2）App Annie最近发布的Google Play数据显示，该应用商店唱主角的是通信应用，此类应用在其下载量榜单前10名占据了6个席位；而7月份iOS榜单前10名应用中，仅有2者是通信应用。
Google Play下载量最高的非游戏应用，几乎都是来自Facebook、WhatsApp、腾讯、Twitter的社交和通信应用，而美国App Store的同一榜单则覆盖了导航、教育、照片、视频和实用工具等多种应用类型。值得注意的是，原先位于第441名的中国教育类应用《看图猜成语》已经一举跃居App Store下载量榜单第三名。
Google Maps和YouTube分别位居App Store下载量榜单第一和第二名，Google Earth则从第31名上升至第9名。
仅有三家发行商同时出现在App Store和Google Play收益榜单前10名，它们分别是音乐应用Pandora和两款导航应用TomTom和Garmin。
3）据pocketgamer报道，Kabam内部知情人曾在7月份指出，Kabam曾向一些匿名风投公司出售了价值3850万美元的股份，现在则透露Google Venture就是其中之一，其他风投公司包括Founders Circle Capital、Pinnacle Ventures和Canaan Partners。
4）App Annie最新报告指出，Gameloft发布的热门手机游戏《Despicable Me:Minion Rush》（游戏邦注：这是根据动画电影《卑鄙的我2》授权改编的跑酷类游戏）在iOS和Google Play平台下载量超过5000万次，Gameloft也由此一跃成为下载量领先的游戏发行商。
儿童游戏发行商在7月份下载量榜单的十大发行商中占据4个席位，竞速类游戏同样表现出众，EA的《实况赛车3》进入iOS榜单前十名，Turbo Racing League（基于电影的应用）和《Fast Racing 3D》也进入该月榜单。
而Zynga却没有一款游戏出现在iOS或Google Play手机游戏下载量榜单前十名；iOS和Google Play榜单出现了越来越多国际发行商，爱沙尼亚发行商MobiPlay在7月份iOS下载量榜单中上升17名，成为排名第9的iOS发行商，其热门游戏是3D益智游戏《Can You Escape?》；Doodle Mobile（由李开复领导的中国公司旗下孵化团队之一）因《Fast Racing 3D》而在Google Play榜单绽放异彩；Rovio在iOS排名第6，在Google Play排名第4。
而收益榜单排名变化却不大，《Clash of Clans》开发商Supercell连续第6个月位居iOS榜单之首，之后分别是King、GungHo、EA和GREE。在Google Play收益榜单，GungHo排名第一，之后是Line、韩国CJ E&M、DeNA和GREE。
Nordeus的足球俱乐部管理游戏《Top Eleven》在欧洲仍然很有人气，在iOS从第9名上升至第7名；GungHo的《Puzzle & Dragons》仍然是Google Play月收益榜单冠军。
1）Mobile to account for 44.4 per cent of UK digital ad spend by 2017
by Zen Terrelonge
Up from just 9.7 per cent in 2012.
eMarketer recently said the US digital ad spend would hit $42.26 billion this year and now reveals the UK spend will hit £6.1 billion ($9.63bn), rising to £8.36 billion (nearly $13.3bn) by 2017.
Mobile advertising is a key contributor to the figures and will account for 16.5 per cent of the spend – equivalent to almost £1 billion ($1.59bn) – up from 9.7 per cent in 2012.
The UK’s mobile ad space is expected to continuine growing, powering 44.4 per cent of digital ad spending and a quarter of all ad spending by 2017.
At present, Google and Facebook are leading the UK digital ad market and their combined revenues will account for almost half of the this year’s $6.1bn spend.
The search engine will power 43 per cent of UK digital ad revenues – up slightly from 41.9 per cent in 2012 – and is due to hit 46 per cent by 2015. Facebook, meanwhile, will be responsible for five per cent of the digital ad spend in the region.
The social network’s ad revenues in the UK hit almost £223 million ($353.3m) last year, and is set to rise 36 per cent this year to hit £303 million ($481.4m).
By way of comparison, the overall UK media spend was set to hit £13.98 billion ($22.18bn) this year but has been revised to £13.96 billion ($22.16 bn).
Facebook recently said its mobile monthly active users in the UK were up by 22 per cent, prompting clients Unilever, Pimm’s and Pepsi to reveal the success they’ve had engaging with Brits.（source：mobile-ent）
2）6 of the top 10 Google Play apps are messaging apps, Pandora leads iOS for the fourth month
App Annie released its latest app ecosystem report on Google Play and the app store today. Apparently Google Play is all about communication, as a massive six out of ten most-downloaded apps on Google Play are messaging apps.
In contrast, only two of the top ten iOS apps in July were messaging apps.
Given the numbers, it makes sense that the highest-grossing apps on Google Play include Japanese-headquartered Line and Gree, in first and second place respectively, Korea’s KakaoTalk in third place, and WhatsApp Messenger in eighth. Interestingly, only four of the top-ten most profitable non-game apps are from U.S. publishers, and the top U.S. app, Pandora, is only fourth.
While Google Play’s most-downloaded apps — besides games — are almost exclusively social and communication apps from publishers such as Facebook, WhatsApp, Tencent, and Twitter, the most-downloaded apps on Apple’s iOS app store are a diverse assortment of navigation, education, photo and video, and utility apps. In a surprisingly quick move, the third-most downloaded app on the app store is a Chinese educational app, Chengyu Quiz Madness, which jumped all the way up from number 441.
“The images shown in the app are clues for children in China to test their knowledge of chengyu, which are Chinese idioms derived from ancient literature that are usually four characters long,” App Annie said.
Google continues to hold the top spots on the iOS app store, with Google Maps and YouTube taking the first and second most-downloaded spots, respectively. And Google Earth jumped up from #31 to the ninth most-downloaded app on iOS in July.
Only three publishers held top-ten gross revenue spots in both the iOS app store and Google Play, according to App Annie’s numbers. Those were the music app Pandora and two navigation apps: TomTom and Garmin. That’s interesting, given that Apple Maps and Google Maps are free turn-by-turn navigation apps.
Clearly TomTom and Garmin are doing something right to still get people to pay for directions.（source：venturebeat）
3）Google Ventures part of the group that reinvested in Kabam
by Jon Jordan
Back in July, Kabam insiders sold shares worth $38.5 million to several undisclosed VC companies.
What was hidden is now revealed, however, with Google Ventures being one of those funders.
The others were Founders Circle Capital, Pinnacle Ventures and Canaan Partners.
Mind the gap
To some degree, this is not news.
Canaan Partners was Kabam’s original investor, with Google Ventures and Pinnacle Ventures both part of Kabam’s $85 million Series D round.
However, the reason provided by Google Ventures for its involvement is notable.
“Kabam has successfully made the transition to mobile at a time when many previously Facebook-oriented gaming companies haven’t,” its general partner Joseph Kraus, told The Wall Street Journal.（source：pocketgamer）
4）Despicable Me game vaults Gameloft to top of July mobile downloads
A brand can turn a mobile game into a giant hit. That’s what mobile game publisher Gameloft showed as it hit more than 50 million downloads on iOS and Google Play for its Despicable Me: Minion Rush game.
Timed with the Despicable Me 2 movie, Minion Rush is a Temple Run-style endless runner. But it’s not remarkable, as my daughter Tanya wrote in her review. Still, it was good enough to capture the top slot in monthly game downloads on both Google Play and Apple’s iTunes App Store. Gameloft also rose to the top game publisher by downloads as a result, according to market researcher App Annie.
Meanwhile, the Japanese mobile messaging network Line saw big growth. Line’s Pokopang game rose 79 spots, joining Line Wind and Line Pop in the top 10 grossing Google Play games in July.
Line was the only publisher with more than one game in the top list and ended the month as the No. 2-ranked publisher by Google Play monthly revenue. In a quarterly report, Line said its game revenue increased 53 percent in the second quarter from the first quarter.
App Annie also said children’s game publishers came on strong during the summer break. Tiny Piece, Disney, Ninjafish Studios, and TabTale each published successful games primarily aimed at kids. TabTale’s growth came from fashion makeover app Design It!. Children’s game publishers accounted for four of the top 10 publishers by monthly downloads in July. Common kids themes include fashion, salon, dessert, and science games.
Racing games also performed well. Electronic Arts’ Real Racing 3 broke into the top 10 on iOS after a two-month absence. Turbo Racing League (a movie-based app) and Fast Racing 3D also got into the charts during the month. EA helped Real Racing 3 by introducing a substantial update that introduced a new game mode and luxury brand models.
Notably, Zynga doesn’t appear in the top 10 rankings for mobile game downloads on either iOS or Google Play despite its heavy focus on shifting to mobile.
Gameloft also had a big success this year with Iron Man 3, and it said it is working with Marvel on a game for the upcoming sequel to the Thor franchise.
The top ranks are becoming increasingly international. Estonia-based MobiPlay rose 17 spots to hit the No. 9 publisher ranking on iOS by monthly downloads in July. That was driven by a popular 3D puzzle game, Can You Escape? Doodle Mobile, which was incubated at a Chinese firm headed by Kai-Fu Lee, made a big leap in rankings on Google Play thanks to the popularity of Fast Racing 3D. Rovio held steady on iOS at No. 6 and No. 4 on Google Play, but it has a major Angry Birds: Star Wars game coming on Sept. 19.
The revenue ranks remained relatively unchanged. On iOS, Clash of Clans maker Supercell held the top revenue position for the sixth straight month. It was followed by King, GungHo Online Entertainment, EA, and Gree. On Google Play, GungHo was No. 1 in July on top revenues, followed by Line, CJ E&M of Korea, DeNA, and Gree. Nordeus’ soccer club management game Top Eleven stayed popular in Europe, rising from No. 9 on iOS to No. 7. GungHo’s Puzzle & Dragons has been the top revenue producer for every month of 2013, mainly on the strength of the game in Japan.（source：venturebeat）
5）The ‘Churn Predictor’ intends to warn you when players are about to split
By Mike Rose
Over 70 percent of free-to-play users stop playing within the first 30 days of downloading the average free-to-play title — and data mining company Playnomics says it has the solution to making these players stick around for longer.
The company claims that its new Churn Predictor implements an algorithm that can use past data to estimate the likelihood that a user is going to stop playing the game soon. Playnomics says the Churn Predictor gives each player a predictive score, which collectively can be used by developers to reduce overall churn.
Developers who have Playnomics’ PlayRM Platform integrated into their games can then engage with the player in an attempt to keep them onboard. This can be done through personalized messages that are sent to the player in order to try to keep them playing for longer.（source：gamasutra）
6）INFOGRAPHIC: Tablets: the fastest growing technology in history
by Zen Terrelonge
And search is the number one activity in the US, the UK, Germany and France.
Tablet sales in India rose 400 per cent in 2012 and sales in Southeast Asia have spiked 101 per cent, demonstrating just how popular the devices are – and just think, they’re emerging markets.
The technology is undoubtedly booming, which has prompted mobile web specialist Netbiscuits to take a deeper look at the market with an infographic entitled Tablets: Fastest growing technology in history.
Some of the figures reveal the most popular activities for tablets, with search at 93 per cent, news at 88 per cent, social networking at 83 per cent and games at 82 per cent.（source：mobile-ent）