根GDC Next姐妹大会App Developers Conference的组织者所展开的一项新研究，盗版和发现性是如今应用开发者所面临的最大问题。

为了在ADC之前制定应用开发概览，组织者就目标平台，应用商店，盈利方法等等问题对超过250名应用创造者展开调查。

appdevconference(from tuaw)

由UBM Tech（游戏邦注：同样也是Gamasutra的拥有者）以及最大也是最长久的专业游戏产业大会Game Developers Conference的创造者和制作人所组织的ADC将于11月5日至7日在洛杉矶会议中心举行，并将与于另一大重要事件GDC Next出现在同样的场地。

在接受调查的开发者中有26%遇到应用被盗版的情况；在那些带有IAP的应用中也出现了同样的比例

in-app purchases hacked(from gamezebo)

ADC的调查发现，盗版是应用开发面临的一大问题——尽管有些开发者因此受到巨大的伤害，而有些却并非如此。26%受调查的开发者表示他们的应用遭遇过盗版。在那些使用了应用内部购买的开发者中，同样有26%的人表示他们的IAP被盗版过。

7%的调查对象表示清楚他们的应用盗版数据，不管是通过内部检查，分析，其它资源还是别人所提供的证据。其中一位开发者说道：“在我们超过800万的下载中，有超过150万是来自盗版，这种情况主要发生在俄罗斯和中国。”还有一个人表示，在Android，“有将近90%的应用内部购买是假的。”另外一位开发者说道：“Flurry analytics独立用户：11862。App Store下载：1141。如此看来90.4%属于盗版。”

曝光度是应用生态圈最严重的问题

在自由调查问题中，开发者被要求回答自己认为在当前应用开发市场中存在的最大问题是什么。而大多数答案都与发现性问题有关——虽然是基于不同面。开发者总是认为应用商店非常“拥挤”且“充满各种低质量应用”；也有人认为用户对于免费应用的期望使得开发者很难为自己的高质量应用设定高于0.99美元的价格。

还有其他开发者认为平台和设备分裂性是自己面对的主要问题：“需要支持太多设备和操作系统，”“太多应用商店，”“太多竞争平台，”“不同的语言和商店。”

当提到他们的工作室是如何解决这些问题时，大多数开发者都非常清楚：创造更优秀的应用。“尽可能创造最棒的应用，”“创造一款高质量应用，”“创造具有创造性的应用，”“给予玩家有价值的应用，”“让所有内容变得更加重要”都是类似的回应。

游戏主导应用开发类型，但开发者希望能够实现开发内容的多样化发展

game rule app verticals(from adconf)

游戏是目前为止最受欢迎的应用类别：69%被调查的开发者都在制作游戏，37%的开发者在制作娱乐应用，32%在制作教育应用，22%在制作生活类应用，21%在制作品牌市场营销，16%在制作企业应用以及14%在制作医疗保健应用。

但是那些制作游戏的被调查者并不只是制作游戏；许多游戏开发者也在创造大众娱乐应用（38%），教育应用（29%），品牌市场营销应用（17%），生活应用（15%），健康应用（11%），甚至是企业应用（11%）。

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

ADC survey finds piracy, discoverability to be key issues facing app creators

Piracy and discoverability are the top issues facing app developers today, according to new research conducted by the organizers of GDC Next sister event the App Developers Conference.

In order to paint a picture of the app development landscape as it stands right before ADC, more than 250 app creators were surveyed on topics ranging from targeted platforms and app stores to app verticals, monetization methods and more. The full text of the survey results is available for free.

Organized by UBM Tech (also owners of Gamasutra), creators and producers of the largest and longest-running professionals-only game industry conference, the Game Developers Conference, ADC will take place November 5th-7th at the Los Angeles Convention Center and will be co-located with another inaugural event, the future-facing GDC Next.

26% of surveyed devs had their apps pirated; of those with IAP, same percentage saw them hacked

The ADC survey found that piracy is a major issue with app development—though it appears that some developers feel the sting far more heavily than others. 26% of surveyed developers reported that to their knowledge, their apps had been pirated. Of those developers whose apps use in-app purchases (IAP), a similar 26% found that their IAPs had been hacked (that is, obtained without payment).

7% of respondents were familiar with their app’s piracy statistics, either from internal checks, analytics, or other sources, and some of those provided anecdotal evidence. “Of our 8M+ total downloads,” one said, “1.5M+ have been pirated, mostly in Russia and China.” Another stated that, on Android, “approximately 90% in-app purchases were faked.” Yet another said, “Flurry analytics unique users: 11862. App Store downloads: 1141. 90.4% pirated copies.”

Discoverability cited as #1 problem with app ecosystem

In a free-form survey question, developers were asked to identify what they felt to be the biggest problem within the current app development market. Most answers connected to problems with discoverability—albeit from different ends of the spectrum. Developers frequently described app stores as “crowded” and “overpopulated with low-quality apps”; others also noted that users’ expectations for free apps made it hard to charge even $0.99 for their higher-quality app.

Other developers cited platform and device fragmentation as their main issue: “Too many devices and operating systems to support,” “Too many app stores,” “Too many competing platforms,” “Different languages and stores,” and other similar comments came up very frequently.

When it came to how their studio attempted to solve said problems, most developers were fairly clear: Make better apps. “Create the best app possible,” “Build a quality app,” “Make innovative apps,” “Give them an app worth paying for,” “Make things that matter,” and similar responses were very common.

Games rule app verticals, but developers are willing and able to diversify

Games were by far the most popular app category: 69% of surveyed devs made games, followed by entertainment (37%), education (32%), lifestyle (22%), brand marketing (21%), enterprise (16%) and health/wellness (14%).

But the respondents didn’t only make games; a significant portion of game dev respondents also made apps for general entertainment (38%), education (29%), brand marketing (17%), lifestyle (15%), health and wellness (11%), and even enterprise (11%).

ADC is an entirely new event from the creators of the acclaimed Game Developers Conference focusing on the very best programming, architecture, UI, marketing and business of apps outside of games.

Speakers include notables from Evernote, Dropbox, Netflix, Pandora, Six To Start, Tumblr and a multitude of others. The show is co-located with Game Developers Conference Next – an in-depth event that will feature detailed content about creating the game experiences of the future, from free-to-play through indie and next-gen platforms.

ADC will run November 5th-7th at the Los Angeles Convention Center, and the early registration cap of 500 reduced-price attendees is rapidly being reached, so attendees should consider signing up now. More information is available at the official App Developers Conference website.(source:gamasutra)