9月21日，为全球各种数码商品、社交网络、网络游戏和视频游戏提供支付方式的PlaySpan公司宣布将与韩国网游公司Ncsoft合作经销其特许经营的Guild Wars等几款游戏。

playspan

Cuild Wars的特许经营权包括《Guild Wars年度版》，《Guild Wars北方之眼》和《Guild Wars三部曲》的销售，售价从19.99美元到39.99美元不等。另外NCsoft的特许经营权还包括《City of Heroes: Going Rogue》（39.99美元）和《永恒之塔：袭击巴劳瑞尔》，目前预定这款大型多人网络游戏的人数已超过了45万。

对此，北美销售总监Keri Taylor指出，“PlaySpan公司可以帮助我们拓宽付费玩家基础，另外其提供的多样化支付方式也有助于我们吸引更多的玩家。”

针对用户，PlaySpan史无前例地将电子商务和社区功能与在线游戏相结合。除了购买数字产品外，该平台的注册用户还可以进行如建立自己的个人档案，提升等级，发言评价所玩游戏等活动。另外该平台还提供购物券、奖品和各种提高网络游戏体验的特殊奖励等。

PlaySpan的首席执行官Karl Mehta表示，“我们的目标是为游戏行业的合作伙伴提供两个终端之间的货币化服务。”

Ncsoft是PlaySpan众多游戏发行商合作伙伴之一。其他还包括Aeria Games, GamersFirst, G4, Ntreev, Frogster (Runes of Magic), Gravity, CCP Games (EVE Online)和Joymax (Silk Road)。目前50多款大型多人网络游戏和虚拟世界都在使用PlaySpan的功能道具和货币。

PlaySpan相关

PlaySpan公司主要为全球1000多款网络游戏、社交网站和在线视频提供支付手段。PlaySpan的货币化服务平台可以为游戏开发者和发行商提供新的收入来源，提高游戏的每用户平均收入。

PlaySpan的货币化服务及其全球支付产品UltimatePay在180多个国家提供85种支付方式，其中包括信用卡，PayPal、手机支付和PlaySpan的ULTIMATE GAME CARD，目前这款销量第一的多游戏预付卡在北美5万多个零售网店都可以买到。

PlaySpan公司总部位于硅谷，在俄亥俄州、维吉尼亚州和孟买都设有办公室。 其投资商包括Easton Capital, Menlo Ventures, Vodafone Ventures, Softbank Bodhi Fund, STIC和Novel TMT Ventures.

NCsoft相关

NCsoft总部位于韩国首尔，是世界主要的大型多人网络游戏发行商及开发商，旗下的特许经营游戏包括包括《永恒之塔》, Lineage, Guild Wars和City of Heroes等。NCsoft West作为NCsoft公司分部主要负责北美、欧洲、南美和澳大利亚、新西兰的游戏运营工作。（本文由游戏邦/gamerboom.com编译）

PlaySpan, the global leader in monetization solutions for digital goods, social networks, online games and videos, today announced that it has partnered with leading online game publisher NCsoft to distribute its popular franchises Guild Wars, City Heroes and Aion.

Games within the Guild Wars franchise for sale include Guild Wars Game of the Year Edition, Guild Wars Eye of the North, and Guild Wars Trilogy for prices ranging from $19.99 to $39.99. The other NCsoft titles include City of Heroes: Going Rogue? Complete Collection ($39.99) and Aion: Assault on Balaurea ($39.99), the year’s biggest MMO release with 450,000 preorders.

“PlaySpan provides us with the opportunity to expand the reach of our paying audience,” said Keri Taylor, Director of North American Sales. “With a vibrant community and a large selection of payment methods, their Marketplace offers the opportunity to monetize players we couldn’t otherwise acquire.”

With its direct to consumer, Social Marketplace (www.playspan.com), PlaySpan has become a pioneer in the blending of ecommerce and community features targeted at online gamers. The Marketplace is built on PlaySpan’s award-winning Monetization-as-a-Service Platform. In addition to shopping for digital goods, registered users of the PlaySpan marketplace can create personal profiles, rate and comment on the games they play, and take advantage of coupons, rewards and special offers to enhance their online game experience.

“Our goal is to provide end to end Monetization-as-a-Service solutions for our game industry partners,” said Karl Mehta, Founder & CEO. “From the Marketplace on the front end to catalog management, contextual merchandising and payment solutions on the backend we have the entire spectrum covered in one integrated platform.”

NCsoft joins a growing list of top publishers whose games, virtual currencies and digital goods are resold in the PlaySpan Marketplace. Other publishers include Aeria Games, GamersFirst, G4, Ntreev, Frogster (Runes of Magic), Gravity, CCP Games (EVE Online) and Joymax (Silk Road). PlaySpan features items and currencies from more than 50 online MMO games and virtual worlds in its catalog, hundreds of PC downloads, pay-per-view videos and a flash game arcade.

About PlaySpan, Inc.

PlaySpan is the global leader in monetization solutions for more than 1,000 online games, social networks, and online videos. PlaySpan’s patent-pending Monetization-as-a-Service? platform enables publishers and developers to generate new revenue streams and grow ARPU.

PlaySpan’s Monetization-as-a-Service? with its global payments product, UltimatePay delivers over 85 global payment methods in 180 countries including credit cards, PayPal, mobile payments, and PlaySpan’s ULTIMATE GAME CARD, the #1 selling multi-game pre-paid card, available in over 50,000 retail locations across North America and a growing list of countries worldwide.

PlaySpan is headquartered in Silicon Valley with offices in Ohio, Virginia, and Mumbai. Investors include Easton Capital, Menlo Ventures, Vodafone Ventures, Softbank Bodhi Fund, STIC, and Novel TMT Ventures. The company has won over 13 major awards in the past 3 years, was honored by Inc Magazine as one of the fastest growing companies in its Inc 5000 list for 2010 and was named to Business Insider’s prestigious Digital 100 for 2010.

For more information about PlaySpan, visit: developer.playspan.com

About NCsoft

NCsoft, headquartered in Seoul, Korea, is the world’s premier publisher and developer of massively multiplayer online games, including the critically acclaimed Aion®, Lineage®, Guild Wars® and City of Heroes® franchises. NCsoft West is a division of NCsoft that holds operating responsibilities for North America, Europe, South America, and Australia/New Zealand. More information can be found at us.ncsoft.com.（source：sfgate）