded to iOS 7 – probably closer to 300 million by now — so this is no small group of users. And frankly, they’re a little pissed off:

After iOS 7 I can’t send pictures. Whyyyyyyy????”

“Look terrible on iOS 7″

“Keyboard of ios7 is messed up with space between text area and the keyboard.. Looks bad..”

“It keeps crushing after i update to ios 7, please update it for ios7″

One user who complained about the experience of using WhatsApp on iOS 7 then said something that will hit home with WhatsApp executives: “Better use Viber and Skype which works excellent.” Viber, of course, is an up-and-coming messaging system that boasts over 200 million users and is significant competition for WhatsApp.(source:venturebeat

4)Online ad revenues jump 18% to $20B in first 6 months of 2013, a new record

John Koetsier

Death, taxes, and Internet ad revenues going up are the new certainties of life, apparently.

Online ad revenues in the U.S. jumped 18 percent from 2012′s numbers to hit a new record, $20.1 billion, just for the first half of 2013. Mobile revenues were the fastest-growing, soaring 145 percent to $3 billion, and digital video ads, crucial to the growth of visual media online such as YouTube, rose 24 percent to $1.3 billion.

That’s good news for Facebook, Google — and the soon-to-IPO Twitter. The top 10 online companies command 70 percent of all online ad revenue.

“Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens,” Internet Advertising Bureau CEO Randall Rothenberg said in a statement.

Search revenues, the money that search engines such as Google and Bing as well as local search sites such as Yelp and Yellow Pages bring in, continued to rise, but at a slower pace. Search revenues increased 7 percent to $8.7 billion, just about a third more than display ad revenue, which increased 9 percent to $6.1 billion.(source:venturebeat

5)Over 80 per cent of smartphones are not protected from malware

by Phil Tottman

Consumers are not as aware of cyber attacks as they should be, and think that the price of security is too high.

Even though such a high number of smartphones remain unprotected, Juniper has found that nearly 1.3 billion mobile devices including smartphones, feature phones and tablets will have mobile security software installed by 2018.

Over the last few years, mobile malware has increased over the last two years.

Cyber criminals are starting to focus more on the mobile platform than PC across both enterprise and consumer segments.

By the end of this year, Trend Micro’s data reckons that there will be more than one million malwares within the market.

Within businesses, the implementation of security policies and security products as well as staff training may not be enough, considering the increase of BYOD (bring your own device) as a single policy or measure may not be enough to cover the shear number of devices.

However, steady consumer awareness paired with greater visibility of product adoption levels, resulted in service adoption druing 2012, leading to higher than expected service levels.(source:mobile-ent

6) Russian studios encouraged to produce ‘patriotic’ games

By Mike Rose

The Russian government plans to produce “patriotic” video games with help from local game developers, while foreign games that paint Russia in a negative light may find themselves banned.

Speaking to Russian daily newspaper Izvestiya, and as reported by the Hollywood Reporter, Arseny Mironov, an aide to Russia’s culture minister Vladimir Medinsky, noted that games created with a negative image of Russia are unacceptable.

“The main thing we expect from the producers of video games is the realistic and historically truthful representation of events,” he said. “A video game has to have not only an entertainment value, but it also has to teach and be conducive to patriotic education.”

With this in mind, The Russian Military History Society has been put in charge of producing the Russian government’s first patriotic video game, with a focus on the inception of Russian military aviation during the First World War.

The game is due to be released sometime in 2014, and will be developed in collaboration with several Russian video game developers (no studio names have been provided as of yet.)

Russian studios who choose to make patriotic video games will also be provided with government grants. Meanwhile, any foreign games that “discredit the Russian soldier” and “distort historic facts” could face an import bans.

Company of Heroes from Relic Entertainment, for example, has apparently upset Russian officials thanks to its depiction of Russian WWII soldiers. This game would face a ban under new potential laws. (source:gamasutra


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