游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

pocketgamer:BuzzCity推Android免费应用内置广告SDK

发布时间:2010-10-21 11:48:56 Tags:,,,

继黑莓手机之后,广告网站BuzzCity日前将Android也纳入自己的支持平台系统中,推出了专用于Android的SDK(软件开发工具包),支持开发商将广告植入自己的应用中,以广告赞助增加营收来源。

Buzzcity-logo

Buzzcity-logo

BuzzCity公司的首席执行官KF Lai表示,“Android不久就会成为许多连网平台的理想选择,它是一个开发性的操作系统,支持开发商、手机设备制造商根据应用类型快速开发用户界面,相信这也将促使它成为更广阔的广告投放平台。”

因为Android应用商店的付费应用仍仅限于一些特定国家,所以BuzzCity推出的SDK无疑有利于弥补这一缺憾,增强Android平台的吸引力,该公司称此举有助于开发商向付费应用受限地区推出由广告赞助的免费应用。

据了解,BuzzCity在印度和印尼地区最有市场,其广告网站每月可投放45亿个广告,主要按广告点击次数收费。

另外,开发商还可以通过BuzzCity的免费手机游戏门户网站Djuzz,在该网注册投放广告。(本文为游戏邦/gamerboom.com编译)

BuzzCity brings in-app ads to Android with new SDK

Good for freemium games and emerging markets 

Following on from its recent roll out on BlackBerry, ad network BuzzCity has added Android to its roster of supported platforms, launching a dedicated SDK.

Like its SDKs for other platforms, BuzzCity’s Android kit allows developers to employ in-app ads in their titles, providing what it claims is a lucrative additional revenue stream.

“Android is well positioned to power a large number and variety of connected devices in the near future,” said BuzzCity CEO KF Lai.

“It is the only non-proprietary operating system that allows both developers and handset manufacturers to rapidly develop the user interface for new applications – and we believe that this gives it a greater chance of wider commercial adoption.”

Opening up Android

BuzzCity’s SDK could prove to be an especially valuable addition to Android, given paid apps on Android Market are restricted to certain countries.

Indeed, BuzzCity is particularly strong in the Indian and Indonesian market.

As such, the firm claims this move will enable developers to mop up with advertising supported free releases in areas where app billing isn’t available.

“Let’s not forget that free apps drive downloads regardless of billing,” concluded Lai.

BuzzCity’s ad network currently serves 4.5 billion ads a month, with revenue earned on a per click basis.

The firm also offers developers signed up to its network a spot on its free mobile games portal Djuzz.(source:pocketgamer)


上一篇:

下一篇: